Introduction: Visiting the World Heritage Sites on the land of China and excavating their contemporary values, the second season of "Ten Thousand Miles of Single Riding - China in the Heritage" continues the "Guardianship of the World Heritage", conveying a new perspective and leading the audience to perceive the fireworks atmosphere of the World Heritage, Chinese stories and reality.
Statement | Miki
Li Zhongmou, director of the Shimao Maritime Silk Road Museum in Fujian Province, led Shan Jixiang and Xiao Yang to the shihu wharf, an ancient building in Quanzhou Port, a key cultural relics protection unit in the country. As an important navigation landmark of the Maritime Silk Road, why can Shihu Wharf be called the "Three Treasures" of the Maritime Silk Road together with the Wanshou Pagoda and the Liusheng Pagoda?
The latest issue of the second season of "Ten Thousand Miles of Walking Alone - China in Heritage" comes to China's 56th World Heritage Site, and it is also the youngest World Heritage Site in China , Quanzhou. In the first quarter of 2021, the first season of China's first World Heritage Reveal interactive documentary cultural program "Ten Thousand Miles Of Walking Alone - China in Heritage" became a beautiful cultural landscape with high ratings, high popularity and high reputation. Based on the experience accumulated in the previous season, the second season of "Ten Thousand Miles Walking Single Ride - China in the Heritage" has been fully upgraded, not only under the leadership of the "Wanli Group" to continue to "punch" a number of series of heritage points, an innovative expression full of young "young", but also to continue to advance in the fireworks of the city.
Fireworks "young":
Tracing the imprint of civilization, I feel that the thousand-year-old cultural context is endless
Half city fireworks, half city immortals, half ancient and half ocean.
From West Street, quanzhou's best-preserved ancient neighborhood, to the daily gathering place of the new Nanyin enthusiasts, and from China's first cross-sea beam stone bridge, Luoyang Bridge, to the Dehua Yueji kiln, which has been burned for more than 400 years without interruption, the latest episode of the second season of "Ten Thousand Miles Of Walking Alone" integrates many World Heritage sites and traditional culture that has lasted for thousands of years into these civilization imprints that can resonate with ancient and modern times. Not only are there Shihu Wharf, Luoyang Bridge, shishi ruins, etc. for the audience to "see" the prosperity of Quanzhou's marine commerce and trade in the Song and Yuan dynasties, but also to feel the pulse of life in ancient buildings such as The East Taxi Pagoda and the Kaiyuan Temple, or to feel the unique charm of Quanzhou's "living heritage" in the Budai Opera and Nanyin Song.
But how can these World Heritage sites be more vividly connected to our daily lives? The "city fireworks" floating in the streets and alleys may be one of the answers.
Whether it is in the first episode of the show, a new way to open the trip to Luoyang with a bowl of steaming beef soup, or the innovative setting of the "World Heritage Awakening Action" with both public participation and cultural ceremony, compared with the first season, the second season of "Ten Thousand Miles Alone" has been upgraded in the way of cultural interpretation, showing the most vivid side of the World Heritage Site in a down-to-earth manner.
In the second phase of the program, the "Wanli Youth League" came to the ruins of the Royal Kiln Factory, walked the ancient road, visited Zhushan Mountain, experienced the ingenuity of the ceramic people passed down from generation to generation, explored the pursuit and dream of the "Jing drifters" in the new era, and unveiled the secret of the unquenchable fire of the jingdezhen millennium kiln step by step; and in the first program, the "Wanli Youth League" also felt the rise of the national tide culture in the Tang Dynasty afternoon tea, hand-made Tang Lingzi, and participated in the "Wudu Huiluo" costume show. To create cultural masterpieces, in the new era, it needs to be strong and full of temperature, and the second season of "Ten Thousand Miles of Single Riding" conveys more historical temperature when exploring and innovating the expression of traditional culture.
