As an ancient and young national enterprise, the "multi-faceted" Yanghe has always shown a different face to the outside world. Here, the profound historical heritage and the stirring innovation vitality coexist and prosper, the gifts of nature and the concept of green development blend and collide, and economic construction and ecological civilization complement each other and complement each other.
Ma Yong, secretary of the party committee, vice president and secretary general of the China Food Industry Association, once said, "When you come to Jiudu, you can't help but mention Yanghe; when it comes to the development of liquor, you can't help but mention Yanghe." "It may be understood that everything that China's liquor industry has experienced in the past few decades can be found in Yanghe."
Ancient Yanghe: The Glory of History One
Yanghe locals love to talk to tourists about two topics: the Qianlong Emperor and Yanghe Daqu. One records the long history of Yanghe, and the other tells the glorious honor of Yanghe.
Visit yanghe, Yanghe winery is a must-visit place, because there are 600 years of history preserved in the Ming and Qing dynasty old cellar ponds. "Yanghe winemaking began in the Han Dynasty, flourished in the Sui and Tang Dynasties, and flourished in the Ming and Qing Dynasties", standing next to the cellar pond group, in order to experience the thick history behind a few words.
Not only the ancient cellar pond, the long corridor after entering the door records the historical changes of yanghe with calligraphy and paintings, and the story of the Qianlong Emperor is also on it, which has long become a scene of Yanghe. According to records, the Qianlong Emperor stopped in suqian five times in the wine capital Suqian six times, tasted the fine wine of Yanghe, and praised: "The wine tastes mellow, and the really good wine is also!" "This wine aroma, a drift is hundreds of years."
A drop of paint sprinkled on the vast Gobi will create a beautiful smile in the flying sky of Dunhuang; a drop of fine wine will fall on the shore of Hongze Lake, and the aroma of Yanghe wine will float. When the two met, the Yanghe Daqu, which was printed with the symbol of the Dunhuang goddess "Feitian", stunned for an era. In 1979, at the Third National Wine Appraisal Conference, Yanghe Daqu stood out with its unique style, won the title of "China Famous Wine", and ranked among the "Eight Famous Wines in China". Subsequently, at the 4th and 5th National Wine Appraisal Conference, Yanghe Daqu won the "Three Consecutive Championships" of Chinese famous wine.
▲In 1979, the Ministry of Young Industry issued an award certificate to Yanghe Daqu
In the long history, the two bloomed with different beauty: the beauty of Dunhuang's flying sky, in the thousands of manners, in the colorful, and yanghe wine is a flexible flow, everywhere it goes, it is full of aroma. But what is the same is that generations of guardianship and inheritance have made the two unique cultural heritages. From 2019 to 2020, the "Yanghe Old Cellar Pond Group and Brewing Workshop" and the "Shuanggou Old Cellar Pond Group and Brewing Workshop" have been selected as National Industrial Heritage. In 2021, Yanghe wine brewing technology was selected into the representative list of national intangible cultural heritage.
Young Yanghe: surging with innovative vitality
In the manual production workshop of Yanghe, the winemakers with more than 20 years of experience insist on pure hand-made winemaking; while in the intelligent three-dimensional warehouse 1 kilometer away, several manipulators are palletizing, transporting and warehousing the finished wine. On the one hand, it is pure handmade, on the other hand, it is mechanized, and such seemingly contradictory scenes have no "sense of violation" in Yanghe, because innovation has always been one of the most distinctive labels on Yanghe.
The liquor industry is accustomed to regard the Third National Wine Appraisal Conference as a watershed in the quality of liquor. That year, the soft taste of Yanghe wine was a blockbuster, and the sound moved the whole country. Subsequently, the blue classic swept through, leading the third quality revolution of Chinese liquor, and Yanghe carried the banner of innovation. From quality breakthroughs to smart brewing, Yanghe's innovation has never stopped, and it has built the first digital, intelligent and integrated transparent factory in the industry, becoming an industry development benchmark that combines traditional brewing and intelligent brewing.
"What others dare not do, Yanghe bravely tries; what others do not want to do, Yanghe is willing to insist on doing; what others can't do, Yanghe goes all out to do the best", Wang Yancai, honorary chairman of the China Liquor Industry Association, once commented on Yanghe, in his view, Yanghe has taken a "road that few people take".
On this "road that few people take", Yanghe has never lacked baton takers. At the sealing ceremony held in April 2021, Zhang Liandong, secretary of the party committee and chairman of Yanghe Co., Ltd., released the "14th Five-Year Plan" high-quality development strategy, sounding the clarion call of "secondary entrepreneurship". Subsequently, the new version of Sky Blue was listed, the "Dream Blue M6+" brand was upgraded, the marketing system of Shuanggou and Guijiu was adjusted, the special action of "100 Days to Attack" was launched, and the first phase of the core backbone shareholding plan landed... One strategic measure after another has landed on this hot land of innovation. In the history of the innovative development of liquor, the Yanghe River has always played an important role, and the rushing momentum is like the water of the Yellow River, and the waves are crashing on the shore.
Quaint and stylish, thick and spirited, ancient and youthful. The "old" heritage and "new" charm of Yanghe have been more harmoniously displayed in the tide of the times, and this is not also the charm of a national brand?