Red Star Capital Bureau learned on January 3 that three squirrels (300783. SZ) issued an apology letter regarding the use of the "red scarf" pattern on the advertising page, saying that the company's review and control were not strict, and the relevant pages and products were offline on April 1, 2019.
The apology letter said that recently there were online reports that an advertising page of the company in 2019 used the "red scarf" pattern, which caused social concern. In this regard, the three squirrels express their most sincere apologies to consumers and all sectors of society.
In view of the above problems, the company set up a working group at the first time, combined with similar issues discussed recently, from advertising, official website, product packaging and detail pages and other aspects of self-examination and self-correction.
After investigation, the advertisement was launched on March 28, 2019, and the company did not strictly control the online review of this page. After receiving the letter from the Wuhu Municipal Committee of Young Workers, the company realized the seriousness of the problem and rolled off the relevant pages and products on April 1, 2019, and strengthened internal compliance audits and employee training and publicity.
The three squirrels said that they will humbly accept supervision and criticism from consumers, regulators and the media, as a lesson, correct deficiencies, and avoid the recurrence of such problems.
Red Star News reporter Li Weiming Li Chen
Edited by Yu Dongmei
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![Three squirrels advertising frequently overturned, what does it mean for brand development?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)