At the end of the year, in addition to helping you calculate last year's annual bill, the most enjoyable thing should be to recommend the renewal notice of their own members
After all, at the end of the year, the annual membership purchased by the bad friends has basically expired.
Take advantage of this time node, whether it is a video website or a music or shopping platform, you must not sell yourself and boast about it, so that you obediently renew the annual membership in 2022?
I don't know if the poor friends have carefully calculated: in the past year, all the membership fees you bought added together, how much does it cost?
Shichao roughly calculated that the annual members who only handled on the video website this year had B station big members, Tencent video members; plus QQ members of the music platform; and Himalayas who usually drove to listen to crosstalk...
At the beginning of each month, I didn't do anything, and I already spent 174 yuan. This is not unknown, carefully calculated, this price is really somewhat affected real life ~
This is just a few apps that are used relatively frequently, not to mention those who have applied for membership but cannot be used several times a year.
For example, in order to catch up with a popular TV series, he handled the annual membership of a video website with a big hand, but he never opened this video platform after chasing the drama; or in order to listen to the new song of a favorite singer, he handled the membership of the music website, but after listening to it, he also entered the cold palace...
This money is still a bit wasteful.
Under today's membership system, these platforms basically rely on exclusive content to attract everyone to apply for membership, which is understandable, after all, everyone has to eat.
However, ordinary users like Shichao can only apply for a large number of members in a vacuum, which simply makes the originally not rich life worse.
Presumably, many poor friends should have the same troubles as Shichao, but miro, who has recently been known as "the first person in the editorial department to live the first person", a sincere wool raider, has opened the door to a new world for Shichao.
AT THIS YEAR'S PLUS MEMBER ANNUAL CEREMONY, THE ANNUAL CELEBRATION SUPER NEW YEAR CARD OF NO. 1 STORE, KFC AND MEITUAN TAKEAWAY, AS LONG AS THE CARD IS OPENED TO SEND IMPORTED BEEF GIFT BOXES, YOU CAN ALSO REDEEM 1 KFC New Year Barrel for free!
This account is not cost-effective, Miro students have already calculated it for everyone~
However, the most surprising thing about JD PLUS members is that his list of membership co-brand cards this year basically covers members who are usually used more frequently in Shichao, and there are various value-added shopping rights, not too fragrant
Hupu's netizens often compete in the community for the annual number of JD PLUS memberships they handle. Many of them are going to the cost-effective JD co-brand card, and unconsciously put JD PLUS members to the maximum renewal limit...
In cooperation with video platforms, Jingdong PLUS members, as the earliest e-commerce paid membership system in China, have long cooperated with iQIYI and launched a membership co-brand card, in addition to iQIYI, poor friends can also choose Tencent Video VIP.
The co-brand card of Jingdong PLUS members is basically the most complete on the whole network. And the price of the co-brand card is also very suitable, with the price of a member, you can enjoy double the happiness.
Using JD.com's platform to help users build a set of cross-border rights and privileges, completed an upgrade of rights and interests, so that the effect of 1+1 is greater than 2, what is more exciting than the real price advantage?
In addition to working on the co-brand card, JD PLUS members also covered their rights and interests offline and signed many big brands.
For example, in the ongoing Jingdong PLUS annual ceremony, there are: KFC half-price barrel, McDonald's 1 yuan wheat spicy chicken wings, Domino's pizza buy one get one free, Burger King 9.9 yuan to eat burgers, Wanda Movie 1 yuan movie ticket 1 yuan popcorn and so on.
And the purpose of doing so is still that one, to bring real discounts to JD PLUS members.
Take the most intuitive example: go to JD.com to search for McDonald's, and then enter the McDonald's Mini Program, JD PLUS members can get a lot of cheap and affordable exclusive coupons, this discount can not lose crazy Thursday!
