Through rich art forms, wonderful interpretation of professional scientific content, in the subtle realization of medical knowledge monetization. Today, the Affiliated Obstetrics and Gynecology Hospital of Fudan University launched the women's health science micro-film "Life and Death Beyond", which takes a difficult case encountered by Dr. Zhang Jianguo, an authoritative expert in gynecology, as the main plot line, telling the story of doctors and patients working together to overcome the disease and transcend life and death.
Patient Chen Chen suspected that cervical cancer had recurred, and the tumor grew in the key area of life. Should the tumor be cut? Can you cut it? Can you even get off the operating table alive? No one knows the answer. What is special is that Chen Chen's situation is very similar to that of Mrs. Zhang Jianguo at that time.
Helplessly, subject to the medical conditions at that time and the wishes of patients, the Lao Zhang family finally chose a conservative treatment plan. In the end, the wife died, which also became a barrier between Lao Zhang and his daughter Zhang Qian.
Today, in the face of the patient Chen Chen's family, Zhang Jianguo seems to see himself again. This time, will he make up his mind to challenge the operation? How do patients choose between conservative treatment and surgical treatment? Will his relationship with his daughter break the ice?
The film focuses on the real story for film and television creation, using multiple contradictions and conflict points to continuously create plots for the audience, trigger empathy and trust, and the 30-minute plot also perspectives hot topics such as workplace pressure, doctor-patient relationship, and intergenerational contradictions.
According to the hospital, the film from the theme planning to the script creation to the participation in the film, are all jointly created by the hospital staff under the guidance of the professional film and television production team, in the film, Professor of Obstetrics and Gynecology Dr. Hua, Professor of Pathology Dr. Zhou, Professor of Radiology Dr. Zhang starred professors Hua Keqin, Professor Zhou Xianrong and Professor Zhang Guofu of fudan university affiliated obstetrics and gynecology hospital.
Director Lu Zhiyuan said in the on-site interview that since the beginning of the creation of micro-films, he has strived to create a film that is grounded and does not levitate, and is emotionally moving. Bi Yuanjin, a famous actor who starred in Dr. Zhang Jianguo, said bluntly when talking about the creation of the role, how to interpret the male protagonist "Lao Zhang", an "atypical" doctor with cold outside and hot inside, is a big challenge. At the same time, as a professional actor, the collision with several "famous doctors" during filming is also very interesting.
Professor Hua Keqin, the producer of the film and an expert in obstetrics and gynecology, hopes that through the dissemination of this film, it will not only promote the change of women's knowledge and faith in cervical health, but more importantly, awaken more people, in the fast-paced life, more examination and reflection on life.
It is understood that the derivative drama of the micro-film- the series of micro-videos of "The Obstetrics and Gynecology "Accident" of the Comic NewsRoom" will also be broadcast on the whole network at the same time. The series of micro-videos has a total of 20 episodes, each episode is 3 minutes long, with the heroine's "troubles" in obstetrics and gynecology after returning to the workplace as the main plot line, inserting the point-to-point popular science interpretation of authoritative experts in the hospital, and comprehensively breaking through the "preaching" mode of traditional health education.
In fact, in terms of women's health science, this is not the first innovation of the Obstetrics and Gynecology Hospital affiliated to Fudan University. As early as 2017, the "Good Voice of Science Popularization" activity led by Professor Hua Keqin set a record of 2 million live broadcast views and a total of 340,000 popular science readings. In 2019, his series of anime videos "Cervical Cancer and Its "Nemesis"" received 340 million views on Weibo. Let "science popularization" really enter the hearts of the audience, which is what the "Red House" people have always insisted on.
Author: Li Chenyan
Editor: Li Chenyan
Image source: Courtesy of the hospital