Modern Express News (reporter Zhou Ming) sprinkled oil on the iron plate, put the dough skin, spread the eggs, brushed the sauce, put the side dishes, and then sprinkled water, the iron plate made a nourishing sound, and the aroma overflowed... The 37-year-old Shandong Lu Fengge made baked cold noodles, and this series of actions can be described as flowing water. He is known on the Internet as "Texas Cold Noodle Brother" and has nearly 100,000 followers on a short video platform. He made grilled cold noodles live, attracted thousands of people to learn the art, and earned millions of dollars a year by making baked cold noodles and teaching staff.
△ Lu Fengge
The price of grilled cold noodles for 5 yuan has not risen in 10 years
Before making baked cold noodles, Lu Fengge ran through the big car and sold fruit. He was in a car accident during a big car run. "The injury was so bad that after A few months of recuperation at home, I thought that after all, I still had to come out to find work to live."
After consideration, Lu Fengge decided to do a snack business, "At that time, there were not many baked cold noodles, and there were only a few in the whole of Dezhou City. In 2011, Lu Fengge bought a second-hand tricycle, stove, shelf, etc., and the stall was opened.
"In the beginning, I didn't know how to make the sauce delicious and how to master the heat." Lu Fengge told reporters that he could only grope on his own, debug the sauce himself without anything, and ask his friends who were cooks, so he groped for more than a year, and the business gradually became regular. His craft of baking cold noodles has also become more and more skilled. "At first, I was not skilled, it took two or three minutes to make a baked cold noodle, and now I can make it in forty or fifty seconds at the earliest, and now I often make 16 servings at once, and I can do it in seven or eight minutes."
△ Lu Fengge is making baked cold noodles
For ten years, Lu Fengge's grilled cold noodles have not increased in price. "There is an egg, a noodle, and a grilled sausage in the small portion of grilled cold noodles, and from the beginning of the sale to now, it is 5 yuan a piece without increasing the price." His food stalls have also amassed many loyal "foodie fans". Many students who love grilled cold noodles will take the high-speed train back to buy after graduating from Texas. "There is also an old customer from Hebei who will come to me to eat grilled cold noodles as soon as he comes to Texas on business." Lu Fengge said.
Live streaming of grilled cold noodles attracts thousands of people to learn the art
In 2018, Lu Fengge opened a live broadcast on the short video platform. "I like to shoot short videos myself, and I've always had the idea of starting a live broadcast, but I've been hesitant because I don't know what to say." Lu Fengge said that after hesitating, he still decided to start broadcasting, and few people watched it when he first started broadcasting, but he insisted on starting the broadcast. "Later, more people slowly watched, and the live broadcast room began to be lively." In the live broadcast, there are often fans who ask him when to add water and how to make the sauce more delicious, Lu Fengge answered one by one, so he interacted with the fans in the live broadcast room.
△ Lu Fengge live broadcast to do the record of baking cold noodles
After there was traffic in the live broadcast room, many people found Lu Fengge and said that they wanted to learn the craft of baking cold noodles. "In the past two years, I have taught about 2,000 students, including a 50- or 60-year-old elder sister and a 19-year-old young man, and the students come from all over the country, including Qinghai and Guangdong." Lu Fengge told reporters that some students with family difficulties will directly reduce tuition fees, and some students with disabilities will also reduce half of their tuition fees. "It's not easy to make snacks, I have the conditions now, I can take care of a little bit."
In addition to teaching the craftsmanship of the staff, Lu Fengge also specially customized equipment for some students to make baked cold noodles. "Because I'm constantly adjusting the equipment in my own business process. After doing this business for a long time, I have groped for the doorway myself, how much iron plate furnace is needed for how much traffic, and the height of the frame is adjusted according to the height, which I know very well. ”
"I can now sell about eight or nine hundred servings of grilled cold noodles a day." Lu Fengge can have a turnover of more than 100,000 yuan a month. For ten years, he made his home in Texas by making a snack business that baked cold noodles. "After the business is good, there are many people who imitate my stall, but I also don't stop innovating, such as sauces and equipment for baking cold noodles, I am constantly adjusting." In the future, I still have to do a good job in this small stall business and be a good teacher. Lu Fengge said.