Hongqi's annual sales exceeded 300,000 units, stabilizing Cadillac, and the luxury market world has changed
The time has come to 2022, January will successively show the sales report card of major car companies last year, which can be described as a few joys and several worries, Hongqi Automobile has taken the lead in announcing brand sales, and the official claims that the cumulative sales of the Hongqi brand in 2021 exceeded 300,000 units, an increase of more than 50% year-on-year, which is undeniable that this is a very prominent achievement. Because according to the annual sales of 300,000 units, Hongqi Motors is already a second-tier luxury boss, cadillac's total sales as of November are only 207,000 units, even if Cadillac plus December did not count sales, it is impossible to surpass Hongqi. Therefore, being able to stabilize Cadillac means that the world of the domestic luxury market has changed.
To know that the real transformation of Hongqi Automobile in the civilian field is still very short, a few years to achieve such results, although at this stage compared to the annual sales of Mercedes-Benz BMW Audi there is still a big gap, but according to this growth momentum, in three years, The annual sales of Hongqi Automobile may catch up with the annual sales level of Mercedes-Benz and become a domestic luxury brand in the true sense.
The reason why it can make rapid progress, the main reason is that Hongqi Automobile has come up with sincerity, as a luxury brand, it does not have too high a brand premium, compared with the same level of BBA products, Hongqi car is still taking the cost-effective route. The biggest contributor to the annual sales of 300,000 units is actually the Hongqi HS5, although the topic is not too hot, but this car can represent the Hongqi's volume strategy. Hongqi HS5 alone contributed more than 90,000 units in the first 11 months, of which sales reached more than 10,000 units for consecutive months.
As a standard mid-size SUV, and the whole series of indiscriminately provides 2.0T high-performance engines, it is reasonable to have conditions to compete with bmw X3 or Audi Q5L, but the hongqi HS5 starting guidance price is only 183,800, such a low-key pricing strategy is even close to Toyota Rongfang or Honda CRV, not the price of luxury cars without fear. Such a people-friendly price point provides 224 horsepower with a 6at hand automatic transmission, high equipped with a 4-wheel drive system, consumers can see that Hongqi cars are more cost-effective as long as they compare slightly.
Of course, in addition to the amount of products, now Hongqi Automobile has more high-end models to support the façade, Hongqi H9 car has gradually become a hot domestic wedding market, many young people are willing to choose Hongqi H9 as the wedding head car, this car also took the lead to start exporting, in the Saudi market and the Japanese market have a good heat. The high-end new energy field has not fallen, the red flag E-HS9 can be called the flagship level of new energy SUV, the aura is not lost to Cullinan, and has been exported to the Nordic market, the Norwegian market has aroused a lot of attention.
Overall, Hongqi Automobile's 2021 report card is very excellent, the follow-up growth potential is also relatively large, China's luxury car consumption will certainly be more and more, Hongqi Automobile will have more advantages than local high-end brands such as Lynk & Co, Xingtu, and WEY in terms of brand influence.
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