In addition, if you go to Jingdong's fresh supermarket Qixian, the members of Jingdong PLUS and the membership rights of Qixian are interconnected, and you can enjoy the exclusive membership price of the national store, as well as the exclusive seven fresh rights and interests of double the shopping points, the value of 1 cent for purchase, etc.
JD.com is also launching a new PLUS category privilege card at present, and cooperating with JD.com fresh, luxury, pet, medicine and other non-use categories.
To meet the preferential needs of Jingdong PLUS member products, like what 19.9 fresh, 199 luxury goods, 15.9 medicine, so that users feel a member, it is easy to solve the rights and interests of all aspects of life.
Of course, in JD.com, consumer rights and interests are the foundation of the foundation, and JD PLUS members have already launched million-level PLUS member exclusive price products with massive brands, as well as a 95% discount alliance for brands.
Look at the various value-added goods brought by this year's Jingdong PLUS membership annual ceremony, and everyone will know how fragrant the price is.
In addition, JD PLUS members can also let every member who buys goods on JD.com enjoy the feeling of being valued: PLUS price goods, free returns and exchanges, 24-hour exclusive customer service, 360 yuan / year freight coupons...
These are the rights and interests services that can be enjoyed after opening members, so that JD PLUS members have a better shopping experience, have exclusive services, and let every member be valued is the commitment given by JD.com.
JD PLUS members are truly realized, a convenient experience of a card in hand, eating, drinking and having fun.
After talking about the advantages of so many JD PLUS members, many bad friends may feel that JD.com's loss-making business will not last.
After accumulating a fixed brand of merchants and users, will you suddenly turn your face and not recognize people?
In fact, the membership system of JD PLUS is a rare win-win ecosystem for merchants and consumers.
Jingdong's set of gameplay is a complete set of "PLUS good life super entrance" membership concept, is Jingdong PLUS members and various brands and merchants in the rights and interests of the cooperation in depth co-construction. Through the two major paths of "continuous expansion of internal rights and interests" and "continuous opening up of external ecology", members' yearning and pursuit of a better life are met.
JD PLUS members are a group of the highest quality customers, for brand merchants, is a high proportion of operating input-output people. Under this ecosystem, the rights and interests given by merchants can be effectively converted into traffic, and these brand partners who give profits to customers can effectively feed back into their own operations on PLUS members and achieve high-quality growth.
The concept of "good life super entrance" for Jingdong PLUS members makes the e-commerce platform no longer limited to a single shopping rights on the Internet, and as the Internet gradually enters the era of existing users, more and more enterprises will begin to serve the highest quality core groups through members.
In such a context, JD PLUS members give partners a stage, and more and more brands will participate in this set of rights and interests ecology in the future, and together to operate PLUS members and provide members with the best quality rights.
KFC is one of the earliest partners to build an ecosystem with JD.com, during the Double Eleven period, JD members can receive coupons for half-price family barrels, this cross-border attempt has broadened the scene and boundaries of KFC, and achieved the improvement of the number and quality of members.
In the life privilege cooperation between JD PLUS members and Wanda Film, after the epidemic, the first paid membership card of the two alliances was realized, and the number of participants in the "Wanda Film Brand Day" on November 9 alone exceeded one million.
There are many examples like this, JD integrates internal and partner resources, covering offline life and cross-border privileges, with the maturity of this set of play, there will be more and more familiar brands, to join JD's "good life ecology".
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So the poor friends are completely worried, with the gradual maturity of this set of play, JD and his partners to build and operate, will provide long-term rights for members, this is not a hammer deal, but a healthy, long-term growth process.
JD.com's equity map will also become bigger and bigger, covering more and more categories.
JD PLUS members' "Good Life Super Entrance" has subtly turned JD's partners into "good friends" of JD PLUS members.
With more and more categories covered by JD.com's "good life", such a "good life" is the real good life.
Poor friends in need can pick up their own.
Author: Little Flower Editor: Mangshan Soldering Iron Head Cover: Xuan Xuan
Image source:
Screenshots of Jingdong's official, Weibo, and Shichao mobile phones
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