2021 is the beginning of the "14th Five-Year Plan" and a year of great changes in the automotive industry. Independent car companies accelerate "going to sea", cross-border car manufacturing is booming, and the shortage of chips affects delivery... Under the great changes of the past century, major car companies are looking for the best solution for themselves in the uncertainty. This year is also a year of continuous deep cultivation and evolution for MG, staying awake in the chaos, breaking the waves in uncertainty, and handing over amazing high scores in the posture of synchronizing evolution with young people around the world.
In December 2021, MG retailed 42,000 units worldwide, with 12 consecutive months of positive year-on-year growth, ending 2021 perfectly. From January to December, mg's total global retail sales reached 471992 units, an increase of 69.0% year-on-year, of which the main model performed strongly, and mg5 and MG ZS achieved double 100,000 good results! In China, MG increased by 56.9% year-on-year, and the cumulative number of compulsory traffic insurance ranked first in the growth of large-scale brand fuel vehicles; the overall overseas sales increased by 76.9% year-on-year, continuing to maintain the status of China's single brand overseas sales champion since 2019, ranking among the top ten single brand sales in 17 countries around the world, of which new energy models ranked fourth in the Swedish market and tenth in the Norwegian market, continuing to maintain a leading position in the European market.
Three new products leading the trend, with category innovation to achieve trendy young brand expression
Nowadays, the younger generation has become the main force of consumption, and in the face of the consumption logic of young people, only category innovation can support the expressiveness of young brands. MG, known as the "young spokesperson", will go to the market in 2021 with 3 new models, with innovative thinking about the industry, approach users, and make full efforts for the intelligence, performance and modification needs of young people.
MG ONE
In response to the needs of the new generation of young people to open their lives and measure the world with smart and live technology, MG, which has been committed to "the trend is outward, technology is inward", has launched MG based on the SIGMA super-matrix
ONE。 This compact SUV with the only high-level intelligent auxiliary driving based on high-precision maps within 200,000, the only one equipped with Qualcomm Snapdragon flagship 8155 chip within 150,000, the only switchable stereoscopic sports exhaust sound wave in the same level, the first sensorless mobile phone car key of the fuel car, the first high-end technology configuration equipped with the Roselle intelligent cockpit system, the industry's first High-end technology configuration with T+X self-learning ability such as Dharma AI semantics, is known for its high quality, high technology and high performance, not only breaking through the new height of intelligence of fuel vehicles. It also fills the gap of compact intelligent SUV and sets a new benchmark for mainstream fuel vehicle intelligence for the industry.
MG6 XPOWER
At the same time, in view of the modification needs of young people who are legally on the street, MG, which is born with a track and is good at sports, launched the track beast MG6 XPOWER, opening up a new track in the field of original performance modification vehicles, injecting new vitality into the car modification market and allowing young people to continue to plant grass. Known as the beast of the track, this original modified production car, as the name suggests, has a naturally fierce sporty style, a racing-level modification kit and the ultimate power control, which can be directly on the brand and legally out on the street. Moreover, as an industry that has been focusing on automobile racing and is also a well-known sports brand, MG's track gene has also been fully released on the TCR field, and its XPOWER car series based on personalized sports modification has achieved many honors with track strength. At this year's CTCC series, the MG XPOWER team won the 2021 TCR CHINA Professional Team Championship, and the MG6 XPOWER TCR car won the Professional Model of the Year Championship, once again winning the TCR event.
The third generation MG6 PRO
In addition, in the face of young people's comprehensive demands for vehicle design, performance, technology and quality, MG also launched the third generation of MG6 PRO of the new generation of extreme sports coupes, with four pros and 16 sports high-energy BUFF, which can achieve the impressive performance of 7.83 seconds of measured 100 km/h acceleration, meet the core needs of young people for sports coupes, and fill the gap in the field of compact performance vehicles. Moreover, the bright bubble orange color scheme not only fits the aesthetics of this year's young people, but also won the International CMF Design Award.
Diversified cross-border breaking circles, 2021 innovative tide play experience unlimited
In the new era of consumption, the "dare" and "for" of young people affect the "camp" and "sales" of car companies. As a young spokesperson, MG is well versed in communicating with young users and uses circle marketing to expand the boundaries of the industry. In the past year, the MG brand has been constantly moving, cross-border linkage of different tides to play forces and circles, and will have a young attitude throughout: in MG Live! At China 2021, carnival with car fans, continuing the speed and passion for more than 70 years; crowdfunding with users for the dream of supercaring, handing over the decision to mass production to users for the first time; playing the dimensional world with the younger generation and creating a new home for tide play.
