Mobile phone and computer, printer a touch of connected, lightly call smart speaker, you can control the TV, lights, air conditioning, mobile phone and car touch the car key in seconds... An era of the Internet of Everything is coming. New technologies and products will inevitably give birth to new consumption models, and the product economy is being replaced by the experience economy.
On December 31, Huawei's flagship store entered Qingdao MixC, which is not a simple commodity sales store, but a future-oriented all-scenario intelligent experience space, making the "hardcore" intelligent interconnection technology more temperate. Due to the integration of a large number of Qingdao cultural symbols, it will also become a new landmark in Qingdao.
Smart all-scene experience, open Qingdao "Harbin beer" mode
5G、AIoT...... These hot words of the year all highlight the concept of "wisdom". So, what kind of impact will "wisdom" have on life, office and travel? The answer can be found in the newly opened Huawei flagship store Qingdao MixC store.
Walking into Huawei's flagship store Qingdao MixC store, you can see that the first floor is the theme of smart travel in a large space, and the test ride type AITO Q&I M5 new energy vehicle is full of science and technology, equipped with AITO Hongmeng cockpit, and the mobile phone has become a car key.
After getting on the car, the car machine screen changes into a mobile phone screen in seconds, no music after listening, no finished phone calls can continue, the voice assistant almost does everything, and you can also control the Huawei smart home equipment in the house on the way home.
Although Yu Chengdong, CEO of Huawei Intelligent Vehicle Solution BU, has said that Huawei does not build cars, the new model does break through imagination, in a word, the degree of intelligence, just like "a mobile phone with wheels".
In the smart office area, you can feel the improvement of office efficiency caused by multi-screen collaboration of mobile office. Mobile phone can be connected to the computer with a touch, no need to use the transmission assistant to log in back and forth, in the sports health area, you can experience the smart wearable device, real-time monitoring of heart rate, the new Watch GT3 watch can be worn, instant monitoring of blood pressure, and print out the test report in the store.
On the second floor, in addition to the latest smart products such as mobile phones, tablets, PCs, smart watches, headphones, etc., the most experiential is the smart home area. Here, a real living room and dining room scene is built.
As soon as you enter the door, there is a welcome message from the smart speaker, and in the mobile APP, you can preset the music and light show mode such as home mode, home departure mode, movie viewing mode, dining mode, etc., to feel the linkage effect of smart home.
In this flagship store, we can see the full implementation of Huawei's smart all-scenario strategy, and touch the smart office, smart travel and smart lifestyle that belong to the future.
The smart full scene is more warm and creates a new landmark of the city
After visiting Huawei's flagship store Qingdao MixC store, the author's biggest sigh is that Huawei is using the "experience economy" to transmit the temperature of the wisdom of the all-scenario brand.
First, from the product economy to the experience economy. The book "Experience Economy" written by the co-founder of American Strategic Horizon LLP defines experience as "a company that takes service as the stage, goods as props, and consumers as the center, creating activities that can engage consumers and are worthy of consumer memories."
Huawei's flagship store is no longer a space for selling goods, but a community that provides a smart all-scenario experience. Here there is no depressing sense of being urged to buy goods, there is artistic design, warm service, immersive experience, leaving consumers with deep memories.
Second, let the smart whole scene become more temperate. Sensors, AI technology, multi-screen collaboration... One new technology and new term after another makes consumers feel distressed. In fact, consumers don't need technology, but the experience of the product.
Through the scene design of smart office, smart travel, and smart home, users can feel the changes brought about by technology immersively, which makes the smart whole scene more warm.
For example, when the user says a small art I want to "ha beer", the cheerful music in the living room sounds, and the lights are adjusted to the drinking atmosphere, without too much explanation, the user directly understands what is called the smart home.
Third, create a new landmark of the city. Every city has landmark buildings, and there must be a story behind these buildings. For example, the May Wind in Qingdao commemorates the well-known May Fourth Movement.
Nowadays, many corporate experience stores have become new landmarks, such as IKEA Plaza, MixC, and Apple Experience Stores. This is because they are not just stores, but also a delightful, warm, and very special experiential community.
Huawei's flagship store Qingdao MixC store has added a large number of Qingdao elements, with a "sail off" design, a sense of standing on the yacht deck in front of the floor-to-ceiling window on the second floor, and a party mode of "Ha Beer" in the smart area of the whole house. This also makes it inevitable to become a new landmark in Qingdao.
Similarly, Huawei experience stores in Shenzhen, Shanghai, and Chengdu also incorporate the city's special symbols, allowing Huawei's smart all-scenario strategy to be perfectly integrated with urban culture and experience economy, and to create a new urban living room and cultural landmark with points and faces.
In the era of internet of everything, it leads the consumption revolution
According to IDC statistics, the global IoT industry market size in 2020 is 1.36 trillion US dollars, with a compound growth rate of 17.39% between 2015 and 2020. This means that in the future, any product will be connected with the intelligent interconnection, and it will need to be updated, and it also means that the consumption model will inevitably change fundamentally.
The direction of change is from single product consumption to scene and ecological consumption upgrade, enterprises must sell products to sell smart full-scene experience.
In the past two years, Huawei's flagship stores have continuously landed in Shenzhen, Shanghai, Qingdao, Chengdu and other cities with developed economies, new cultures, and strong demand for smart consumers, which will surely lead the consumption revolution in the era of the Internet of Everything.
You are welcome to leave a message, share, and express your opinion.
Heart of Rock, author and reviewer of "Deciphering Xiaomi" and "Internet Black Hole, Chinese-style Enterprise Expansion Across Borders".