Beijing, January 3 (Reporter Du Yan) Today, the Beijing Municipal Bureau of Commerce said that during the New Year's Day holiday in 2022, Beijing will safely and orderly carry out various New Year's promotions, ice and snow sports are in full swing, the "City of Double Olympics" is fully displayed, and the consumption of goods and services is heating up. During the holiday period, the Beijing Municipal Bureau of Commerce focused on monitoring department stores, supermarkets, professional stores, catering and e-commerce and other formats of enterprises to achieve sales of 3.89 billion yuan, an increase of 18.8% year-on-year.
On January 1st, Beijing World Park "Winter Love Song" ice and snow theme parade. World Park recently launched the Happy Ice and Snow Season and "North Olympic Dream Exploration" Ice and Snow Carnival, including theme activities such as winter Olympic knowledge and science popularization activities, with the winter Olympic culture as the core, to help the Beijing 2022 Winter Olympics. China News Service reporter Zhao Jun photographed
The Winter Olympics element fuels the holiday economy
The Winter Olympics are close to the sports with hot ice and snow, which has spawned new hot spots for consumption. Beijing consumption season "2022 Beijing Ice and Snow Consumption Festival" with the theme of "Fun Tour the Ice and Snow World, Enjoy a Better Life", some ski resorts, ice rinks launched exclusive activities to pass on the fun of ice and snow experience, like the New Year's Day passenger flow of Xishan Ski Resort increased by 20% year-on-year.
COFCO Xiangyun Town, Capital Ole, Fangshan Xiyue Street Snow World, etc. attract parent-child families to punch in; Sanlitun Taikoo Li holds ice and snow parties, sports challenges, winter Olympic knowledge games, creative installation interaction, tide luck with gifts, to create ice and snow sports carnival.
The Beijing Municipal Park Ice and Snow Amusement Park will provide more than 40 kinds of activities in three categories: ice sports, snow sports and Winter Olympic theme exhibition, setting off the theme atmosphere of "National Fitness and Winter Olympics Happy Ice and Snow Dream".
The first store resources are accelerating
Austrian sports brand HEAD SPORTSWEAR opened its first store in China, Japanese outdoor functional brand Goldwin Asia's first overseas flagship store landed in Sanlitun, and Huawei's world's first new concept store landed in Beijing Yintai in01 to exhibit the M5 model. Fiture Magic Mirror's global first store customer flow, sales increased by more than 20% month-on-month, SHANGHAI TANG CAFE Beijing first store sales increased by more than 40% year-on-year, Manchester United Dream Theatre and Youth Football Challenge played a diversion effect, passenger flow increased by more than 1 times compared with usual. The sales of Ma Liu Ji, the first store in Beijing, reached a new high, the passenger flow of small cattle grazing increased by more than 70% month-on-month, and the sales of gaga (casual catering) exceeded 1 times year-on-year.
New landmarks of trends release new momentum of consumption
On the eve of New Year's Day, the third Yue Chunfeng Li Fengtai store in the country officially welcomed guests, popular bands, happy bubble shows, dream magic and other new life in Beijing south America; Cuiwei Building Princess Tomb Store Block A appeared with the image of "new life Cuiwei", with nearly 100 newly settled brands, including more than 10 first stores, to create boutique department stores, family catering, fashion trend theme consumer halls, "science and technology landscape +" diversified experience scene gathering customers to punch in, the total number of passengers exceeded 45,000; Xidan update field in 2022 the first vintage party To create a dream realm in a reinforced concrete city, the passenger flow of Xidan Business District increased by nearly 60% year-on-year.