The Cyber Riot Bureau was formed
Because we know that only innovation and innovation can stimulate the creative passion of the young generation, MG has boldly innovated in product research and development, and even subverted the industry rules, opening the door of "allowing users to define products", so that everyone can become a participant, decision maker and beneficiary of super-run co-creation. In 2021, MG innovation opened the crowdfunding co-creation model, creating the world's first pure electric supercar e-sports cockpit MG Cyberster, completing the crowdfunding goal 93 days in advance; and also established the first auto brand real product co-creation organization Cyberburst Bureau, so that the user's super running creativity can come to fruition.
Because we know that only by breaking the circle and breaking the wall can we enter the inner world of the new generation of young people, for this reason, MG has penetrated the young life scene layer by layer after gaining insight into the inseparable underlying logic of young users and e-sports games. MG and Bilibili E-sports held an e-sports invitational tournament, joined hands with the Hangzhou Lightning Team and the BLG team to compete in major e-sports events, and also launched the industry's first avatar spokesperson "Electromechanical Tideman", and also co-created and launched a customized extravaganza with the national comic "Under One Person" to enrich the new home of young tides.
MG and Mi Fan to create a joint fashion suit
In a unique way, gathering all kinds of circles, linking more industries, and really playing with young people, MG has done not only sound and color in cross-border circle breaking, but also interesting and material, cooperating with fashion ICON and trend IP such as Secret Fan, Han Huohuo, Minion, "Black Afraid Girl", Chaos Academy, etc., and establishing a tide reform certification group with Dong Youlin, Sun Shiqian and other hipsters, and working with Sun Shiqian to build the first concept spaceship device in the Chinese automotive industry, showing the world the strength of China's intelligent manufacturing!
Continuing to cultivate overseas, the 2021 "Light of China" is unstoppable
In 2021, China's auto industry, driven by the "new four modernizations" technology, has further deepened globalization, but the existence of many uncertain external factors has made the road to sea for Chinese brands to be obstructed and long. It can be said that MG is one of the few brands that can lay a "great country" overseas in recent years. In the latest statistics on the overseas sales of Chinese brands, MG continues to maintain the status of "China's Single Brand Overseas Sales Champion" since 2019, becoming the main output of Chinese brands going overseas.
MG models are selling well overseas
In 2021, MG, which wears the cloak of fashion, continues to "smart collar trend" in the world and becomes the promoter of the trend of rejuvenation of world car brands. The world's first pure electric supercar esports cockpit MG Cyberster made its overseas debut in Thailand, and the aesthetic design of high-energy romanticism showed a sense of trend and futurism, and it received 666 orders in just 12 days after opening the booking. At the same time, in the field of intelligent networking, MG relies on saic's "new four modernizations" technology advantages, and also brings the intelligent wave to the sea. At present, SAIC's intelligent network connection system has been used in more than 30 overseas models, activating more than 130,000 users, becoming a trend favorite in the eyes of overseas users. Moreover, the "new four modernizations" technology application of MG's many products has reached the world-class level, and is called "China's automobile electrification and intelligence in the forefront of the world" Chinese brand on the front page of the People's Daily!
Consumers lined up at the entrance of MG's new store in Sweden to buy a car
Over the years, the strategy of continuously deepening the local market and adopting young communication has also made MG a "trend brand" in the eyes of overseas consumers, and a "new top stream" in social networks. In 2021, MG's overseas social media followers exceeded 6 million. European MG held the autumn conference "Charge Forward" online, the Middle East MG and Nikon launched a limited-time challenge activity, the Australian MG online launched "Show and Shine", and the Indonesian MG ZS MCE was listed... All of them attract tens of thousands of people to watch and discuss, fully demonstrating MG's strong appeal and influence overseas. In the "2021Q3 BrandOS TOP100 Overseas Brand Social Media Influence List" released by OneSight, MG won the first place in the overseas brand social media influence segmentation industry. It is worth mentioning that so far in 2020, MG has won more than 20 heavyweight media awards overseas, of which MG EZS ranks first in the list of the top ten models of the year just released by the Swedish automotive magazine TeknikensVarld.
MG sponsors Australian National Basketball League (NBL)
In addition, in the field of sports marketing, MG has become a representative of the overseas marketing of Chinese car brands, and has successively reached strategic cooperation with many sports organizations such as Lyon Football Club of France, Italian National Basketball Team, Australian National Basketball League (NBL), Adelaide Port Football Team, Melbourne Star Cricket Team, etc., so that Chinese car brands have appeared in major events again and again.
In 2021, MG, known as the pioneer of SAIC, continues to sell well around the world with the advantages of global quality, leading technology and young interaction, once again polishing the business card of "China Intelligent Manufacturing", and making "Born Global" itself a favorite world choice and the light of China in the international automotive industry.
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