As the temperature drops, the winter atmosphere becomes stronger. With 38 days to go before the opening of the Beijing Winter Olympics, the launching ceremony of the 2022 Warhorse Ice and Snow Season was held at the Reignwood Ecological Park Ski Resort in Changping District, Beijing. Mr. Bu Jian, Head of Marketing of Warhorse Sports, Justin Downes, Head of China Office of the International Snow Federation, Mr. Cao Lei, General Manager of Shangxue Group, the exclusive operator of GISS Love Snow, Mr. Ding Lei, Deputy General Manager of China Youth Television of China Youth Daily, Mr. Chen Hainuo, Ambassador of Mass Ice and Snow Sports Promotion, and other leading guests participated in the launch of the Warhorse Ice and Snow Season, and participated in this passionate moment with ski masters and enthusiasts from all walks of life.
The "Walking Horse Blade" Warhorse Ice and Snow Season was initiated by the Warhorse Energy Vitamin Drink, which aims to call on the public to actively participate in ice and snow sports and popularize the culture of ice and snow sports. For more than a decade, reignwood group brands have continued to sponsor the world's top snowboard event boiling snow, Asia's top ski event Nanshan Open, China University Ice Hockey League and other activities, and also built reignwood ecological park ski resort and continued to operate for many years. The successful holding of each event and activity is an important part of Reignwood Group's active promotion of the development of Ice and Snow Sports in China and the popularization of ice and snow culture construction, and Reignwood Group uses practical actions to help the grand vision of "300 million people on ice and snow". As a national energy drink brand under reignwood Group, Warhorse provides energy blessings for every Chinese to strengthen itself and gather Chinese energy.
At the launching ceremony, Mr. Bu Jian, head of sports marketing of Warhorse Brand, released the rich content of Warhorse Ice and Snow Season. Throughout the ice and snow season, the 19th Warhorse Nanshan Open will change the final to a night show, and integrate the band performance to upgrade the experience of skaters and spectators in an all-round way; Warhorse Mero Park has added special props to allow more players to enjoy skiing fun; the passionate and energetic Warhorse Cup Chinese College Students Ice Hockey League, colorful Winter Olympics viewing activities, and a series of professional ski teaching, experience and diversified events carried out by Warhorse and GISS Love Snow Cooperation in major snow parks across the country. Mr. Rifle said, "Warhorse hopes that whether it is a big god in ice and snow sports, or a zero-based little white who has never stepped on ice and snow, in the 2022 warhorse ice and snow season, you can feel the charm of ice and snow sports and enjoy the beauty of the white world." Whether it is an offline snow field or an online platform, Warhorse will bring you a comprehensive three-dimensional ice and snow experience."
On the day of the launching ceremony, many ski enthusiasts experienced the ski lesson personally taught by the ISA GIS certified instructors, which was also the first lesson after the strategic cooperation between Warhors and GISS love snow. "GISS Love Snow is a global project initiated by the International Snow Federation (FIS) to popularize the development of global ski sports, committed to establishing standard ski training courses and diverse ways of participating in skiing for the masses, and is also the only official and certified training course system of the International Snow Federation (FIS) and the China Snow Association (CSA)." Mr. Cao Lei, General Manager of Shangxue Sports, said: "GISS loves snow and hopes to use this cooperation with warhorses to further popularize ski culture, transmit the spirit of sports, promote the public promotion of ski sports in China, and help the orderly and standardized development of the ski industry."
Veneers, double plates, direction change, blade changing... The two-hour course witnessed the transformation of "ice and snow whites" one after another, which made the experiencers directly addicted. Chen Hainuo, ambassador for the promotion of ice and snow sports for the masses, said: 2022 is the Olympic year, and driving 300 million people to participate in ice and snow sports is not only our country's vision for promoting ice and snow sports, but also the driving force for promoting the development of winter sports, promoting the fitness of the whole people, and improving the physical health level of the entire Chinese nation. I am very happy to be able to ski with many friends, and I hope that more people can participate in ice and snow sports and go to the Winter Olympics together. ”
It is understood that with the official opening of the curtain of the "walking horse blade" war horse ice and snow season, a series of theme events and activities will soon meet with the public. Including the Warhorse Nanshan Open held on January 7-8, the Warhorse GISS Tour, the Warhorse GISS Training Camp and the Warhorse National Collegiate Hockey League. Let us look forward to it together, participate together, take the blade and fight for the whole people!