During the three-day holiday on New Year's Day, the Beijing Municipal Bureau of Commerce focused on monitoring department stores, supermarkets, catering and e-commerce enterprises, achieving sales of 3.89 billion yuan, an increase of 18.8% year-on-year. The passenger flow of the city's 52 key business districts exceeded 16 million passengers, an increase of 35% year-on-year.
On January 3, the Beijing Municipal Bureau of Commerce released holiday consumption statistics. During the festival, the market for daily necessities in Beijing is well supplied and the prices are stable.
The Beijing Ice and Snow Consumption Festival takes you to the New Year's Eve, and the Elements of the Winter Olympics have become a hot spot for consumption
The "2022 Beijing Ice and Snow Consumption Festival" was launched before the festival, and the Beijing Ice and Snow Consumption Festival Mini Program was launched on the same day, and the Beijing Ice and Snow Consumption Map was released, bringing together more than 100 ice and snow venue information, special activities and discount news, so that the general public can play in the ice and snow this winter. Travel experts explore ice and snow venues, the Knowledge of the Winter Olympics has prize Q&A, and ice and snow experience activities are also carried out. Desante, Archaeopteryx, West Mountain Ski Resort, Guomao Ice Rink, etc. launched exclusive activities to deliver the fun of ice and snow experience, and the new year's day passenger flow of West Mountain Ski Resort increased by 20% year-on-year.
COFCO Xiangyun Town Fun Tour Chessboard, Internet Red Parade to feel the limited adventure of ice and snow, the first Ole Polar Ice Park 600 square meters of smooth skating experience fun, Fangshan Xiyue Street Snow World attracts parent-child families to punch in, Blue Harbor Outdoor Ice and Snow Park cartoon characters interpret winter sports, European standard ice rink quality. Sanlitun Taikoo Li held ice and snow parties, sports challenges, winter Olympic knowledge games, creative installation interaction, to create an ice and snow sports carnival.
Municipal parks hold ice and snow garden parties, and many parks provide more than 40 kinds of activities in three categories: ice sports, snow sports, and winter Olympic theme exhibitions, setting off the theme atmosphere of "national fitness for the Winter Olympics, happy ice and snow dreams".
Tourists play a snow ring slide at the Yuanmingyuan Ski Area on January 1. Beijing News reporter Pu Feng photographed
The popularity of new landmarks is hot, and local tourism accounts for more than 70%.
During the New Year's Day holiday, Beijing's trendy new landmarks are in full swing.
The country's third Joy Chunfeng Li Fengtai store officially welcomed guests before New Year's Day, popular bands, happy bubble shows, dream magic and other new life in Beijing South America, passenger flow, sales increased by more than doubled month-on-month; The first intangible cultural heritage lantern festival in Daxing Dayue Chunfeng, "the world's first lamp" to create a comprehensive immersive light and shadow experience, sales increased by more than 70% compared with usual; Cuiwei Building Princess Grave Store Block A appeared with the image of "new Life Cuiwei", nearly 100 newly settled brands, including more than 10 first stores, to create boutique department stores, family catering, Fashion trend theme consumer hall, "science and technology landscape +" diversified experience scene gathering customers punch card, the total number of passengers exceeded 45,000 people; Xidan renewal field in 2022 the first vintage party, to create a dream realm in the reinforced concrete city, Xidan business district passenger flow increased by nearly 60% year-on-year.
Universal Studios once again welcomed a large number of visitors during the New Year's Day holiday. According to statistics, Universal Studios "Winter Holiday" theme debut launched a hundred theme goods, more than 80 kinds of catering, third-party platform data show that the New Year's Day holiday visitors are 2.6 times the first three days, Universal City Hotel ranked among the top 3 popular hotels in Beijing. Various market players actively expand new formats and new products such as Beijing ice and snow tourism, museum tourism, and red tourism, and enrich citizens' holiday travel choices.