Furthermore, the World Heritage Site, which is silent in the long river of history, has been given a channel to "make a sound", as a cultural program IP, "Ten Thousand Miles Of Single Ride" has opened up a new path for the creation of cultural programs through innovative methods such as material selection and angle, and is full of vitality. Whether it is in the Sui and Tang Dynasties Luoyang City Dingding Gate site, or immersive exploration of the development of silk road civilization, or following the Shouqi craftsmen to make porcelain glazed fruits, shuttle through it, deep interaction, bring immersive perception and experience. The audience also followed the program's in-depth "punch card" of different heritage sites, breaking the single intellectual narration and the "tourism" routine of sloppy fancy, creating a rich and shocking cultural experience.
Because of this sense of innovation, the program can make the expression of world heritage break away from the shackles of traditional simple "explanation" and achieve new value connotations. Each World Heritage Site has its own special heritage elements and outstanding universal value, but it is not limited to showing its uniqueness, but advancing layer by layer, turning the knowledge points of the professional system into interesting and easy-to-understand plots through process settings, when the sensory pleasure and the indiscriminate civilization mark are combined in the program, which not only realizes the interesting rendering of the program, but also summarizes and sorts out the corresponding World Heritage Sites, but also shows and extends the spiritual core of the heritage site.
Culture "young":
Sound the strong sound of the world heritage, so that the traditional culture will last forever
"World Heritage, that is, the splendid culture created by our ancestors, through our hands, our times, our cities, and then passed on to future generations, this is called World Heritage." In Shan Jixiang's view, 5,000 years of leisurely Huaxia, culture has been passed down. In the program, Niu Junfeng infected everyone present with an excerpt from the Peking Opera "Three Stores", "with the voice of youth, singing the classic sound, endlessly like a wisp, passing on the torch".
After the first season of the program experiences visiting different types of heritage sites such as heritage sites, cultural landscapes, and industrial heritage, and the concept of "World Heritage" gradually becomes popular, what the second season of "Ten Thousand Miles To Ride Alone" is to "understand, love and inherit".
On the one hand, the program translates the academic expressions in the application text into the language of television, speaks well of "China in the World Heritage Site", and vividly and accurately conveys it to the audience.
Although the amount of expertise involved in each Of the World Heritage Sites on display has made it more difficult to understand, guests need to be more deeply involved than in the previous season. However, as Gao Menghe, a professor at the Department of Cultural Relics and Museology of Fudan University, commented, "Interpret the significance of world heritage protection and inheritance in a civilian way, disseminate it in a way that the public likes to hear, meet the viewing needs of the audience in the era of integrated media, and make the World Heritage enter the real life of the people through a new cultural variety show." "The whole show reflects a top-down, consistent respect for World Heritage, excellent culture and a wide audience, which is the key to ensuring the "content content" of the program.
On the other hand, it is most difficult to connect history, the present and the future, awaken the cultural feelings of "civilian ignorance", and realize the true connection between "world heritage" and "life". There are many kinds of ruins, how to excavate its unique properties? How to portray multi-dimensionality?
The most revealing thing about the second season of "Ten Thousand Miles" is not that it guarantees a choice of sites that are both diverse and differentiated, but that it insists on conveying the collision, excitement and empathy of people. A well-known phrase "love to fight to win" shows the spirit of the people of Quanzhou to fight hard; a "Porcelain Universe" exhibition, which uses works that integrate modern art to illustrate the current expression of ceramics; and Niu Junfeng and Tan Weiwei stand on the rooftop overlooking the sighs of Quanzhou locals in their ears, "The World Heritage City is not just about the city, here we are all heritage... Understanding it, knowing it, and perceiving him" are all attracting more young people to pay attention to world heritage sites and get closer to them, so as to understand and fall in love with traditional culture.
Deeply rooted in the fertile soil of China's excellent traditional culture, and forging ahead in the continuation of the national cultural bloodline, the second season of "Ten Thousand Miles of Single Riding" focuses on developing the "rich mine" of China's excellent traditional culture, so that the "World Heritage Culture" is rejuvenated. The show approaches characters with stories, reconstructs the interdependence between the public and the World Heritage Site, from the enthusiasm of young people in the inheritance of the World Heritage to the spirit of craftsmen who adhere to tradition... The charm of traditional culture touches people's hearts because of its connotation, so as to achieve deep spiritual communication with the audience, dig deep and vividly show the diversified value and significance of the scarce resource of world heritage.
