January 4 news, this morning some netizens reflected that many models of the Jingdong Kindle direct store are out of stock, and only one youth version is still on normal sale. A large number of netizens doubted whether Kindle wanted to withdraw from the Chinese market.
After consulting the Jingdong customer service, the financial reporter of the phoenix network got a response that it was only the product that was out of stock instead of removing the shelves, and when there was a stock, it was necessary to wait for the notification. Beijing News Shell Financial Report, Amazon China officials responded to the matter, saying:
We are committed to serving Chinese consumers who can purchase Kindle devices through third-party online and offline retailers. The high-quality customer service and warranty services provided by Amazon will not change.
It seems that the Kindle is not going to withdraw from the Chinese market, it is simply a shortage of goods. Xiao Lei learned that in overseas channels such as Amazon's official website, some models of the Kindle are also out of stock, which shows that this situation is not only in China, but should be a global shortage of supplies.
The report also mentioned that multiple sources of information within Amazon China revealed that the company's Kindle hardware team was laid off last November, and Amazon is reducing investment in the Kindle research and development department. In the Chinese market, the Kindle Taobao store has been closed for a long time, and now that there is a large-scale shortage of JD.com stores, Amazon may also be reducing its investment in the Chinese market.
Electric paper books have long been nothing new, and when the Kindle first appeared, it was indeed loved by the majority of consumers and had very high sales around the world. But with the emergence of more and more competitors and the launch of more localized products, the Kindle is not so popular in China.
Moreover, only a subset of reading enthusiasts are interested in the Kindle and will often read books on it. A large part of the users feel that the Kindle is fresh, but the frequency of use is not high, and finally can only be left aside to eat dust, or reduced to "instant noodle partner". The consumer market for electric paper books is actually not wide, and the demand for iterative upgrading is not high, and it has been enough to buy one for many years.
Especially in today's full popularity of smart phones, many mobile phones provide reading mode or eye protection mode, and a variety of readers are also more professional, and mobile phones can meet the reading needs of the vast majority of users. And the mobile phone is carried every day, and it can also be connected to the Internet at any time, which will be more convenient and practical than the Kindle.
Weak market demand and the emergence of competitive products have led to the lack of popularity of e-paper book products such as the Kindle, so Amazon has reduced its investment in this regard. However, consumers who have already purchased can still enjoy normal after-sales service, but do not worry too much. If you have friends who want to buy products, third-party channels should still be easy to buy.