Grid Group FRP pipe won the honorary title of Shandong well-known brand

In order to implement the spiritual requirements of the Shandong Provincial Party Committee and Provincial Government on the implementation of major projects for the conversion of new and old kinetic energy, and to help the province with strong quality, the implementation of brand strategy and the process of brand high-end, the Shandong Provincial Brand Construction Promotion Association and relevant industry associations jointly launched the 2021 "Shandong Well-known Brand" identification work.

After qualification review, big data information mining, information system platform review, expert review, expert committee review, identification committee identification and other work procedures, it was determined that the Group's "FRP pipeline products" won the honorary title of "Shandong Well-known Brand". Recently, Shandong well-known brand certificates and plaques have been sent to the company.

Shandong Brand Building Promotion Association is the only brand service platform in Shandong Province that integrates brand research, brand cultivation, brand release, brand training and brand communication, and unites relevant industry associations to make use of its good bridging role to build "Shandong well-known brand" into a golden signboard of Shandong brand.

The 2021 Shandong Well-known Brand Identification Guidelines newly integrate the newly promulgated "GB/T 39654-2020 Brand Evaluation Principles and Foundations" and "GB/T 39906-2021 Brand Management Requirements" into the connotations of two national standards. After a series of procedures, 600 products (services) were identified as well-known brands in Shandong throughout the province, and the Group's "FRP Pipeline" was listed among them.

The Group attaches great importance to the development of brand strategy, and this listing has a greater role in promoting the popularity and influence of products, laying a solid foundation for industrial development. The Group will continue to deepen the innovation-driven strategy, actively build a high-end brand with strong competitiveness, and contribute new strength to the high-end brand construction in Shandong Province.