"I never thought that the first time I came into contact with Peking Opera would be in the game."
Recently, with the launch of the 2.4 Sea Lantern Festival version of "Flying Color Engraving Year", "Original God" officially ushered in a series of new content - not only ushered in two new characters "Shen He" and "Yunyan", but also opened a new main line plot, as well as a new map of "Yuanxia Palace" with more sophisticated design.
At a glance, the new content installed in version 2.4 is not less. It is reasonable to say that a four-star character like Yun wei should not attract much attention in the face of other heavy content - at least the previous four-star characters. But it is such an almost white prostitute character, but under the skillful integration with the Culture of Peking Opera, it has once again aroused heated discussion among players around the world.
Yunwei + opera culture, igniting the "first fire" of culture going to sea in 2022
Here's the thing.
In the 2.4 version, Yunyan, designed based on the traditional opera culture, was aimed at global players at the end of the new main plot, and sang a song containing elements of Peking Opera with Chinese throughout the whole process. Although the entire animation performance is only more than 3 minutes long, it is this magic stroke that makes players around the world turn into crazy kwaks.
In fact, after the update of the version of "Goddess Splitting View", there have been signs of rapid fermentation - some domestic liver emperor players have discussed it in forums such as Zhihu and Weibo after completing the main line task on the same day, and the relevant terms have briefly appeared on the Zhihu hot search list.
The time when the heat really broke out was after the official PV was released the next day, which is the time when most players finished the plot. Less than a day after the release of the "Goddess Split" PV, the number of views on YouTube has reached 790,000 times. In the B station, the number of PV plays (as of press time) reached 6.73 million times, and it also landed on the first place in the B station hot list.
This is just a small dish, on Weibo, the #Original Shenyunyo related topic has only been created for less than a month, but its reading volume will exceed 300 million. In GameLook's impression, almost no four-star character, or even a five-star character, has had such a high popularity since it was launched.
But this data is not the point, the point is that when you go to the comment area of the relevant community, it is almost difficult to see how many criticisms there are, whether it is the official release of the PV, or the second creation of the large, medium, and small UP owners. Most Chinese players either boast about PV cowhide, or are happy that traditional opera culture can be spread so phenomenally and want to cry.
In short, the general attitude of domestic players to "Goddess Splitting View" can be summed up in one word - top.
As highlighted by the previous data, the popularity of "Goddess Split View" is not limited to China, in overseas YouTube, Twitter and other platforms, many anchors and players have been unable to withstand this wave of Mihayou's offensive and directly break the defense. Interestingly, someone in Gaozan's comments performed "Don't cry when you say yes?" But the Joker turned out to be myself" plot;
Some players tearfully urged "Original God" to quickly produce a replay function, bluntly saying that "PV has not seen enough, please come more in art forms such as Peking Opera, and overseas wanderers can't see enough."
It is worth mentioning that before the release of "Goddess Split View", Yunyan had revealed Chinese singing voice in the version preview live broadcast, but at that time it caused some controversy overseas. Judging from the popularity of "Goddess Splitting", the wave of "Original God" has indeed achieved a word-of-mouth reversal.
But what GameLook did not expect was that the high popularity of "Goddess Split View" overseas, as well as the warm-up of Yunwei before, also attracted countless netizens to flock to CGTN (China International Television) a few years ago to learn the Peking Opera video, in just a few days the video playback increased by more than 100,000, and the first hot review was also won by players.
Such a high degree of heat at home and abroad is fed back to the market, and its performance is not unimaginable. According to the statistics of Qimai, after the update of version 2.4 of "Original God", in the four major mobile game markets in China, the United States, Japan and South Korea, in addition to the second place in the national region, the other three regions have achieved hegemony.
The incident was also noticed by some domestic state media, for example, Wen Wei Po praised the "Original God" in a large section for setting off a "Peking Opera fever" overseas this time, calling it a "new cultural symbol" that went to sea.
Since it is the first version update in early 2022, in a sense, as Wen Wei Po said, "Original God", a very "coming" game, successfully ignited the "first fire" of cultural going to sea in 2022.
When culture goes to sea, why bother with form
Many people may wonder: why do players who use Chinese singing voice throughout the whole process , especially overseas players who don't understand Chinese, let alone The culture of Peking Opera – listen to it with relish?
For domestic players, many people have heard of traditional opera culture more or less since childhood, and "Goddess Splitting View" can get a good acceptance, which is actually a predictable phenomenon. But objectively speaking, if such an effect can be achieved only by the perception of local culture, it is a bit whimsical, otherwise how to explain that overseas players are also ecstatic about it?
To figure out why, move the perspective back to the PV itself.
"Goddess Splitting View" does not directly adopt the traditional Peking Opera performance form, but carries out certain artistic innovation and processing. In terms of knowledge, some netizens summed up this, believing that "Goddess Splitting View" has innovated in at least two aspects, namely: melody accompaniment and lyrics.
"Original God" does not directly adopt the traditional Peking Opera one-board and one-glance norms, but adopts the "Beijing Song" with higher acceptance and improvement and innovation of Peking Opera. What is Jingge? In fact, it is a song that integrates the elements of popular music and Peking Opera, which contains not only the singing voice, melody and formula of Peking Opera, but also the elements of modern pop music.
In fact, it is not difficult to understand that Peking Opera, as an art with a high threshold of appreciation, is obviously not suitable for directly placing it in a game with an audience covering the whole world. Instead of being forced into a game that can lead to thanklessness, it is better to directly carry out modern innovations. After all, if you don't even want to listen, talk about culture going to sea. This is also the reason why foreigners will feel novel and good.
In addition, in terms of lyrics, some netizens pointed out that the lyrics of "Goddess Splitting" successfully integrated and used folklore, poetry and plot, and conveyed the traditional cultural charm while pursuing the natural language.
For example, one of the sentences, "Qu Gao may not be unknown to everyone, but has its own Zhiyin and Qingzi", which is the use of traditional allusions to the mountain flowing water to meet Zhiyin. At the same time, combined with the national first-class actors, Gong Hua Dan - Yang Yang's dramatic singing method, the atmosphere of the main line plot is well driven.
In the eyes of some Peking Opera fans, "Divine Girl Splitting View" is not a traditional Peking Opera. This is natural, because many players have also heard the difference. Even The CEO of Mihayou, Big Viagra (Liu Wei), did not claim that what he was doing was traditional Peking Opera, but innovatively integrated the traditional Chinese opera culture of "Liyue Opera".
But what's the harm in this innovation? It will not change the path of culture to go to sea, but it makes many foreigners willing to go to CGTN to learn the purest Peking Opera. As for those foreigners who have not been exposed to Peking Opera at all, they can still be planted with grass opera culture under high heat, and even some foreigners can be "popularized" in the hot reviews of the difference between "Goddess Splitting View" and traditional Peking Opera.
It is enough to have such an effect.
····· End ·····
GameLook Daily Game Industry Report
Global vision / depth is material