Many young people should now remember the advertising phrase "I speak for myself" that was popular a few years ago, which not only made Chen Ou, a young boy, a weibo fan soar, but also brought the e-commerce platform of "Jumei Youpin" to the public's vision.
However, now this advertising slogan has been "outdated", and then Jumei Youpin, once the "king of e-commerce", is now almost "unloved". However, Chen Ou is still active in the market, and the project that was once questioned by Wang Sicong has now achieved the first position in the industry.
Chen Ou: "I speak for myself"
Chen Ou is a post-80s, born in Sichuan, very smart since childhood, studying and skipping grades, and the university was admitted to Singapore with a full scholarship. Moreover, since he went to college, Chen Ou has begun to start a business, making GGgame a game platform, leading many countries.
In 2009, Chen Ou sold GGgame and went to Stanford University for an MBA, and it was already 2011 when he returned to China again. During the study period, Chen Ou and Dai Yusen jointly founded the Tuanmei Network, and after half a year, the Tuanmei Network officially changed its name, so the well-known Jumei Premium was born.
At that time, the development of Jumei Premium was very good, when doing Tuanmei Network, in just 5 months, it created a record of 100,000+ registered users, and by March 2011, Jumei Premium was established less than 1 year ago, and sales directly reached more than 150 million.
It can even be said that Jumei Premium was a very leading shopping platform at that time, and this also allowed Xu Xiaoping, a famous angel investor in China, to invest $180,000 in Chen Ou's project, and in the same year, Sequoia Capital also invested tens of millions of dollars in Jumei Premium, gaining the favor of capital.
And in 2012, that is, the popularity of Chen Ou's "I speak for myself" advertisement, for a time, whether it was Chen Ou or Jumei Youpin, it was a "mess". Riding on this "east wind", in 2014, Jumei Youpin officially landed on the New York Stock Exchange, and the stock price rose by about 10% compared with the issue price on the opening day, and the closing price reached $24.18.
As CEO, Chen Ou also became the youngest Chinese CEO in the history of the New York Stock Exchange. In the same year, in the IT rich list released by Hurun, Chen Ou also ranked 16th on the list with a wealth value of 12 billion, which is worth mentioning that this wealth value is the same as the Chen Tianqiao family, which ranks 14th.
Fake goods storm, Jumei is affected
It is undeniable that Chen Ou and the Jumei Youpin he founded were very successful at that time, but "people are not many", the "good scene" of Jumei Youpin did not last long, and the negative news that Jumei Youpin repeatedly broke out, so that Jumei was pulled off the altar little by little.
First, in 2013, Jumei's third anniversary celebration, the price reduction promotion attracted a lot of consumption, and eventually led to the collapse of the website. However, the website is not the most urgent, the most important thing is that in this case, Jumei appeared in the "burst warehouse" situation, the goods piled up, can not send out the goods, hundreds of thousands of customers waited for more than ten days, and could not contact Jumei.
Although Chen Ou has apologized many times, the problem has existed for a long time and cannot be solved. Even if jumei scenery is listed in the later stage, but there is a fake storm, so that the image of Jumei is greatly damaged, for a long time, Jumei users lost, and did not return to the "scenery" of that year.
From the data point of view, in 2017, the absolute beauty has already suffered losses, the amount of up to 37 million, the stock price has fallen from more than 20 US dollars that year, to less than 2 US dollars. In addition, the continuous rise of e-commerce platforms such as Pinduoduo, JD.com, and Taobao, the battered Jumei is even more powerless to return to heaven, this once leading enterprise, by 2017, only 1.7% of the user penetration rate, not to mention Taobao and other platforms, even the second echelon of Vipshop and other platforms are not comparable.
Until 2020, Jumei Premium was officially privatized and delisted, and since then, Jumei Premium seems to have been unnoticed. Some people say that Jumei once succeeded, but then failed. But this does not represent Chen Ou's failure, because in addition to Jumei Premium, Chen Ou's other project is very successful.
The investment of 300 million yuan was questioned by Wang Sicong
As early as 2016, Chen Ou was very optimistic about the project of shared charging treasure, so after investigation, in 2017, Chen Ou invested 300 million yuan to acquire the shared charging treasure enterprise - Street Power, and transformed from the CEO of Jumei Premium to the chairman of Street Power.
Speaking of Chen Ou's investment, there is also a very interesting story, that is, Wang Sicong, the son of Wanda founder Wang Jianlin, once questioned the market of shared charging treasures, and also publicly stated in the circle of friends that if the shared charging treasure can be successful, he will "eat Xiang".
And from the later point of view, Wang Sicong may really be "punched in the face", in 2019, the shared charging treasure enterprise "three electricity and one beast" have declared profits, which is undoubtedly proof that this industry can really succeed, and Chen Ou's street power, is also very successful, the Head Leopard Research Institute and other institutions released the "2021 China Shared Charging Treasure Industry White Paper" said that at present, in this industry, street power belongs to the first echelon.
After the combination of its and the second echelon of search and electricity, the user scale will reach more than 360 million, and the market share will become the first in the entire industry. As mentioned above, Jumei Youpin may be a failure, but it does not mean that Chen Ou's failure, from the example of street power, it can be seen that it is still business-minded, after all, in the shared charging treasure industry, he did achieve the first place.
However, what people care about now may not be street electricity, let alone Jumei Premium, but shared charging treasure, has Wang Sicong fulfilled his original "promise"?