Remember more than a decade ago, CES is generally the rhythm of the IT vendor war, such as Intel, AMD, Nvidia, or Asus new products, Dell new products, etc., such as what notebooks appeared, what graphics cards were released. Later, it began to turn into a TV and game console war. In 2022, the situation has changed again, on the eve of the opening of CES, Mercedes-Benz released a new pure electric concept car VISION EQXX, which gorgeously took away everyone's attention.
The car is shaped with water droplets, combined with ultra-low rolling resistance and aerodynamically optimised tires, and the wind resistance coefficient is as low as 0.17, which is very powerful and opens everyone's eyes.
Under this tone, this time CES introduced what chips, VR headsets and so on, it seems that they are not as shocking as this. Of course, a car like this with lightweight magnesium alloy forged rims may be just a look, but there are also brands that will bring a lot of technology to civilian cars, such as xiaomi, which everyone expects.
A few days ago, there was also a set of imaginary pictures made by rice noodles, showing great enthusiasm for Xiaomi cars. And what Xiaomi cars will eventually look like, although only until 2024, the earliest will be 2023 to know, but now it is still worth imagining.
In fact, the price depth of the car is deeper than that of the mobile phone, for example, when Xiaomi launched the 1999 yuan mobile phone, the most expensive mass mobile phone is generally about 10,000 yuan. And if Xiaomi launches a car of 150,000 yuan, there are 500,000 yuan on the market, and there are also 1.5 million yuan, so Xiaomi really can't put the starting point too low.
In fact, the selling point of the car is mainly in three aspects, making the driver comfortable, making the passenger comfortable, and improving stronger safety.
First of all, the first item may be the selling point of many cars that year, such as speeding up ability, surging power, but now in the case of electric vehicles with random torque and hundred kilometer acceleration for a few seconds, the needs of drivers can basically be satisfied, electric vehicles are synonymous with power, as long as the tire performance is improved.
Therefore, the reviewer feels that Xiaomi should make a fuss about the latter two, that is, passenger experience, and improving safety. For example, if Xiaomi's first car is set at 160,000, you can consider the configuration that many 160,000-level cars dare not give.
First of all, I don't know whether the whole car sound insulation material Xiaomi dares to use, after all, the cost is not low, increasing the complexity of the vehicle, including doors, motors, chassis, wheels, etc., all need to be optimized, and the vehicle wind resistance is also small, and the wind tunnel test should also be done more.
Secondly, brand audio, such as Harman Kardon, JBL, and even Dana. The first two are actually cooperating on Xiaomi mobile phones, so it is estimated that Xiaomi will definitely use brand audio in the car, and this involves the first point, that is, sound insulation must be done well, so that the sound effect can come out.
Third, is seat ventilation and heating, perhaps Hainan car owners do not need seat heating, northeast car owners do not need seat ventilation, but most of the country's car owners, these two functions should be in demand.
In fact, now Geely, the Great Wall and other hundreds of thousands of models also have seat ventilation, but it is still relatively rare in electric vehicles, it is estimated that Xiaomi will consider.
Fourth, it is a high-performance car machine. At present, many high-end vehicles are equipped with Qualcomm's SA8155P, and many have up to 12GB of memory and 5G communication modules to achieve powerful functions.
And there are many car owners, because of the problem of their own vehicles, communicate with manufacturers to protect their rights, it can be seen that the car machine is still very important. Xiaomi, which started from running points, cannot fail to pay attention to this aspect, and it is estimated that it will also have a very good performance.
Finally, there is vehicle safety, the most popular of course is through the camera, millimeter wave radar, lidar to perceive the dynamics near the vehicle, such as the front right blind spot camera, such as the Honda rearview mirror installed on the blind spot display system, as well as automatic storage and other systems.
In fact, everyone may not be the first car to require Xiaomi to have a powerful automatic driving function, and doing a good job of auxiliary functions is also very good for safety.
So on the whole, Xiaomi electric vehicles still give people a lot of reverie, in addition to the basic configuration of the vehicle, in fact, many functional parts can also reflect competitiveness, and more importantly, reflect the importance of consumers.
After all, who says that a 160,000 car should not have heated seats, should not have a 360-degree camera, should not have a stronger soc, should not have a side air curtain and a rear exhaust bag. From this point of view, although BYD's sales are hot and Wei Xiaoli has repeatedly reached new highs, the electric vehicle market is still full of opportunities.