[Watch House Brand News] Every year, there will be some changes and surprises in the watchmaking industry. In 2022, the industry opened a new page. But before that, let's look back at 2021, which brands have changed their leaders?
Breguet's new CEO, Lionel a Marca
Lionel a Marca is a 30-year veteran of the Swatch Group who worked for Blancpain and Harry Winston before joining Breguet in 2019. "We expect Breguet to usher in a very positive 2022," said Lionel a Marca, "Breguet timepieces are known for being of high quality, and we are working hard to make them more desirable." "All of this, I believe, will contribute to the upcoming celebration of the brand's 250th anniversary."
Parmigiani's new CEO, Guido Terreni
Guido Terreni has worked for Bulgari for more than 20 years, including the last 10 years as Managing Director of the Watchmaking division, bringing him new challenges in 2021. In January, Guido Terreni officially took over Parmigiani, which celebrated its 25th anniversary. He said, "The job of the brand is to clarify the identity and spiritual connotation, and to communicate effectively. By communicating this sentiment while pricing it properly, Parmigiani definitely has the potential to achieve that goal. ”
Piaget's new CEO, Benjamin Comar
Benjamin Comar has a hard time taking care of watches and jewellery, and fortunately, after taking over as CEO of Chabi Nouri in June, he didn't have to make any more trade-offs, as the brand has a deep knowledge of both. Benjamin Comar, who has served as CEO of Reposi and Director of Chanel Fine Jewelry, is well versed in the jewelry world. At this year's Geneva Haute Horlogerie Awards, the Piaget Limelight Gala Series's Prestigious "Rainbow" and ltiplano Ultimate Automatic watches were awarded the best women's watch and the best extraordinary mechanical watch, "which shows that Piaget has a wide range of expertise," commented Benjamin Comar, "the watch is closely related to pleasure, passion and taste." These awards will inspire us to continue to innovate. ”
Jaquet Dro's new CEO, Alain Delamuraz
In 1996, Alain Delamuraz joined Omega and made his first foray into watchmaking. Subsequently, he served as vice president of marketing at Blancpain and worked until 2018. Next, Alain Delamuraz returned to the hospitality industry where he began his career. This year, he returned to the Swatch Group as CEO of Jaquet Dro, replacing Christian Lattmann, who was appointed vice president and head of product management at Blancpain.
Laurent Lecamp, Managing Director of Montblanc Watch Division
In 2010, Laurent Lecamp co-founded the Cyrus brand and later joined B. In 2014, he was appointed Executive Vice President of Sales. Since January 2021, he has been in charge of Montblanc Watchmaking. Laurent Lecamp describes his goal as "to set up a more aggressive business strategy by introducing new concepts while leveraging existing tools that have proven to be effective." Today, brands are looking for differentiation, and Montblanc can also differentiate to strengthen the foundation and maximize the difference to achieve this goal. ”
Jacob & Co CEO Benjamin Arabov
For Benjamin Arabov, smooth sailing is a reflection of his career. The success of Grow Enrollments' digital marketing company has led to the 28-year-old Benjamin Arabov on the 2021 "30 Under 30" list. Benjamin Arabov, a graduate of the Gemological Institute in New York, joined a watchmaking company founded by his father Jacob Arabo in 2017 as a consultant. In March, Benjamin Arabov took over as CEO and went from behind the scenes to the front.
DAVID CERRATO, CEO of HYT
David Cerrato is a watchmaking industry veteran who served as CEO of Montblanc Watchmaking for five years until his departure in January. In 2004, David Cerrato began working as Head of Communications at Panerai. Three years later, he moved to Tudor to lead the marketing, design and product development teams. This year, Swiss company Kairos Technology Switzerland SA took over all of HYT's assets and appointed David Cerrato as CEO.
Tiffany President and CEO Anthony Ledru
Earlier this year, LVMH acquired Tiffany and established a new management team for the iconic American jeweler, founded in 1837. Anthony Ledru serves as President and CEO, and Alexandre Arnault serves as Executive Vice President, in charge of products and communications. They will work together to make Tiffany blue everyone's favorite color.
Nicolas Beau, Vice President of Tiffany's Watchmaking Division
Since 2017, Nicolas Beau has been head of business development for Chanel Watches and Jewelry, where he was involved in the restructuring of the brand's iconic J12 collection in 2019. After leaving Chanel, Nicolas Beau became vice president of Tiffany's watchmaking division and won the opening. Tiffany & Co. and Patek Philippe have teamed up to mark the 170-year partnership with the Nautilus Ref.5711/1A-018 Tiffany blue lacquered stainless steel watch. The watch is limited to only 170 pieces, the first of which fetched a record $650 in early December 2021. (Photo/Text Watch House Xu Chaoyang)