Fireworks, the biggest confidence in life
In recent years, there has been a popular saying among people: look at a city, not look at the rows of buildings, but look at its fireworks.
Therefore, both locals and travelers are more concerned about this strong living atmosphere in the city. In the documentary "A String of Life", it is said: "Without fireworks, life is a lonely journey." "With these, we can better appreciate the temperature and closeness of human feelings."
Mr. Wang Zengqi, who is well known as wang, is one of the fans of fireworks. Hand-held lamb, radish, tofu, dried shredded, Kunming cuisine and other delicacies shine in this old man's pen. Those wonderful descriptions of food appear not only in his prose, but even in his novel Ordination, from which the most primitive vitality can be experienced. In his eyes, these delicacies are the best things to carry fireworks, he said: "Four square food, but a bowl of human fireworks." ”
Hot and spicy barbecue can best reflect the true color of ordinary people's lives. /"A String of Life"
For us at present, it may be difficult to write these things like Wang Lao. But through food, to feel the fireworks in life is a low threshold and meaningful thing. And we're doing it that way. Go to the "mountain city" of Chongqing, people taste "Jianghu cuisine", but also learn the charm of the city; when they arrive in Chengdu, people taste the dishes that are most in line with local tastes, and they are constantly breaking people's stereotypes of Sichuan cuisine...
These tastes not only soothe our taste buds, but also give everyone more hope for life. People taste the heat and spicy from it, and through the plate of food, they also have a deep understanding of the culture of the whole region. On busy days, we often don't have time to pay attention to the glittering details, but the food gives us such an opportunity, it brings us great taste pleasure at the same time, but also heals our hearts. The fireworks stored in food have constituted the greatest strength of our efforts to live.
British writer Fuxia Dunlop once wrote a similar feeling in her Shark Fin and Pepper: "The pleasure of food has allowed them to find a refuge when their lives and careers are frustrated." Life is bitter, but food can bring a temporary sweetness. ”
The best taste of China on the basis of Volkswagen
At home, one word that people often like to say is "mass foundation". A good mass base means, to some extent, that there is security and trustworthiness. The same is true in the field of food. When ordering, choosing dishes with a good public foundation will basically not "pounce on the street", which has become the golden rule of food.
The food that is loved by the public is actually the most pyrotechnic flavor. People who have seen Ang Lee's movie "Eating Men and Women" must not be difficult to understand the meaning of this. In the movie, the protagonist Lao Zhu is the inheritor of the public taste, in the face of many difficulties of the family, he cooked in the kitchen, the dishes are familiar to people, such as squirrel fish, hot double crisp, Dongpo meat, steam pot chicken and so on. Because only through these tastes can Lao Zhu gather his children together.
The reunion effort is all about a reunion dinner. /"Diet Men and Women"
The metaphor of human nature in the film is left aside, but from the appearance alone, we can more or less appreciate the importance of popular taste. With the continuous development of food culture, we are also pleased to see that more and more such dishes have appeared in our lives. Among the various dishes, the name "jianghu cuisine" is the one that appears frequently.
The so-called "jianghu cuisine" refers to the dishes that are integrated from various local diets. Lan Yong, a professor at Southwest University, once summarized the characteristics of Jianghu cuisine: "In terms of appearance, it is often characterized by a large plate of large grids (large vessels, a large amount), the knife work is simple and rough, the taste type is spicy and hot (with sea pepper, pepper, pepper, pepper, ginger and other raw spices), heavy oil and fresh flavor (more oil with incense), the ingredients are chowdered and diverse, and in the way of operation, a dish stands (unique punch), and can be a single independent façade." ”
And its biggest characteristic is with a strong smell of fireworks. In fact, in the sequence of "jianghu cuisine", there are many dishes that are well known to women and children. For example, spicy pots and sauerkraut fish.
According to legend, the spicy incense pot originated from Jinyun Mountain in Chongqing. In the living habits of local Tujia residents, all kinds of fresh vegetables and meats are usually put together, and then added to the home-made hot sauce, peppers, peppers and various spices to stir-fry. The original flavors of various ingredients are integrated with each other, and finally a rich and delicious dish is formed.
