For Mazda, 2021 is undoubtedly a year full of doubts and turnarounds. Fortunately, after the completion of the merger of the "two horses", thanks to the supplement of products, channels and other advantages, the new Changan Mazda has been fully prepared for the task of the new Mazda upwards.
For Mazda's products, perhaps for partners who have not opened it, most of them will remember the subtlety of its soul design; and only when you drive it, feel its seat engineering, steering wheel position, pedal feedback and extremely rapid transmission response, you will definitely feel the happiness of belonging to the "human-horse integration".
When it comes to the unity of people and horses, or talking about the soul of Mazda driving, it is natural that the Owner of Mazda at the top of the "Horse Powder" pyramid has the most say. Then on the first day of 2022, Changan Mazda also welcomed two new customers, they are the first MazDA next-generation Anksela owner from Nanjing and the first Mazda CX-5 owner from Chongqing.
With the successful delivery ceremony, two new car owners from different cities also harvested their own cars. And we see that the two Mazda owners are uncompromising post-95 young people, they are attracted by Mazda's soul design, and because of its fun control, and finally under the influence of friends who drive Mazda around, they finally choose Mazda. It is also this ability to transmit word of mouth, Mazda's activity in Japanese brands is still very high.
And for the "new" Changan Mazda. In the past 2021, Changan Mazda promoted and realized the integration of the two horses. In the fields of automobile three guarantees, parts claims, and after-sales service, which users are most concerned about, we are committed to providing users with "full life cycle care" that exceeds expectations. This is also the same as the original intention of Mazda Zoom Zoom, no matter how the car shape changes, always let the owner feel the original intention when he first touched the car when he was a child. For Changan Mazda, no matter how the automotive industry changes, it is always necessary to build products that satisfy users around users and create intimate services that make users intimate.
From the product level, whether it is the next-generation Axela or the CX-5, they are very distinctive models in their respective market segments. Unlike products that have always pursued large spaces, configurations, or comfort. The next-generation Unxella and CX-5 have a distinct personality tag. The most intuitive feeling is that when the joint venture compact SUV began to use small displacement turbocharging, the advantages of the CX-5 in terms of power output response and smoothness were reflected; similarly, for the next generation of Axela, perhaps its space is not large, but its seats are carefully designed to allow you to sit very "stable". It is this seemingly paranoid but user-caring product experience that makes Mazda today have so many "horse fan" friends.
Especially for a brand like Mazda, the reputation of users, the charm of the brand, and the recognition of horse fans are placed in a relatively high position. Then, with the integration of various resources, the upgrading of service channels and the blessing of strong products such as the next-generation Onxella and CX-5, in 2022, I believe that Changan Mazda's "lethality" for young people will step onto a new level.