Online and offline integration
During the New Year's Day, Multiple Promotions in Beijing opened the Tiger Luck New Year Red. For example, Xicheng District "Jingcai Warm Winter Juju Hui Xicheng" United Nations Beauty, Caibai, Book Building and other enterprises online issuance of consumption coupons, Tongzhou District Online New Year Festival organization entities, e-commerce, long-established brands and other enterprises to carry out online spikes, direct drops, Mentougou District "enjoy a good life, new purchase Mentougou" live promotion meeting, cloud punch card and other activities to meet diversified needs. Jingdong New Year Good Goods Festival new products, explosive products gathering, red envelope rain, "every full 200 minus 30" Beijing stickers, together with "open a new 2022"; Suning Tesco New Year's Eve carnival, energy-saving subsidies, old for new, home appliances set purchase; millet hot single product thousand yuan special offer, 50% off the price increase, quality service with the "new" desire. Yonghui Supermarket, Yintai Department Store online coupon grabbing offline full reduction, Wangfujing Department Store "Red Luck Festival" full gift money, lucky bags, Flower Township Ole full of thousands of returns, more buy more free offers non-stop, Guohua Mall "like a tiger to add wings" gold medal limited sale.
According to the data, the sales of Shuang'an Mall, New World Liying, Hanguang Department Store and Badaling Aolai increased by 1 times, 96.6%, 52.3% and 47.1% respectively year-on-year; the passenger flow of Qianmen Business Circle, Dongzhimen Commercial Circle and Chaoqing Commercial Circle exceeded 80% year-on-year.
The supply of cultural tourism enjoys the new charm of Beijing
Global landmarks are popular, with local tours accounting for more than 70%. Universal Studios "Winter Holiday" theme debut, 100 kinds of theme goods, more than 80 kinds of catering to convey warmth to enjoy a romantic holiday, third-party platform data show that the New Year's Day holiday visitors are 2.6 times the previous three days, Universal City Hotel ranked among the top 3 popular hotels in Beijing.
The main players of the beijing market actively expand new formats and new products such as Beijing ice and snow tourism, museum tourism, and red tourism, and enrich citizens' holiday travel choices. "Post-90s" young people and family groups have become the main force of travel, and local and surrounding tours account for nearly 70% of the New Year's Day holiday orders on the Fliggy platform, and parent-child fun, special food and hotels around scenic spots are favored.
UnionPay big data shows that the amount of travel ticketing consumption increased by 32% year-on-year.
At the same time, the cultural drama greets the New Year, and the wonderful repertoire enjoys a feast. The city's 96 performance venues held 160 sets of 452 wonderful dramas, New Year's concerts, Peking opera, children's dramas, dramas and various types of theme films to accompany the audience to welcome the New Year, public cultural service agencies at all levels around the "singing Beijing" and "dancing Beijing" and other six major sections to provide a wealth of online key cultural activities 156 items, as of noon on the 3rd the city's box office nearly 50 million.
UnionPay big data shows that the amount of cultural and entertainment consumption increased by 11.1% year-on-year.
New special gift box on the long-established catering
Long-established famous stores Beijing, Xiang, Sichuan and Shaanxi gift boxes have been unveiled, and Meituan has invested more than 10 million takeaway subsidies to help diners enjoy welfare, prepare New Year goods and have a good holiday. Grilled meat Wan, grilled meat season national intangible heritage old Beijing barbecue, Quyuan Restaurant Xiangwei big fish head new year goods and semi-finished Chinese New Year's Eve rice, Emei restaurant Ma Rong bao, Huguo Temple snacks state banquet snack gift box and other special New Year goods, the taste is rich and popular. Another 628 yuan gift box including dried roasted yellow fish, seafood family portraits and other dishes at affordable prices, Yuhuatai "customized" New Year goods to meet diverse needs, Haidilao New Year's Day on the new 7 products, will be Tai Wu Two 52 New Year's Eve new products enrich the holiday taste buds. The turnover of Quanjude, Hongbin Building, Qingfeng Baozi Shop and Da Dong increased by 1.7 times, 1.3 times, 61.8% and 60.2% respectively year-on-year.
The data shows that the third-party platform catering transaction orders and transaction volume increased by 24.6% and 39.2% respectively year-on-year. (End)
Source: China News Network
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