Recently, Tony found that domestic mobile phone manufacturers seem to have aimed their mobile phone audiences at the "female market".
It is not to punch ah, mainly because the new mobile phones launched by manufacturers this time have mostly made a lot of effort in appearance.
For example, Huawei's newly launched P50 Pocket, vertical folding of the small body, exquisite pattern and then to the self-sun protection detection, each element is accurately stepped on the purchase desire of the sisters.
Even the thick-eyed Xiaomi classmates, this time the new digital flagship is not going the usual way, they weakened the performance and parameters of the mobile phone in the publicity, and launched the Xiaomi Mi 12 with "exquisite" and "small and beautiful" as the main focus.
At this conference, they also specially found Miss Wei, who was in charge of the Civi product line before, and lei zong to give a lecture.
Although it is full of great reading when speaking, the focus of PPT and copywriting can already guess which batch of consumers Xiaomi wants to win over this time.
Whether such a new strategy can increase sales Tony is not clear, but whether it is Xiaomi and Huawei, they are still just feeling the stones to cross the river, after all, there are still so many loyal old users, but also to take into account is not it?
You may not believe it, at the same time as the P50 Pocket and Xiaomi Mi 12 series were launched, Blue Factory Vivo launched a mobile phone called S12.
This thing relies on the effort of the front camera, completely meets the needs of the female audience, without any balance or compromise, and has a little bit of Casio's selfie artifact and Meitu mobile phone.
The same is to fight for "female users", S12 presents a product force, to be much purer, no matter what else, is to do the best in selfies.
However, from the perspective of the press conference and publicity, Tony also thought that vivo S12 left is just a model of the blue factory for offline channels, spending a lot of money to find a variety of popular fresh meat to speak for, harvesting the money of the fan sister is finished.
After all, with more than 3,000 prices with Liu Haiping and Fa Ge's Tianji 1200 chip, it is really not cost-effective, put into a number of 2000 yuan models, and even some can't sell.
In terms of appearance, tony got the warm gold S12 Pro, the back shell adopts a photochromic design, which can show different shell colors under different light refraction.
This technology is not as bullish as the electrochromic discoloration of the green factory on the Conan custom machine before, and the yellow and green texture has an indescribable weirdness.
But S12 Pro in the feel is really not to pick, the whole machine weight of 171 g, the thickness of only 7.36 mm, only touch it, in the grip of the feeling is quite delicate.
With a straight male aesthetic like Tony, the appearance of this phone is really average, with a maximum of 100 points to 70 points...
But After playing around the game, Tony found that I completely underestimated the blue factory's awareness of the front camera optimization.
Vivo S12 in the current domestic mobile phone, is a "Hongxing thirteen" existence, the appearance of unrestrained, the inside wild, the wild of the wild horse off the reins...
The focus of the S12 is not on the phone's performance, but on its magical "selfie magic".
In the choice of front camera, the blue factory installed a 5000W pixel Samsung JNV sensor for the S12, and it should be known that this sensor is installed on the rear camera position on the Xiaomi Mi 12.
The blue factory does not hesitate to dig a bang in front of the screen, but also to stuff this sensor into the mobile phone, you can imagine how much vivo attaches great importance to the imaging quality of the front camera.
The S12 Pro is also equipped with two physical soft lights on the top that adjust the color temperature, ensuring that photos with the correct color can be taken in different ambient lights.
Once the hardware is in place, the forward-shot effect is stimulated.
In the beauty function, vivo helps the girls to prepare several major types of parameter options such as skin polishing, skin color, whitening, face shape, facial features, etc., like pinching the face of the game character, each of which can be finely adjusted.
Even if the face is as rough as a boy, under the "grinding method" of the S12 Pro, it can be naturally eliminated, and the old magic...
The system also presets 12 different makeup looks, each with the corresponding lipstick, blush, eye makeup and other options, the effect is quite natural.
It's even the same as real makeup, and if you want to fine-tune it, you can fix it for half a day with just your eyes.
Interestingly, after the face is repaired, the system also attaches a selfie pose option, if you don't know how to pose the pose of a beautiful man and a woman in front of the camera, it can teach you to swing by hand.
After the beautiful face is adjusted, the style and background can not drop the chain, vivo in the front portrait shooting mode, added 24 styles, from the two-dimensional small fresh to the nightclub bungee disco, everything.
Whether it's Ya Force, Steam Wave or Kill Matt, you can make a film.
S12 Pro has put a lot of effort into the recognition ability, once the algorithm chip realizes that there are boys in the photo, it will not put the girl's makeup on the boy's face, and can do a few people in the lens, you can do a few to do the beauty.
What's more interesting is that Tony tried to take the front of the S12 Pro to retake the photo, which can also easily identify the face in the photo, don't make a beautification effect.
To be honest, these beauty features, although Tony can't get it, is really shocking.
I never thought that the front-shot beauty can be so varied, the effect is plump, the skin is smooth, and the P figure is really one of the four great evil arts in East Asia...
In fact, the other parameter configuration of this mobile phone is not bad, and AnTutu can reach a running score of 70W, reaching the level of Snapdragon 870.
In terms of games, "Original God" medium picture quality is stable 60 frames are basically not stuck and not hot, can play, and can not use the game interpolation technology on the little brother iQOO, which is a little regrettable.
To say the disadvantages, S12 Pro4300mAh battery capacity is really a little bit insufficient, play more selfies or games, the power will be visible to the naked eye down...
In general, the target group of S12 is extremely accurate, which is for people who like to take selfies, and the other parts are as long as they pass.
Vivo may not understand women's hearts, but they really understand marketing.
Nowadays, there are more and more users who understand digital, and it is too difficult to change a new mobile phone every year.
Manufacturers may wish to develop some special functions and make features to accurately and vertically grasp the users who have this demand.
In this way, the purpose of buying mobile phones is also very clear, no longer have to be entangled in a number of bucket machines, hesitating for some nuanced parameters.
Not drilling the pointless horn tip is good for mobile phone manufacturers or consumers.
Written by: Jihao Editor: Jie Jie