According to the statistics of the new year's day vacation orders on the tourism platform, local and surrounding tourism account for nearly 70%, and the hotels around the family fun, special food and attractions are favored. UnionPay big data shows that the amount of travel ticketing consumption increased by 32% year-on-year.
The first exhibition and New Year's Eve have driven consumption to a hot place, and the first store has gathered obvious resources
During the festival, Chaoyang Joy City landed on funko (doll brand) for the first exhibition in North China for a limited time, creating eight theme scenes with "Chinese red" as the main color, exhibiting 120+ well-known characters to play and bring a joyful wandering experience; the 7th anniversary of Longhu Tianjie, the 1st anniversary of Ledogang Wanda "Together Ten Thousand ONE Festival", trend art exhibition, street dance champions, rock singing Hi turned the whole scene; Badaling Olei launched a cross-Chinese New Year's Eve, and opened the New Year postcard on the spot.
The first store has obvious economic agglomeration resources. According to data from third-party monitoring agencies, a total of 901 first stores (including flagship stores) landed in Beijing in 2021, which is nearly 5 times the number of first stores in 2020, of which 205 new first stores were added in the fourth quarter, and the number of new first stores in a single quarter continued to increase significantly. During the New Year's Day holiday this year, the first store of Austrian sports brand HEAD SPORTSWEAR opened in China, the first overseas flagship store of Japanese outdoor functional brand Goldwin in Asia landed in Sanlitun, and Huawei's first new concept store landed in Beijing Yintai in01 to exhibit the M5 model. Fiture Magic Mirror global first store customer flow, sales increased by more than 20% month-on-month, SHANGHAI TANG CAFE Beijing first store sales increased by more than 40% year-on-year, Manchester United Dream Theatre and Youth Football Challenge to play a drainage effect, passenger flow more than doubled compared with usual. The sales of Ma Liu Ji, the first store in Beijing, reached a new high, the passenger flow of small cattle grazing increased by more than 70% month-on-month, and the sales of gaga (casual catering) more than doubled year-on-year.
Online and offline promotional activities continued, and the passenger flow in key business districts exceeded 80% year-on-year
Xicheng District "Jingcai Warm Winter Juhui Xicheng" United Nations Beauty, Caibai, Book Building and other enterprises online issuance of consumption coupons, Tongzhou District Online New Year Festival organization entities, e-commerce, long-established brands and other enterprises to carry out online second kills, direct drop, Mentougou District "enjoy a good life, new purchase Mentougou" live broadcast promotion meeting, cloud punch card and other activities to meet diversified needs.
Jingdong New Year Good Goods Festival new products, explosive products gathering, red envelope rain, "every full 200 minus 30" Beijing stickers, together with "open a new 2022"; Suning Tesco New Year's Eve carnival, energy-saving subsidies, old for new, home appliances set purchase; millet hot single product thousand yuan special offer, 50% off the price increase, quality service with the "new" desire. Yonghui Supermarket, Yintai Department Store online coupon rush offline full reduction, Wangfujing Department Store "Red Luck Festival" full gift money, lucky bags, Flower Township Ole full of thousands of returns, Guohua Mall "like a tiger to add wings" gold medal limited sale.
According to statistics, the passenger flow of Qianmen Business Circle, Xiangyun Business Circle, Dongzhimen Business Circle and Chaoqing Commercial Circle exceeded 80% year-on-year. Sales of Shuangan Mall, New World Liying, Hanguang Department Store and Badaling Aolai increased by 1 times, 96.6%, 52.3% and 47.1% respectively year-on-year.
In addition, the city's 96 performance venues held 160 sets of 452 wonderful dramas, New Year concerts, Peking opera, children's dramas, dramas and various types of theme films to accompany the audience to welcome the New Year, public cultural service agencies at all levels around the "singing Beijing" and "dancing Beijing" several major sections to provide a wealth of online key cultural activities 156 items, as of noon on the 3rd, the city's box office nearly 50 million yuan.
