On January 7, Samsung Electronics partnered with subsidiary Harman (Audio Electronics Company) to demonstrate the in-vehicle AR HUD concept video at CES 2022. It is reported that the video shows AR real-time navigation, road status display and other functions.
According to Qingting.com, the AR HUD concept displayed by Samsung uses on-board cameras and sensors to analyze the surrounding environment, and displays road information on the front windshield of the car through AR optics. At first glance, unlike the existing AR HUD system on the market, Samsung's AR HUD design is characterized by the combination of AR vision and voice assistant, which not only displays information such as the power of electric vehicles, but also monitors the health of drivers, displays local weather information, and even accesses the schedule to start automatic navigation.
In the demo video, the voice assistant can prompt the driver to approach the ambulance, or recommend nearby locations that you may be interested in, such as cafes, etc. (you can also browse the menu and place orders in the car). In addition, it can intelligently activate the automatic driving mode, or allow the driver to hold meetings with colleagues in ar avatars.
![Panasonic launches the AR HUD 2.0 system with patented eye tracking[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)