Women's power is one of the most discussed topics in this era, and it is also huge in the fashion industry.
For many girls, fashion is a way of free expression. For example, the popularity of elastic tight clothing stems from women's acceptance and brave expression of their bodies. Unlike the corsets that women tried to "break free" in the 20s and 30s of the last century, these new tights are comfortable and comfortable to wear.
Model: He Cong
Photo by Nick Yang
The popular Athleisure style makes athleisure clothing a trend symbol and also makes girls realize that it can be very attractive to wear easily and comfortably.
Have you found that these trends revolve around one key word: comfort. In the post-pandemic era, when our bodies get used to relaxing, there is a clearer need for comfort.
And the increasingly common sports trend has become a fashion lifestyle admired by modern women, favored by cool girls such as Kaia, Kendall, and Hailey.
If you want to choose a sports gear that is comfortable and stylish enough, I would recommend Skechers Skechers. The brand has always been committed to comfort technology, the new launch of sneakers, with soft pink romantic colors echoing the natural background of flowers and meadows, reminiscent of the vitality of spring.
At the invitation of VOGUE, the brand's youth ambassador Zeng Keni starred in a new fashion blockbuster. Or sit gracefully, or jump hard, to stimulate a kind of sparkling vitality, from the tiptoe up to the rhythmic posture.
Click on the video to feel the youthful charm of Zeng Keni:
When we describe sneakers, we rarely mention the word "romantic".
StAMINA V2 has a modern and elegant femininity. The first is the pink exterior design, but not the bright pink, but the color of the cherry blossoms in spring.
Colorful series women's woven jacket,
Colorful series of women's woven shorts,
Blossom cherry blossom daddy shoes
Both are Skechers SKECHERS
It's been upgraded from the brand's classic vintage outdoor shoe "STAMINA", with a detachable cherry blossom trim in the upper and a transparent jelly-textured sole for a light girlish feel.
D'LITES 1.0 is also a notable new shoe in the collection. It also has a special nickname called "Lace Panda". That's because of the unexpected combination of solid leather panels with soft lace patterns, pastel pink and romanticism, functional appearances colliding with girly elements, and a refreshing combination of unique materials.
Every girl wants to look slim and tall, so it's not wrong to choose "Lace Panda"! The heel design of the high sole can effectively modify the leg line and make it comfortable to wear.
Not only pink, sky blue, powder blue, lilac and other lively candy colors also appear on the classic shoes of Skechers, with S COLOR colorful series of clothing, so that sports also become the expression of your fashion charm.
Colorful series women's woven jacket, colorful series women's woven shorts,
Breathable mesh cutout sneakers
Comfort is also a word that comes to mind whenever Skechers Skechers is mentioned.
Since its inception, the brand has taken "Comfort For All, All For Comfort" as its core philosophy. In Skechers' view, only by getting enough comfort can people feel free and confident.
Blue S Color sweatshirt, blue S Color shorts,
ARCH FIT casual sneakers
This brand concept also runs through the new products in the spring of 2022. For example, the midsole of sneakers uses a comfortable material to obtain a good cushioning effect; some shoes add arch support insoles, which are more stable to wear and can support and protect our feet.
Pink S Color short sleeves,
Tender green S Color shorts,
MAX CUSHIONING running shoes
In fashion blockbusters, we try to convey the comfortable sensory experience of shoes with the visual "touch" of soft woven fabric. As you can imagine, wearing Skechers sneakers is as free and relaxed as stepping on a cushion.
Tender green S Color short sleeves, lilac S Color shorts,
GO WALK 6 ladies lace-up walking shoes
If you're looking for a pair of sneakers that make your feet incredibly comfortable and relaxed, Skechers is a good choice.
In addition to comfort technology, Skechers SKECHERS's brand genes also contain two keywords: "fun" and "stylish".
In the spring 2022 new product, the pair of white sneakers decorated with graffiti on the love wall reveal the "joint code" between cool girls: this is the brand's second collaboration with James Goldcrown, one of today's hottest graffiti artists, after a year.
Pink S Color sweatshirt, pink S Color shorts,
UNO air cushioned shoes Valentine's Day special
The iconic pattern of black, gray and red hearts blends into the upper, and the cool color scheme is full of fun, so that girls wearing limited co-branded shoes can be fearless and loving.
And that pair of black and white corrugated sneakers, which also take into account the cool street atmosphere. The heel design of the visualized air cushion heightens highlights the line of the legs, and wears the "urban manga legs" in one second.
Black S Color sweatshirt, black S Color Leggings,
Vintage casual daddy shoes
Skechers Skechers, born in California, USA in 1992, mastered the aesthetic code of young people at the beginning of its name. The word "SKECHERS," originally a local slang word for Southern California, means "young people who can't sit still." The group of young people who "can't sit still" and always like to run out are often the most trend-oriented, free and enthusiastic, rebellious and bold group of people in various eras.
Their fashion guidelines are both broad and precise – Comfortable, Fun, Stylish, coincide with Skechers' brand style keywords. And those girls who stride forward with sneakers have been showing the most shining and dazzling themselves.
Photographer: Dreamday Monet Zhang
Creative Editor: Shaopeng Zhang Zaki Zhang
Stylist: Joe Georgie Qiao
Executive Producer Line Producer: Kaka Caroline Shen
Production: With Josh Tong
Art Art: Shao Bin BIIN
Makeup & Hair: Jian Shao
Fashion Assistant: Kiki
BTS Producer: ZHU
BTS Productions: ZHAI FILM
Edit: Sugar
Fine Arts: Roland