Fruit powder home, professional Apple mobile phone technology research for ten years! Apple experts around you~
With the release of AirPods 3, Apple's wireless Bluetooth headset business has ushered in a new spring. According to the latest forecast report of Tianfeng International Apple analyst Mingxi Guo, AirPods shipments in the fourth quarter of 2021 are better than expected, and Apple will also release AirPods Pro2 in 2022.
According to the forecast, Apple will launch the AirPods Pro2 in the fourth quarter of 2022, and the selling points include a new design, support for Apple's lossless format, and the charging case can be sounded for users to find. At the same time, he also estimates that the AirPods Pro2 will ship about 18-20 million units in 2022.
At present, there are not many revelations about AirPods Pro2, and the report does not mention more details related to AirPods Pro2. From the perspective of breaking news channels, Guo Mingxi's news is still relatively reliable, so we can also look forward to the performance of AirPods Pro2.
Guo Mingxi said that they are optimistic about the demand for AirPods Pro2 and the trend of integrating health management functions with future AirPods, and AirPods Pro2 is mainly foundry by Luxun Precision and Goertek.
The report also mentioned that Apple's AirPods shipments in the fourth quarter of 2021 were better than market expectations, reaching about 27 million units, so Guo Mingxi speculated that without missing parts, AirPods sales in the first half of 2022 would reach 90 million units, higher than the market expectation of 65-75 million units.
Guo Mingxi believes that the key to the success of AirPods sales higher than the market expectations lies in Apple's AirPods 3 launch in September 2021 and the simultaneous price reduction of AirPods 2. The AirPods family is replicating the iPhone's successful model, actively adjusting its product strategy to maintain AirPods sales without revolutionary innovations.
This is enough to prove that Apple's brand and ecology still have a fairly strong competitive advantage.
Looking back at the development of the AirPods series, in addition to the first generation of AirPods and AirPods Pro can give people a more amazing feeling, AirPods 2/3 gives people a feeling of excessive product, AirPods 2 is only based on the first generation of AirPods for a simple hardware upgrade, the appearance is almost the same, and AirPods 3 can even be said to be a castrated version of the current AirPods Pro, nothing new.
Finally, Kuo also predicts that AirPods will support more health management functions in the future, and use this to redefine TWS headphones and make structural changes in market demand.
Where there is fruit powder, there is a fruit powder home, learn apple use skills, learn the latest apple information, please pay attention to: fruit powder home!