The Jetta brand has left a deep impression, in addition to the launch of the Jetta VS7 second anniversary customized version at the auto show, the Jetta VS5 2022 model and the VS7 black front version of the Pro three new cars, the 5-meter-tall domineering and powerful "Jetta Intelligent Automan" is also very eye-catching, and the platform help of the powerful actor Huang Bo has become the focus of the audience.
Behind the popularity of the Jetta brand booth is a microcosm of the consumer recognition of the Jetta brand in the past two years.
From the beginning of the brand to the present, in just two years, it has been recognized by nearly 370,000 car owners, becoming the new brand with the fastest sales growth in the past decade. In 2021, jetta brand sales achieved contrarian growth, and in the just-concluded December, sales reached a new high, with single-month sales of nearly 20,000 units. At the same time, the terminal sales network has rapidly expanded to 327, the service network has 542, and the rapid take-off of the Jetta brand contains a wise development philosophy.
Products continue to innovate
As mentioned in the Huang Bo commercial, "we have been getting better over the years, and getting better and better." Especially under the impact of multiple unfavorable factors such as the epidemic and the lack of core, in the 100,000-yuan market segment in which Jetta is located, almost all of the well-selling competitors rely on new cars, and Jetta is expected to increase by 12% year-on-year only with VA3, VS5 and VS7 in the absence of new models.
During the Guangzhou Motor Show, Dr. Feng Sihan, CEO of Volkswagen China, spoke highly of jetta: "The performance of the Jetta sub-brand is very impressive. ”
Although it has achieved good results, but jetta only relies on three products to fight the world, it will seem a bit weak, so in the just-concluded 2021 Guangzhou Auto Show, jetta brand has launched a number of upgraded models with distinctive personalities such as the jetta VS7 second anniversary customized version, jetta VS7 black-front version pro and so on to meet the growing demand of users.
I have to say that jetta does have a set, there is no new model, then make a fuss on the existing model, through the launch of a special edition model, in the vehicle shape and interior for some special design for young consumer preferences, such as jetta VS7 second anniversary custom version, the whole car uses matte blue body color with high brightness black LOGO, black wheels make the shape look more cool, atmospheric, the interior using fur wrapping design, blue decorative strip embellishment, etc., through the details of the elaborate design, Highlighting the differentiation of models can not only enrich the existing product matrix, but also further broaden the audience and continue to enhance brand attention.
Marketing power
In 2021, the new Jetta has carried out iterative innovation and upgrading in products, marketing, channels and other aspects, and fully opened a new era of embracing users. In terms of marketing, the Jetta brand in 2021 to fully develop cross-border marketing, and constantly create cross-border linkage to break through the circle of marketing events, in the case of slow product update iteration, to ensure enough brand volume and exposure, the most sensational of which is august 27, 2021, Jetta signed the film emperor Huang Bo to become the brand spokesperson.
Holding hands with Huang Bo, can be said to be the wisest choice of jetta, the two are highly compatible in the spiritual level, Huang Bo once did a bar singing, ran the dragon set, step by step to today, low-key, reliable is people's general impression of him, can have today's achievements, can not be separated from Huang Bo's years of accumulation and acting skills polishing, and always pursue excellent quality of the Jetta brand image is very similar.
Pure morality has never changed
Jetta can continue to get market recognition, its products in the blood of pure volkswagen blood is one of the important reasons, Jetta's three models are pure German taste, products are led by the German team to develop, are based on the Volkswagen MQB platform to create, can be said to be rooted in the red Ofe german quality.
The whole series of Jetta models was born in FAW-Volkswagen Chengdu Branch, a world-class production base jointly built by China and Germany, and the advanced technology of German Volkswagen is fully applied in the four major processes of stamping, welding, painting and final assembly, which is no different from the quality of Volkswagen brand models, and ensures the original Ashkenazi ancestry from the root.
Where you can't see, you're willing to work hard, and where you can see, you have to work harder. Take the Jetta VS5 as an example, the Jetta VS5 is from the MQB platform of Volkswagen's classic platform, such as Tanyue, Golf, and even some of Audi's models are from this platform, and the quality is beyond doubt.
The three major pieces that users are most concerned about are original Public productions, front McPherson + rear multi-link independent suspension, EA211 series 1.4T turbo engine + 6AT, plus only about 90,000 yuan starting price, German quality is only the price of independent brands, than some three-cylinder + plate suspension + double clutch of independent brand SUV do not know how much thicker.
If you don't take shortcuts, you're a Jetta.
What will the Jetta look like in the new era?
Glory belongs to the past after all, what surprises will the Jetta brand in the new era bring to everyone? According to Guo Yongfeng, general manager of FAW-Volkswagen Sales Co., Ltd., in the future, in terms of new product matrix, Jetta is actively promoting the research and development and launch of two new energy vehicles, in addition, in the field of traditional energy, Jetta is developing a new Jetta sedan to further improve the product layout and help the Jetta brand form a product camp driven by cars, SUVs and new energy vehicles.
2021 is a new year for the Jetta brand, from the brand leap, system innovation, sales breakthrough, channel empowerment four-in-one continuous force, to further consolidate the system strength of the Jetta brand, and the four-in-one force process, the starting point of all actions is to "meet customer needs", put user needs first.
Jetta brand through a series of innovative measures to build a Jetta fan ecology and brand culture, the 20th of each month for the "Jetta brand surprise day", the surprise officer will send surprises to lucky owners, Jetta hopes to narrow the distance with the owners in this way, and truly realize the owner to be friends.
Write at the end
Relying only on 3 products can be mixed with the Jetta brand has to be admired, it is undeniable that the pure German taste plus the super high cost performance is the magic weapon of jetta products, and innovative marketing also adds a lot of points, through the hand-in-hand Huang Bo and other eye-catching operations successfully created a circle-breaking marketing event, so that the Jetta brand can appear in the public eye with high frequency.
2021 is the 30th anniversary of Jetta's entry into China, and the Year of the Jetta brand has been fully prepared for the future, with the continuous enrichment of the product line, "Ashkenazi quality, leapfrog driving control, everyone can enjoy" Jetta brand, will certainly get better and better.