Better immersive experience, more advanced productivity tools, folding screens are placed on the high hope of opening up the industrial space, but also represent the important innovation direction and future form of smart phones. However, folding screen mobile phones have been born for three years, but they have not been able to form an effective breakthrough for a long time, and they still exist as niche products, which has to be said to be a pity.
Folding screen in the form and gameplay, if only to become a larger intelligent terminal (tablet), this product idea is doomed to be wrong. It turns out that it is not that consumers do not need folding screens, but that they are not satisfied with the folding screens in the existing market - they are eager for products with maturity, higher availability, unified form and core, and internal and external screens that can meet the needs, rather than products that lose sight of one or the other and compromise in many ways in order to fold.
At the Honor 60 press conference, Zhao Ming, CEO of Honor Terminal Co., Ltd., revealed for the first time that the Honor folding screen will be surpassed. On December 22, honor Magic V was officially announced again, and high maturity was its highlight. At the moment, this product is approaching us!
At the recent "People's Summit Forum", Zhao Ming said that "Honor Magic V will achieve revolutionary innovation breakthroughs in the three dimensions of folding form, performance experience and application scenarios." This will be an uncompromising, comprehensive user experience in the industry, and truly 'one in place' folding screen flagship. “
Zhao Ming, CEO of Honor Terminal Co., Ltd
Folding screen market ice and fire double day, consumers call for more practical products
Let's start with a true story. Ive is a digital enthusiast, last year, he spent more than 10,000 yuan to buy a folding screen product. However, he was a little disappointed, leaving aside the unsatisfactory experience and productivity of the product, less than a month after using it, he could see obvious creases, and later the screen went to dust. In Ive's view, there is still a problem with the hinge technology of this product, which is a manifestation of immaturity that he cannot accept. And Ivey's feelings about folding screen products are almost common pain points in the industry.
At present, if you want to use one word to summarize the situation of the folding screen, it is "ice and fire double heaven".
"Fire" refers to the enthusiasm of major mobile phone manufacturers on this track, and they have poured into the field of folding screens in an attempt to find a new upward channel. So far, a number of mobile phone manufacturers have released folding screen products, Samsung, Huawei has launched a number of folding screen products, and continue to explore. "Ice" refers to the lack of enthusiasm of consumers for folding screen products, and even a little "indifferent", which cannot arouse more people's desire to buy.
According to a report released by market research institute Sainuo, in 2020, the global shipment of folding screen mobile phones was 2.9 million. Although shipments are growing, this is achieved on a lower base - in 2019, the global folding screen shipments were about 500,000 units, which is a huge gap with market expectations.
In the past three years, the folding screen has not detonated the market, the main reason is that the pain points and groove points on its body have not been able to be solved well, such as gap problems, bulky fuselage, insufficient battery life, poor interactive experience, etc. Some products only stay in the form of folding, and there are compromises in performance, image and other aspects, such products are not what consumers want.
Perhaps, some manufacturers card folding screens are designed to create sound volume by occupying positions in advance, but the destructiveness is also obvious - if the product cannot be improved for a long time, the consumer's interest will be consumed a little. Facts have also proved that consumers have not developed a strong interest in impractical folding screens. In order to detonate the folding screen market, it also needs more practical and more advanced products, which may be the reason for the birth of the Honor Magic V, and the value it will bring.
Honor Magic V
Fully considering the pain points of the industry, the Honor Magic V card slot is "one in place"
Honor Magic V will meet consumers in the near future. Judging from some information exposed by the official announcement of Honor Magic V and the peripheral forum, the first folding screen of Honor adopts the mainstream scheme of left and right folding, providing a larger operable area, bringing a broader vision, and better meeting the needs of users' business and entertainment.
In terms of hinge, the Honor folding screen has a breakthrough innovation, which is like a water droplet after folding, and the screen will be flatter after opening. As can be seen from the official video, magic V will get a piece of ordinary external vice screen after folding, which is used for information display and daily operation, and the design is more humane. Moreover, in the case of complex structure, it takes into account the fashion "light and thin".
This folding screen pours out glory's painstaking efforts and reflects glory's technical ability. Zhao Ming said when forwarding the "Glory Mobile Phone" that Honor MagicV injected the innovative concept of the R&D team and carried Honor's deep thinking on folding screens. Based on consumer pain points, it has brought a folding screen solution with honor technology, from structural design to practicality, it has achieved a complete balance, and truly realized the "one in place" of user experience.
From the perspective of the dynamics released by many executives of Honor, the Honor folding screen brings additional surprises in multiple dimensions, which is the flagship of the folding screen that is "in place", which will open up a new world for users.
Fang Fei, president of the product line of Honor Terminal Co., Ltd., revealed that Honor MagicV took the lead in carrying a new generation of Snapdragon chips, and with Honor's deep underlying optimization capabilities, it can fully release the potential of chips and bring users a better product experience. The honor folding screen stands at a higher starting point, through the flagship chip and unique underlying technical capabilities, to achieve strong performance "one in place"!
