That said, the annual WeChat open class opened this morning. Unlike in previous years, Zhang Xiaolong, the WeChat family member who often looks up at the stars and is sought after by countless people, is absent, which may also be the only time in the history of WeChat open classes that Zhang Xiaolong is fully absent. Well, everyone understands that all companies recently have to keep a low profile.
So, is it still worth a look at The WeChat open class without Zhang Xiaolong? Haha, the eighth sister thinks that People's WeChat can have more than 1.3 billion national applications, which is actually worth a look. Of course, if you are too lazy to watch the live broadcast of programmers who are too long and all have no appearance in the morning, you can also look at this article of the eighth sister, and the main points are dry goods, but I am pinched to death.
Well, no nonsense, let's talk about the main points that the eighth sister in the WeChat open class summed up is worth looking at.
1, the video number is still the most important product of WeChat. WeChat is already a bit "anxious" and has begun to do concert live broadcasts that it has never done before.
2, WeChat Mini Programs in 2021 the average daily DAU has reached 450 million, but the growth rate has slowed down compared with previous years.
3, WeChat search monthly active users reached 700 million, surpassing baidu APP.
4, WeChat Pay said that in order to support small businesses, it has been losing, and it will lose money in the future, and it will take out tens of billions of dollars to support small and micro businesses in the next 3 years.
Well, let's talk about it in detail, there are pictures and truths ha.
1. About the video number.
The video number still occupies the strategic C position of WeChat. The person in charge of the video account was the first to speak, which also showed its important position in the WeChat system. However, frankly speaking, the video number is still too tight, it has been done for two years, and now it still does not publish the user numbers, DAU, MAU and nothing.
However, The eighth sister feels that a series of actions on WeChat also reflect the anxiety about the video number, and the operation of the video number is becoming more and more grounded. Last year, Zhang Xiaolong said that he would not spend money to sign stars to enter the video number, but hoped that the creators themselves would be willing to come in and get rewards by their own efforts in order to truly establish an ecology.
Interestingly, this year, the two good-looking data released by the video number are about celebrities. One was the West Side Boys' concert, which was watched by more than 27 million, and the other was Mayday, which reached 14 million.
This seems to show that in the case of Douyin being too strong, WeChat's video number has also begun to carry out more fierce and grounded commercial competition, after all, the star effect is still very important. However, there should still be a gap between the video number and Douyin, before, on Douyin, the number of andy-lai live broadcast viewers reached more than 100 million.
Of course, this may also indicate that the scale of the video number has risen after two years of operation, and it is necessary to further seize the market with the help of stars and events.
The person in charge of the video number also disclosed some figures, the video number has many videos played, liked more than 100,000, and some videos have even reached five or six million.
In addition, unlike last year's fledgling, the video number has begun a large-scale plan to support creators. Clarified, encouraged and nurtured the content direction.
Different numbers of creators are given support plans. It seems that the traffic support is still good, I don't know how many creators can be attracted to join?
2. About mini programs.
WeChat disclosed that the number of daily active users (DAUs) of Mini Programs has exceeded 450 million, an increase of 50 million a year, but the growth rate has slowed down compared with the annual increase of 100 million in 2020.
At the same time, WeChat disclosed that the average number of daily users using Mini Programs increased by 32% year-on-year. The number of Mini Programs saw a 41% year-on-year increase.
In addition, the existing developers of Mini Programs have exceeded 3 million, and the share of WeChat to Mini Program developers in 2021 is close to 10 billion.
3, about a search.
WeChat disclosed that the monthly active users of Souyisou have reached 700 million, an increase of 200 million over last year. It is worth noting that the number of monthly activities exceeded the Baidu APP. Baidu previously disclosed in its earnings report that as of the third quarter, Baidu App's MAU reached 607 million.
At the same time, WeChat search is also like Baidu, everything can be searched, search is a service.
4, about WeChat Pay.
The person in charge of WeChat Pay said that because of the support of small and micro merchants over the years, it has lost money every year. However, in the next three years, WeChat Pay will continue to subsidize 10 billion yuan to help small and micro merchants digitize.
In addition, Zhang Ying, the head of WeChat Pay, also told an interesting little story. At the beginning, when he took over WeChat Pay in 2016, Zhang Xiaolong made a request to him - let every merchant offline support WeChat Pay. To achieve this goal, it is bound to require a large number of push personnel. WeChat has always been a small team model, and the number of weChat Pay teams at that time was only 300 or 400 people. However, when he asked Zhang Xiaolong to expand the team, he was rejected by Zhang Xiaolong. Zhang Xiaolong believes that no matter how big the team is, it is impossible to convince every merchant offline to join the WeChat merchant.
So how does WeChat Pay fully bloom offline? Zhang Ying said that this is mainly because of its dependence on an open ecology. WeChat Pay currently employs just over 1,000 people, but its partners include 23,000 service providers and more than 1,800 banks and payment institutions, and the number of employees in this ecosystem exceeds one million. At present, 97% of WeChat Pay offline transactions are brought by these partners.
In addition, in this year's open class, the person in charge of enterprise WeChat also appeared, but no data was released. The small games that have been preached in previous years have not appeared in the main venue this year, which shows the low profile of WeChat in the game field?
Well, this year's WeChat open class is probably the dry goods. In fact, it is still worth seeing, haha, you say yes?