The entrance is a spicy pot of spices. /Eclipse
Spicy pot eating method is simple but novel, in the pot, people can freely match a variety of raw materials, which makes it a collection of hemp, spicy, fragrant, pure, fresh into a pot, has become the "new favorite" of the food industry. It is often said, "Food also has character." "That in the spicy pot, the biggest personality trait is "sea and inclusiveness.".
Sauerkraut fish is also a dish with regional characteristics. The people of "Mountain City" like to eat sour and spicy taste, and also love delicious fish. Several ingredients are combined with each other, and the final result is a delicacy that is crisp and tender and sour. According to the "2020 China Catering Big Data", the number of searches for "sauerkraut fish" has surpassed that of "yellow stewed chicken", and it has become a veritable "national cuisine".
Steaming sauerkraut fish. /Eclipse
These dishes, which were born in life and popular throughout the country, all show the changes in people's tastes. They are above our tables and form an important part of the taste of fireworks in this era. Even if people's lives are tired and sleepy, the moment they eat them, they will completely unload their burdens, and whoever they are will feel that "the world is worth it." This is exactly what we often say, "The fireworks in the world are the most soothing to the hearts of mortals."
Human fireworks in the Western restaurant
But how can this pyrotechnic breath be preserved?
Pizza Hut, which aims to create "Chinese flavor in Western restaurants", is trying to make a breakthrough in this regard. In essence, Pizza Hut has always been innovatively integrating the essence of Chinese taste with Western food. As early as 2019, they launched the concept of "Chinese flavor". Inspired by famous dishes from all over the country, they have launched a series of Chinese and Western fusion dishes such as fruity and wood flavored roast duck pizza, rock sugar plum vegetable slow cooked beef pizza, Sheng Shi double pepper chicken pizza and so on.
In the second year of "Pizza Hut Chinese Taste", they went back to the Song Dynasty and launched Dongpo steak and Dongpo beef pizza. People can not only enjoy the food at the same time, but also feel the tradition and humanities of the Song Dynasty. Last summer, Pizza Hut launched hot dried noodles with dry braised crayfish with cai linji and other long-established brands at the time node of the students' college entrance examination. This is not only a tribute to the regional culture, but also a boost to the city and the student community. Not long ago, they went deep into Shanxi, a major province of noodles, and jointly created the Simason cheese knife noodles with the "intangible heritage" inheritors of knife-cut noodles.
Pizza Hut dry sautéed flavored crayfish hot dry noodles.
Along the way, we've seen Pizza Hut keep pace with the times in product development. People's pursuit of taste is always changing, but by constantly giving new connotations to local cuisine, it can greatly satisfy the changes in people's tastes. Through refinement and creation, those classic tastes will be continued, and the most soothing core of food will be properly preserved.
In the context of the current era, this is a valuable practice. This reflects Pizza Hut's respect for the tastes preferred by the public, but also shows their passion and respect for local cuisine. We can also find that Western and Chinese cuisine is not isolated and isolated. Food knows no borders, and people's love for food is essentially the same.
Pizza Hut strives to find a taste of good mass knowledge, and then combines its own characteristics with Western cuisine. They found that "Jianghu cuisine" is a very popular dish, and the data they obtained, to some extent, corroborate this, "The most popular flavor type in Chinese flavor is spicy."
Therefore, Pizza Hut used it as a source of inspiration to launch a multi-cuisine and create a series of "fireworks and rivers and lakes" cuisine. Among them, the "Spicy Pot Style" super supreme pizza is a very prominent one of the "fireworks". Pizza Hut carefully selected a total of 10 ingredients from five meats and five vegetarian dishes, paired with Da Hong Pao peppercorns and a variety of chili pepper combinations, to restore the original taste of the spicy pot. At the same time, they fused the unique petal cheese cake edges with 12 shiba buns, which greatly enhanced the layering of this meal. The abundant ingredients create a fragrant, spicy and non-dry taste. No matter who the diners are, they can feast on it.
