Chaoku cross-border has given a new opportunity to revitalize the Qingdao International Sailing Week Ocean Festival
The 13th Qingdao International Sailing Week 2021 Qingdao International Ocean Festival is in full swing. As an official partner, Pizza Hut has newly built more than 10 Pizza Hut "Sail Pizza Victory" sailing ships to ignite the azure arena, and Chaoku cross-border has given a new opportunity to the Qingdao Sailing Week Ocean Festival.
The "Pizza Hut" sailboat has built a new 10 OP ships to set sail for dreams
Following last year's 30th anniversary of Pizza Hut's "Sail Pizza Hut" sailing ship lighting up Qingdao's urban landmark "Olympic Sailing Center Lighthouse" became an influential hot event in the country, this year, Pizza Hut and Qingdao International Sailing Week cross-border cooperation entered the fourth year of new highlights. "Pizza Hut Cup" 2021 Qingdao International OP Sailing Camp & Regatta arrived as scheduled, dream-chasing teenagers rode the wind and waves to ride the azure arena, Qianfan Competition ignited the enthusiasm of youth with the fighting spirit of victory, vividly interpreting the "fashion food× sports events" galloping on the field, delicious boundless cross-border new connotation. Pizza Hut "Sail Bisheng" j80 sailing, in the "Mayor's Cup" international regatta showed a good performance, chopping waves, brave the tide, staged a high-level sailing competition. The newly built 10 "Sails Must Win" op sailboats start the journey of teenagers to chase their dreams and empower growth with the spirit of victory.
The blue of the sea, the white of the sails, and the blue arena, the "Sails Must Win" sailboat has a unique temperament. The 2021 "Mayor's Cup" International Regatta launched with thousands of sails, and the "Sail Must Win" J80 sailing ship once again went out to fight the wind and waves with superb sailing technology and perform a wonderful sailing visual feast. The young sailors also gave a lively race. This year, the "Pizza Hut Cup" 2021 Qingdao International OP Sailing Camp and Regatta attracted the active participation of nearly 100 athletes from 10 teams in the province, and the 10 "Sail Bisheng" op sailing ships built by Pizza Hut have stood out with their eye-catching results and achieved good results.
Dream-chasing teenagers sailed to the sea like the strings of a sword, facing the wind and breaking the waves, flying up and down, stirring up a thousand layers of waves. The word "victory" on the hunting sail reflects the young man's resolute original intention. A year ago, team member Xiao Siru was only 8 years old when he first joined the team for training. The small body is not tall, but it can carry a sail more than 2 meters high. Zhang Suiminghui, 10, weighs 60 kilograms and can skillfully tow a ship weighing about 35 kilograms from the buoyancy of the water. Rushing with the wind, fighting with the waves, the wind and the turbulent waves are in the situation of overturning the ship and falling into the water, and a wet suit still bites his teeth to complete the voyage against the wind. Unexpected results, unpredictable directions, just as not knowing when the next gust of wind will come during the voyage is challenging. But the will and spirit of victory are like a fire, always burning in the hearts of brave teenagers.
All along, Pizza Hut has always adhered to the original intention of guarding childhood and accompanying growth with pure delicacies, and has been more ingenious in creating various forms of "urban classrooms" to lead dreams and empower growth. With interesting and creative rich activities as a bridge, we will build a platform for urban parent-child interaction, leading young children to explore the world, discover the beauty of the city, stimulate interest, and cultivate a sense of curiosity and exploration.
Creating the "Sail Must Win" op sailboat is an innovative move tailored by Pizza Hut according to Qingdao's urban positioning and brand building, injecting food and fashion into the azure arena, using delicious sailing for sailing, leading the way with "victory belief", focusing on creating a new brand of Chaoku cross-border, and helping to expand the influence of fashion sports and the brand construction of the "Sailing Capital" city.
At the sound of a whistle, the teenagers sailed towards the J80 sailing ship in the wind, and on the vast sea, a "ironclad" sailing team is bravely moving forward and embarking on a journey to chase dreams!
Fireworks and new products debut Food helps gallop the arena
This year, Pizza Hut has once again become the catering cooperation brand of this year's Qingdao International Sailing Week Qingdao International Ocean Festival, providing catering services for the event and the runners. In addition to the much-loved classic dishes, Pizza Hut unveiled the "Fireworks jianghu" series of new products at the Sailing Week Ocean Festival. "Sea bass get water" sauerkraut sea bass pizza large pieces of fresh and tender sea bass q bullet delicate, ancient concocted sauerkraut crisp and juicy; "Spicy Pot Style" Super Supreme Pizza blended into the ingredients Grand Slam mellow and delicious; With the 4 new products jointly launched by Pizza Hut and Jiang Xiaobaiguo Cube, the players who come from the sea can not only replenish their energy in one stop, but also enjoy the happiness after returning from the glory of the sailing field, unlocking a new way and new taste of urban life. For the children, the joy of victory and the taste of Pizza Hut's ingenuity are also combined into the exclusive growing memories of this group of little sailing braves.
"Sail Must Win" theme pop-up shop stunning upgrade marking a new landmark of urban life
In order to enhance the image of Qingdao city, this year's Pizza Hut also launched the country's first "Sail Must Win" theme pop-up store with the Sailing Week Ocean Festival, fully helping the "Sailing City" city brand to accelerate its integration into urban life. Located in the Olympic Sailing Center, the themed pop-up shop is bright pink throughout, reflecting the sparkling water, and the sparkling girl's heart is full of girls. With the container shape as the main body, the sweet and cool wind is instantly full. Pizza Hut Hong Kong Middle Road Restaurant is a new upgrade of the experience store, walking into the restaurant as fresh and pleasant as the sea breeze, the theme of the sail sea is clear to create a new 360° immersive dining experience. Theme stores and pop-up stores have different styles and characteristics, connecting the maritime sports tourism network red map, creating a new space for urban leisure and fashion life, and allowing fashion sports to mark urban life.
As a leading Western-style restaurant brand, Pizza Hut has been exploring and innovating for 31 years. Focus on product innovation in food, adding more imagination and subversiveness to delicious food; Develop more possibilities and freshness in the dining experience, and stimulate the enthusiasm of young people to discover and explore. Its tireless exploration and innovation essence, from more than food development, has also been integrated into pizza hut brand genes, aiming to stimulate greater brand momentum. The cool crossover between Pizza Hut and sports events has long been "out of the circle". Previously, it has appeared in shandong provincial equestrian league, rugby league and other fashion sports events, integrating sportsmanship into the brand connotation, passing on a positive and healthy attitude to life, guiding children to feel the spirit of victory in the racing field and enjoying delicious happiness, conserving beautiful character, and making Pizza Hut an exciting and joyful place. Ingenious and delicious to help set sail, Pizza Hut faith to move forward, Pizza Hut tide cool cross-border for the "Sailing City" city brand to inject open genes, continue to contribute to the construction of Qingdao International Fashion City fashion sports food power.
Three or two friends, a light drink, with the wind to see the sea, watch the passionate event, slowly enjoy the starry sky and moon night, there are delicious stories, a drink is the rivers and lakes, is not happy!
This year's Sailing Week Ocean Festival
The most fashionable "spectator" area is in place
Waiting for you!