The exhibition and evolution of the mall to help the holiday economy, SKP-S "Style in Revolt" trend, from the subversion of the trend art exhibition, there is a new creative space "THE DROP" where street culture and concept retail are presented, and the fun and artistic light installations are unveiled at the 14th Blue Harbor Light Festival. UnionPay big data shows that the amount of cultural and entertainment consumption increased by 11.1% year-on-year.
Catering on the long-established new special gift box, winter cuisine is sought after
Beijing's time-honored restaurants have launched special gift boxes during the holidays, and fancy promotions during the New Year's Day have attracted popularity. The reporter learned from Hongbin Building, Roast Meat Wan, Barbecue Season, Emei Restaurant, Casserole House, Quyuan Restaurant, Youyishun, Liuquanju, Xilaishun, Old Xi'an Restaurant, Changchun Street Ma Kai Restaurant, Yuhuatai and other long-established brands that during the festival, promotional activities such as "New Year's Day Bean Pack", "Buy New Year Goods Full Reduction", "Member Lottery" and so on were launched.
The new dishes launched by long-established stores are popular among consumers during the festival. Courtesy of respondents
Tongheju, Tongchun Garden, Drum Tower Ma Kai Restaurant, Huatian Eryouju, Qingfeng Bun Shop, Huatian Yanji Restaurant and other long-established brands launched a variety of new products during the New Year's Day small long holiday, and also distributed prizes through the online mall to create a lively "online" New Year's Day, consumers can pop up red envelope rain after scanning the code, through the red envelope rain activities, consumers have the opportunity to win dish coupons, points, Huabao Tianbao cultural and creative gifts and other prizes. Two days before the small long holiday, the year-old brands under Huatian Holding Group exceeded 50% year-on-year, and the growth rate compared with normal years (2019) also exceeded 20%. Long-established restaurants such as Xinchuan Noodle Restaurant, Huatian Yanji Restaurant and Tongheju Restaurant increased by more than 70% year-on-year. Major long-established takeaways increased by more than 39% year-on-year, double sales in normal years (2019). Takeaways such as Tongheju Restaurant and Qingfeng Bun Shop increased by more than 70% year-on-year, and Huatian Yanji Restaurant exceeded 50%.
New dishes in long-established stores are popular during the holiday season, such as Su Cuisine Restaurant Tongchun Garden Hotel's innovative "annual fish" dishes such as squirrel cinnamon fish and dried roasted yellow croaker; Quyuan Restaurant's tea oil chopped pepper fish head, hometown roasted mandarin fish; Hongbin Building's braised flounder, casserole fish brisket tofu pot; grilled meat Wan's palace fried shrimp meat; grilled meat season fried prawns; another smooth squirrel fish and other old-fashioned river fresh and seafood dishes, almost all table and table must order during New Year's Day.
Long-established famous stores Such as Beijing, Xiang, Sichuan and Shaanxi have been unveiled, such as the Drum Tower Ma Kai Restaurant launched the New Year gift box, the best selling gift box includes Ma Kai sugar cake, fresh meat hemp cake, jujube cake and other staple foods and plum meat buckle meat, roast chicken, sauce meat and other sauce products, catering to the Beijing citizens' preferences for staple foods and sauce goods. Tong Haibo, another manager of Yishun, introduced that this year, a series of new year goods services were launched in advance, free delivery within three kilometers, and the service staff took the initiative to introduce preferential measures to customers, which made the window takeaway, dine-in packaging, and various New Year goods sales grow rapidly during the New Year's Day.
According to statistics, the turnover of Quanjude, Hongbin Lou, Qingfeng Baozi Shop and Da Dong increased by 1.7 times, 1.3 times, 61.8% and 60.2% respectively year-on-year; the catering transaction orders and transaction volume of third-party platforms increased by 24.6% and 39.2% respectively year-on-year.
Beijing News reporter Chen Lin photojournalist Pu Feng
Edited by Fan Yijing Proofreader Liu Yue