On December 31, 2021, the special event of the 6th Jilin Snow Expo - "Tmall Ice and Snow Festival" New Year's Eve Feast was opened in The Songhua Lake Resort of Vanke, Jilin City. This year's "Tmall Ice and Snow Festival" is guided by the Department of Culture and Tourism of Jilin Province, and jointly built by Jilin Tourism Holding Group Co., Ltd., Jilin Provincial Cultural Tourism Development Co., Ltd. and Tmall Platform.
Because of the unique ice and snow resources in Jilin Province, the rapid development of the ice and snow industry in the province, occupies an important position in the national ice and snow market, attracting many ski enthusiasts at home and abroad to experience Kyrgyzstan, invited by the Jilin Provincial Department of Culture and Tourism, Jilin Tourism Holding Group Co., Ltd., Jilin Provincial Cultural Tourism Development Co., Ltd. and Tmall platform communication and contact, the Tmall Ice and Snow Festival landed in Jilin, to help the sixth Jilin Ice and Snow Industry Expo, polishing the golden signboard of Jilin ice and snow tourism nationwide.
This "Tmall Ice and Snow Festival" New Year's Eve feast highlights the immersive play experience, including 5 themes, 17 individual activities, in the cross-Chinese New Year's Eve let the majority of snow friends fully experience the fun of dry snow night skating, both full of ritual Sense of the New Year party, but also unbridled snow carnival, in the New Year's Countdown to the top of the snow mountain to make a wish, greeting the first rays of the new year to complete the annual first slide.
This year's "Tmall Ice and Snow Festival" features activities such as the Giant's Opening Show, the 100-person First Skate, the New Year's Punch Card Race, the New Year's Eve Fireworks Party and the New Year's Marathon. Giant's opening show allows young people from the city to become cool masters on the snow, explore the most fashionable tidal energy equipment library in the snow, 100 people skate for the first time to open a new experience of skiing, many people pick up the camera to shoot, record this beautiful moment, and have submitted new year punch card races; the New Year marathon and runners together "happy to run to welcome the new", when the lights are on, the colorful snow car slowly opens, the ski instructor holds a torch in a dragon-shaped phalanx from the snow mountain, lighting up the entire ski track, symbolizing the beautiful beginning of the new year.