L'Oréal has been a "regular" to CES for the past few years, launching everything from wearable UV and pH sensors to AI-powered skin care gadgets, The Verge reported. This year, the company is bringing together the newly developed Coloronic tool: a device designed to make it easier for you to dye your hair at home.
Colorsonic doesn't look much different from other hair design tools. The upper half has a nozzle with a brush, while the lower half houses a box containing "precisely mixed color developers and recipes." The device works by assigning the correct number of hair colors, and then the brush swings more than 300 times per minute at a specific angle to apply the color evenly. Basically, the idea behind the device is that users can simply open it, brush their hair with a brush, and get the perfect color. If Coloronic can deliver on its promise of easy hair coloring at home, that's a big step forward.
Commenting on the history of hair dyes, Guive Balooch, Global Vice President of L'Oréal Technology Incubator, said: "For more than a century, it has been almost like this. "Although L'Oréal is currently one of the largest cosmetics companies in the world, it began when the founders developed the first commercial chemical hair dye. However, this process has not changed much since then.
According to Baloch, the company has been developing Colorsonic for several years — four to five of them for the oxidation formula to be compatible with the device itself. Balooch said more than 400 people using Coloronic were tested in the U.S. and internationally, and they all had different hairstyles and lengths. The device is also not limited in terms of color choices, and the plan also includes "bold" colors, which increase over time. As an added bonus, L'Oréal says each box uses 54 percent less plastic than a typical home hair coloring set.
While this is a consumer-side matter, L'Oréal also plans to add a new Colored system to its hair salons. The Coloright system looks like a high-tech kiosk that includes a virtual trial of 1500 colors, as well as a hair assessment where users can measure the color and porosity of their hair. People who go to hair salons will then be able to create a profile in the Colomart system so they can get the correct hair color in any salon they participate in.
As for when Coloronic and Colomart will be available, L'Oréal usually announces its products a year in advance. Coloright has already appeared in some salons in France and is planned to be fully available by the end of 2022 or early 2023. At the same time, Colorsonic will be launched under the L'Oréal Paris brand. Pricing is still ongoing, and boxes containing color developers and formulations will be sold separately. However, Balooch said it would be a "product that is available and something you can buy at Target." It will launch smaller test batches first in late 2022 and on a large scale in early 2023.