In the middle of lifting weights, the second season of "Ten Thousand Miles of Single Riding" conveyed rich historical and cultural knowledge to the audience in the way of "moisturizing and silent", and conveyed the confidence and feelings carried by excellent traditional culture. In this process, the program has always aimed to tell Chinese stories, spread Chinese voices, and continuously enhance the influence of Chinese culture, showing the permanent charm of Chinese culture and the style of the times, so that China's world heritage sites can go to the world with a vivid cultural posture.
Fusion "young": dissolving the propagation boundary,
World Heritage "Come Alive" and "Fire Up"
World Heritage is not only a vivid account of the past, but also profoundly affects the present and the future; not only for us, but also for future generations. To protect and inherit the World Heritage site well is responsible for history and the people. It is precisely under the narration and influence of the World Heritage that we can more clearly feel the spiritual strength behind it; it is precisely in the insistence on the protection and inheritance of the World Heritage that we have more confidence and confidence.
However, it is not the story of the world heritage that can "awaken" the world heritage. Only by speaking well, thoroughly and innovatively can we see the realistic vitality and inheritance charm of world heritage and explore the rich minerals of the times. Whether it is the upgraded "World Heritage Awakening Action", which calls on the public to love and inherit the World Heritage Site, or the immersive emotional expression of the "Old Single Diary", sharing the feelings and thoughts, worries and worries in the process of cultural tourism... In addition to rigorous knowledge points, vivid language expressions, and moving emotional pointing, the second season of "Ten Thousand Miles of Single Riding" realizes the output of intelligent views and the instant sharing of communication points from the perspective of observing current life and being close to young people.
At the same time, the innovative application of popular, popular and broad-spectrum integrated communication strategies also allows the audience to truly participate in the appreciation and protection of cultural relics, so that the "broken circle" is from passive to active, and ordinary people can also participate in the action of world heritage dissemination.
After the third program was broadcast, the topic # How good can girls use flowers to make hairstyles # on the social platform hot search, the combination of real and simple humanities and traditional costumes, has long been integrated into the bits and pieces of local residents' lives, these flowers with a long history, today still show the infinite vitality of the ancient city of Quanzhou and the beautiful yearning and sustenance of the women of The Dragon Pu.
Some netizens sighed after the broadcast of the program, "Finally waiting for the broadcast of the second season of the Wanli Walk single ride, I have always felt that the World Heritage Is too far away from us, but through this program, the distance between us and the World Heritage Site has been narrowed, approaching the World Heritage Site, embracing the fireworks of the world, the World Heritage Site is through our generations of guardian inheritance to be continued, I hope that more and more people will pay attention to these treasure World Heritage Sites, so that the precious heritage will last forever." ”
From an ancient civilization to a cultural power, the most intuitive embodiment is the return of cultural self-confidence and the awakening of oriental civilization, which is the continuous endogenous driving force of the Chinese nation. Combining individual narratives and epochal narratives, the second season of "Ten Thousand Miles alone" can leave unforgettable and impressive memories for audiences of all ages, and attract and inspire today's Chinese youth more and more strongly through the show.
In the face of the profound changes in the world situation in the world today and the intricate ideological and cultural competition, we need to continuously deepen our understanding of the long history and valuable values of Chinese civilization, and the second season of "Ten Thousand Miles of Solo Riding" gives full play to the unique advantages of radio and television and network audio-visual, and realizes the creative transformation and innovative development of traditional culture through rich program forms, innovative expression methods and integrated communication channels. Not to give up the past, to spread the inheritance and inject vitality into the national tide, the mainstream media played the "song of life and fire" of the World Heritage in real life, and the "melody" gradually became clear.