In the "Shanghai Event" brand recognition system just announced, 18 event lists won the first batch of "Shanghai Event" brand recognition, of which 2 events settled in Jiading were on the list.
Category "P": F1 Chinese Grand Prix "D" Category: Shanghai Cup Chess Masters Open
Sports events are one of the important bearing areas for Jiading to build a world-famous sports city, and it is also an important performance of enhancing the soft power of Jiading City.
In 2021, Jiading will "bring in" high-quality events, "hit out" Jiading's popularity, use sports events to expand the city's influence, improve urban attention, help the construction of shanghai's five new cities, and inject strong impetus into the construction of Jiading's modern new city.
The brand identification system of "Shanghai Event" is "1+3".
"1" refers to the creation of a "Shanghai Event" brand, referred to as the "S" brand, which includes two categories: one-time events and perennial events.
"3" refers to the perennial events divided into "P", "H", "D" 3 categories according to the characteristics of the event and the needs of urban development.
"P" events refer to Premium Events
i.e. top tournaments
Shanghai ATP 1000 Masters
Shanghai Marathon
F1 Chinese Grand Prix
World Championships - HSBC Champions
"D" events refer to Development Events
That is, a nurturing event
Buick LPGA Championship
Shanghai Rowing Open
World DanceSport Grand Prix Finals
Shanghai 10km Classic
College 100-Mile Relay
Shanghai Cup Chess Masters Open
China Coordinates Shanghai Urban Orienteering Outdoor Challenge
F1 is fully known as the World Formula One Championship, together with the Olympic Games and the World Cup, known as the world's three major sports events, has a history of more than 70 years. Since settling in Jiading, Shanghai in 2004, it has been held for 16 consecutive years, attracting nearly 2.6 million visitors.
In 2019, China defeated the United Kingdom (the birthplace of F1), Russia and other places to successfully host the 1,000th F1 race, which is of landmark significance. It once again proves the irreplaceable and important position of China and the Chinese market in the F1 world map and the future development of the F1 movement.
The sudden outbreak of the epidemic has made the F1 Chinese Grand Prix unable to be held for two consecutive years, but the "2021 F1 E-sports China Championship Pro League Opening Battle" held in the International Automobile City has ushered in a counterattack, creating a new scene of sports consumption experience and helping Shanghai build itself into an international sports event capital.
"Shanghai Cup" Chess Masters Open
In September 2021, the first "Shanghai Cup" Chess Masters Open Tournament was successfully held in Nanxiang Town and became a hit. Using chess as a medium to promote the exchange of ideas between traditional Chinese national essence and the world's multiculturalism, enhance the soft power of Jiading Nanxiang, a famous historical and cultural town in China, and contribute to Shanghai's construction of a world-famous sports city and a world-class international sports capital.
Nanxiang Town plans to build the "Shanghai Cup" Chess Masters Open into a brand event and benchmark event in the field of chess sports in the country and even the world in the next 3-5 years.
Source: Shanghai Jiading