Honor MagicV is the first to carry a new generation of Snapdragon chips
Xiong Junmin, vice president of the product line of Honor Terminal Co., Ltd., revealed that in order to create a seamless folding and thin and light feel, Honor MagicV uses the original hinge technology to make the folding screen experience more perfect, and at the same time, it will also bring surprises in performance and interactive experience!
Honor MagicV uses original hinge technology
Jiang Hairong, CMO of Honor Terminal Co., Ltd. China, elaborated on the Glory folding screen from the perspective of productivity. With the ability of multi-task interaction intelligence, the mobile experience on pads, PCs, and rigid boards can be satisfied on the honor folding screen, bringing double productivity efficiency. In his view, the folding screen has gone through the "concept gimmick" stage, the next step will be the functional competition, glory MagicV can achieve intelligent interaction, efficient office "one in place"!
So, why does honor Magic V have a card slot in the dimension of "one in place"?
The author believes that from the perspective of the whole industry, mobile phone innovation has encountered bottlenecks, even if there are some innovations, it is also a toothpaste-like innovation, which is difficult to make consumers wave. In the past, folding screens, in order to get a larger screen, often made concessions in many aspects, and even sacrificed part of the user experience. The folding screen that falls second is an impractical folding screen, which is contrary to the user's pursuit of the product.
The honor folding screen is "in place", which means that it fully considers the pain points of the industry and users, keeps the difficulties to itself, and brings more perfect products to users. Its first folding screen is a work of "integration", which better meets the needs of consumers by overcoming difficulties and one-time, and truly allows user needs to achieve "one in place". This is also the second practice of Honor two-wheel drive extreme productism.
An excellent folding screen must not only have a good-looking leather bag, but also have an interesting soul. Breakthroughs in physical size also require interactive experiences to present value. Honor Magic V is not folded for folding, but an uncompromising, "one in place" folding screen flagship - to achieve the internal and external screen form in place, flagship performance in place, interactive experience in place.
Confidence comes from strength, which is expected to awaken the trillion-level folding market
Folding screen products, hinge technology is the most core, but also the place with the greatest difficulty coefficient. We know that the screen is the most vulnerable part, the mobile phone in the folding, in addition to the screen itself is facing the test, it also involves the coordination of countless components, to experience frequent pulling and bending, there is no good hinge design, there will be common creases, affecting the durability and service life of the screen, and even the screen bulge, damage and so on.
In the past few years, some mobile phone manufacturers have carried out years of research around the hinge problem and have made certain progress, but there are still more obvious flaws in the product, which cannot be seamless. For example, because the hinge design is not scientific, some folding screen products will have obvious gaps, resulting in dust and water entering the inside of the fuselage, and consumers cannot tolerate these flaws.
Honor never easily enters a certain field, from some of the information currently exposed on the Internet, its first folding screen has made a key breakthrough in hinge technology, has self-developed hinge patent technology, and overcome some long-standing pain points in the industry. Behind its ability to "put one in place" is the technical strength and its own confidence.
Honor attaches great importance to technology research and development, and has built up a leading technical capability at any cost in investment. The glory after independence shoulders the heavy responsibility of domestic mobile phones to break through the high-end market. Therefore, consumers have more expectations for the Honor Magic V.
In the past, the folding screen took some detours, and so far there are manufacturers who have not fully figured out why users need a folding screen, is it to catch up with the fashion? Is it to get a bigger screen? If it's the latter, it's enough to buy a tablet.
Based on the information disclosed at present, the author speculates that the honor folding screen fully takes into account the pain points of the industry and will show better integrity in many aspects such as hinge technology, large and small screen conversion, app experience, flagship performance, productivity, etc., and bring users a unique experience. From the perspective of practical productivity and interactive experience, Magic V will have significant improvements, perhaps breaking the embarrassment of some folding screens in the past.
For example, in the past, when we traveled or traveled, we usually had to carry laptops, tablets and other equipment to cope with the needs of work, study, or entertainment, but this would increase a lot of trouble, and even affect the mood. Therefore, travel and business trips that can be walked away seem beautiful, but not many people can do it. Leading a phone call can make people busy and worried.
With honor magic V, the problem seems to be solved - no longer need multiple devices (mobile phones, PCs, tablets, etc.) to be installed in battle, the "three-in-one" feature, will allow users to be relieved from the multi-device complex, inefficient troubles, a glory folding screen is enough, truly achieve "one in place". This is also the ideal folding screen form in the minds of consumers, which will bring about a big leap in practical productivity.
These changes that have occurred on the Honor Magic V have given us a relatively optimistic prejudgment of the folding screen. In the past, although the folding screen has encountered some twists and turns, it represents that the future innovation trend will not change, and its broad prospects are beyond doubt. Market research institute Strategy Analytics believes that with the increasing maturity of folding screen technology, more suppliers and terminal manufacturers have entered the market, and the overall market is optimistic. A number of research institutions expect that by 2022, the global shipments of folding screen mobile phones will usher in scale growth, which is expected to be close to 20 million.
Honor's entry into the folding screen field means that this market has ushered in a new inflection point. Its emergence may be a dividing line - a folding screen with better practicality will meet the expectations of more consumers, and it is also expected to inject new catalysts into the industry and detonate the trillion-level folding market. Text/Xu Shangfeng