Suddenly, Yan returned for forty years, and the "Xinmin Evening News" that kept pace with the times showed a new style.
On the fortieth anniversary of the resumption of the Xinmin Evening News, I, a veteran reader, extend my heartfelt congratulations to it.
It was in the early 1990s, when a fellow teacher asked me, "Guess how many subscribers xinmin evening news there are?" I casually said to Dori, "Hundreds of thousands of households!" "Non also! One million and eight hundred thousand households, this is the people themselves pay for ah, ah, not simple. "I was first surprised, and then I thought that this newspaper that flew into the homes of ordinary people must have done a relatively in-depth study of the readers' targets for ordinary people, and the readers had to respond to what they thought and wanted, and there were many common languages, and reading and communication became necessary."
It is not easy for the evening newspaper to be tasteful. It not only needs to be newsworthy, but also involves all aspects of heaven and earth, society and family, and in the face of multi-type and multi-level readers, how to grasp the cultural orientation and keep up with the pursuit of the times is quite laborious. "Xinmin Evening News" has produced many capable people, and many columns closely follow the pulse of the times, and they have a board and an eye, which has won the recognition and joy of readers. After a little recollection, I think some of the characteristics are very reasonable.
Teacher Yu Yi's manuscript
One is "early". News, news, is about reacting quickly. Nowadays, mobile phone information is speeding up, and the news has long known without effort. Thirty or forty years ago, the news of the day, the newspaper of the day can see, but the evening newspaper is the only one. In particular, the international and domestic news in the morning, which can be read on the day, is a happy thing to understand the world and the times. Even now, a variety of media disseminate information, but people with a bit of culture often have such a habit, seeing the words printed on paper, not only letter, but also have peace of mind happiness. The second is "all". Based in Shanghai, facing the whole country, looking at the world, the amount of information is large. From international and domestic major events, to community family trivia, serious, ridiculed; praise, criticism, all kinds of characteristics. Entertainment and sports are not only loved by young people, but also the carefulness of elderly movie fans, theater fans, fans, and sports competition fans reading reports is not inferior. As for reminiscing about the old essays, they are loved by elderly readers. Through the tunnel of time, and then cross the journey of life, there are remembrances, there are awakenings, there are joys, there are sorrows, and all kinds of tastes are in the heart. The third is "affection." Those who touch the heart, do not have feelings. The evening newspaper publishes short poems every day, and in the "Luminous Cup" column alone, the objects of writing are very extensive. People, things, scenes, and things are painted with sounds and colors, not vain and beautiful, not hidden evil, "emotions are in the middle and form is in words". When materialism erodes people's souls, some people's emotions degenerate, and they even do not know what family affection, friendship, nostalgia, and pure child love are. Reading even the most ordinary people and things in the city is also emotionally focused on it, making people unforgettable. The fourth is "thinking." The evening newspaper rarely makes big talks and gives people systematic thinking. But "the way of liwen, only words and righteousness", even poems the size of dried tofu, often give people inspiration. Today, it is not a lack of thought, but too much shallowness, pretense, and hypocrisy, rooted in the fertile soil of life experience, and it is particularly valuable to have unique insights and unique ideas that are really sincere. The river never sleeps, it never stops rushing to the sea. I hope that the evening newspaper will carry forward this spirit of endless flow and create new achievements in the journey of the new era. (Yu Yi)