Yard live ~
Article Source: Brand Kingdom
ID：BrandKingdom
Author: Kim
Edit: Nini
#Trend 01:
The retro style of the 90s is still loved by many brands
Design trends are cyclical. The same goes for music, fashion and graphic design. Trends come and go. They are accepted, accepted by the masses, and then adopted by the masses. They became the norm, and then someone started rebelling against them.
Alex M. Center, founder of Center
Pizza Hut launches the "Taste of Clothing" collection, which includes the iconic red flats
#Trend 02: Diversity in design is the norm product itself does need to be inclusive. Trying and designing a brand's all-inclusive packaging creates a disconnect that the brand didn't intend to be gender-inclusive from the start. However, design is really about the positioning of products and services. What brand are you making? Do you prefer to celebrate and play more? Are you a more serious brand? All of these creative directions are a way of responding to inclusion. They are all possible, which means there is no single creative or visual answer. Natasha Jen, Partner, Pentagram
Good Light allows us to see the non-duality of the beauty industry
SMAKK takes an inclusive approach,
Creating a new image for sexual health innovator Wild Flower
The label of the Sloemotion distillery is full of subtle quirks
#Trend 03: How long will the flattening trend continue?
Major Update: McDonald's Designs New Packaging System, Launches a New Global Brand Strategy in 2021!
JKR has given Burger King a new look
Car brands get together for flat logos
Cadillac updated the logo and "lost" the color!
Audi Audi Brand Image Design Case Sharing
BMW Motor(BMW) high-end luxury car uses a flat new LOGO
Toyota motor updated logo, more youthful!
Volkswagen finally can't hold back? The new logo & brand image design is officially launched!
#Trend 04: Showcasing local characteristics and culture through packaging
Now that people truly recognize the storytelling power and visual beauty that illustration can bring, as well as the products and services associated with the culture behind different locations, illustration actually conveys this more directly than other design elements. Illustration has the power of direct storytelling.
Natasha Jen, Partner, Pentagram
Denomination is just carelessly stepping on (even gin)
Inspired by Greece, meet metaxa Grande Fine
Chuza, a new fast-food line inspired by Monterrey, Mexico
#Trend 05: The Popularity of Psychedelic Design Styles It's a way of escaping reality that has struggled in many ways over the past few years. Creating a surreal, dreamy environment for people to escape is an easy-to-understand solution. In a way, this is a natural development that was popular a few years ago, when there was a lot of fauvism, rough typography, and black and white. It's a loop. When you go to one extreme, the pendulum will definitely swing in the other direction. And now, we're in a marshmallow paradise. Zu Zipeng, creative director and founder of Xuanle Studio, Starrytale makes you shine
Too Gallus Channel 2000 Vegan Skincare Products
Plump uses this thick package to plump up the jam
Get Down condom
Cleanli hand sanitizer brand
The Amare brand blends beauty and boldness
#Trend 06: The era of micro-brands to meet the needs of niche groups
A micro-brand is a brand that is focused solely on meeting specific needs, while a large brand requires a broader commercial appeal. Micro-brands may be keen to solve a very specific problem or benefit neglected consumers.
Simply put, niche brands meet the needs of niche consumer groups.
FOLX brings health care to the gay and transgender community
Independent brand Manik Skincare has partnered with Sulapac – a collaboration that highlights a shift in tattoo culture
The Nowadays brand and packaging design are suitable for both meat lovers and vegetarians
CRUDE natural skin care products
Dad Grass
#Trend 07: Fast food brands create star meal series
The Bulletproof Boys and McDonald's worked together again to create goods as smooth as butter
With a new collaboration between hip-hop baby Saweetie and McDonald's, fast food has gotten sweeter.
#Trend 08:
Enter the Metavalse metaverse
Facebook CEO Mark Zuckerberg's public announcement of changing the company's name to Meta suggests that Facebook (which also owns Instagram, WhatsApp and Oculus) intends to forge its own meta vision.
Now, metaspace is as popular in Google search as non-functional search.
Simply put, a meta-world platform blends digital and physical dimensions to create new, integrated experiences. Metadata integrates virtual, augmented reality, the internet, connected devices and sensors, and real-life (IRL) data to create new places and user experiences that are larger than the sum of their parts.
However, many netizens think that Zuckerberg is drawing a big pie, but all kinds of meta will appear here, and every brand wants to join, if time tells us in the future.
Facebook Announces Renamed "Meta"
#Trend 09:
Sustainable product buying experience
Sustainable, natural, plastic-free beauty brand Object
Good Juju health products are environmentally friendly
Use product value to abandon packaging materials such as plastic metals