Tesla's 350 yuan whistle, is it cutting leeks?

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Some time ago, Apple launched a screen cleaning cloth, that is, a mirror wiping cloth, priced at 145 yuan, which triggered a lot of discussion.

Musk ridiculed Apple, saying that it was collecting the IQ tax on fruit powder.

But the ridicule turned to ridicule, and he immediately said the next sentence: Come and buy our whistle, for $50. That's 318 yuan.

This whistle is the kind of whistle that blows in the mouth and will sound. The domestic version is a little more expensive, 350 yuan

He stunned a lot of people with this commotion, and a friend thought of Tesla's red underwear that had been sold for 420 yuan before; and an empty wine bottle for 779 yuan.

Just tell me that others are just collecting IQ taxes, and this guy is simply cutting leeks.

The leeks were planted to be cut, but the purpose of selling these things was definitely not to cut leeks.

The whistles, bottles, and red underwear he sells are limited editions, and the total number is not much, even if the cost of his products is zero, for a company like Tesla, there is very little money.

So what is his purpose in doing this? I think there are at least two, and the first one is that we can see if we look at the luxury brands.

I don't know if you find it, there will often be some big names, and some inexplicable limited edition peripheral products will be produced:

For example, Prada has produced a mahjong and sold for 25,000, and Hermès has produced a mahjong table, selling 800,000;

Chanel also produced a boxing glove that sold for 35,108 yuan, and LV also produced a sandbag that sold for 1117095 yuan.

There are many others, such as more than 50,000 sterling silver wool balls, 1700 yuan of small rulers, 1500 yuan of paper clips, there are only 800 toy small water guns, and more amazingly, there are bricks that sell for more than 180 pieces.

From time to time, these brands do not do business to make some products that have nothing to do with their own industry, and the essential purpose is only one: to continuously create psychological price anchors for the market, so as to control the pricing power.

In the same way, Musk's previous red panties, empty wine bottles and other strange limited edition peripherals are also for this purpose.

After all, whoever has pricing power has the dominance. At the outbreak of the epidemic in 20 years, the market shrank on a large scale, and many manufacturing industries were trying to find ways to reduce prices and dump inventories.

Do you know what those luxury brands are doing? You may not believe it when you say it, they are raising prices to save the market.

And the effect is quite good, and many stores are actually lined up to buy.

That's the benefit of having pricing power.

Musk's second purpose in doing this is to be professional and called benchmarking Apple, which is also called touching porcelain according to our network.

His behavior of selling whistles against Apple is to subconsciously tell everyone that Tesla's force is the same as Apple' and Tesla is the Apple of the electric vehicle industry.

From the perspective of those of us outsiders, Tesla and Apple are trillion-dollar large companies, which feel like the same level, but in fact, Tesla is far behind.

You see, Apple in its own industry, is currently no opponent, firmly in control of its own pricing power.

Tesla is not good, whether it is sales, price, or the quality of the product, as well as the influence of the industry, it can only be counted as a role that has just gotten rid of the role of a spoiler.

If you want to become apples in the automotive industry, Musk and his Tesla, they also need to constantly market and tell stories.

Okay, that's it for today, bye-bye.