There is also an extension of the national cuisine in the series, the "Sea Bass Get Water" sauerkraut sea bass pizza. The chef selects thick and juicy leaf mustard greens, prepared in an ancient way, and fermented and marinated for about 30 days before they are fused with large sea bass meats. Sauerkraut is tender and crisp, the fish is smooth and delicate, and the soft outside and soft on the inside, the fragrant zhizhi bun, this dish also reaches the extreme in multiple taste experiences.
It is worth noting that the naming of this dish is actually a tribute to tradition. Chinese people pay attention to good color, and they often say words such as "more than one year" and "good luck" at the dinner table. "Sea bass get water" is taken from the harmonic sound of "like a fish gets water", which naturally contains beautiful meanings. It can also be seen that Pizza Hut's ingenuity is not only in the food itself, but also in the culture derived from it, which is also in their consideration.
The Chinese taste that volkswagen has a good foundation, combined with Pizza Hut's cake base and cheese characteristics, can be said to be the icing on the cake level. The fusion of Chinese and Western flavors also reflects the creativity and trendiness of food. They focus not only on the food itself, but also on the changing preferences and trends in popular flavors behind the food.
Image from Zebra Pictorial
In addition, in Pizza Hut's grilled wing product lineup, we are also pleased to see a new member - "Hero True Color" Jianghu Grilled Wings. In addition to the original classic taste, the Tianfu Chuanxiang flavor was also introduced this time. For young people, it is most appropriate to recognize traditions and understand customs through food.
People often lament that fireworks are gradually losing, but in essence, we sometimes go too fast and forget that even a familiar taste can make us go back to a good time. Not long ago, Pizza Hut also cooperated with Jiang Xiaobai, who was newly made of old flavor and old wine, to fuse Western-style meals with fruit cube white grape flavor and pure flavored liquor. The combination of East and West has made 4 limited new products appear in people's menus. While completing the cross-border, the two also allow consumers to get a new experience on the taste buds.
Pizza Hut has always been well versed in the preferences of "Gen Z" consumers and empathized with their fearless expression of their attitude towards life. Therefore, while constantly innovating products and visual upgrading, we also have accurate insight into market changes, conform to the trend, and work with Jiang Xiaobai to create a feast for young people to share vision and taste. While they bring new flavors, they also protect the fading pyrotechnic atmosphere on our table with practical actions. As they say, "There is a story of food, and a drink is a river." "Perhaps, the legendary martial arts jianghu has disappeared, but the jianghu that belongs to the tip of the young man's tongue has just begun."
In addition to "Jianghu Cuisine", Pizza Hut, which respects and respects traditional culture, also launched a mooncake with the theme of "Summer Palace of Three Mountains and Five Gardens" during the Mid-Autumn Festival. As a typical "Chinese taste", Pizza Hut attaches great importance to the taste and cultural connotation of mooncakes. Therefore, in the process of research and development, they continued to debug, and finally determined the taste of red bean cheese, cheese and salted egg yolk meat puff pastry. In terms of form, they left the most classic patterns of the Summer Palace, "Sacred Deer Stepping Lotus", "Crane High Ascension" and "Treasure Bottle Protection" on the crust.
Inside, it is a filling that is highly accepted by the Chinese people. And the appearance is the most auspicious wish in traditional culture. Both inside and outside, giving people the enjoyment of taste buds, but also passing on the beauty of culture to more people. From this perspective, Pizza Hut is not only at the food level, but to some extent, it has also become a platform for people to think about life, feel history, and taste culture. Here, people can enjoy the fusion of Chinese and Western products, and what they can get is far more than just a mouthful.
If you want to make life textured, if you want to make your life taste good, you don't necessarily need to have a complicated ritual. A simple bite of food can sometimes meet our physical and mental needs. It is because of this that Pizza Hut sinks its heart and stands on a higher and more far-reaching base point to observe the changes in popular tastes and discover Chinese traditions, inheriting the best qualities and injecting their best dining meanings into it.
Food is also under such innovation, transcending the limitations of the table and becoming a medium of expression and creation. And this unique dish carries both the crystallization of Chinese and Western cultures and the human fireworks that we are most eager to keep.
✎ Author | XL
✎ Proofreading | A green
✎ Typography | Tamago ware
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