According to the sales data released by the Association of Automobile Manufacturers, from January to November this year, in the new energy model segment, the first place was Wuling Hongguang MINIEV, with cumulative sales of 344,890 vehicles. It can be seen that in the new energy vehicle segment, this kind of pure electric car with a cute shape and close price is very popular with consumers. Before that, Hongguang MINIEV can be said to have no direct opponent, and now, Hongguang MINIEV's strongest opponent has come, it is Chery New Energy's ice cream, the price range is 29,900 to 43,900.
Positioning is highly consistent with Macro light MINIEV
It is not difficult to see from the name that the positioning of ice cream is very clear, that is, to take the young route, which is consistent with the tonality of Hongguang MINIEV, the shape is cute and cute, and it is exquisite and small. From the appearance point of view, the overall shape of ice cream and Hongguang MINIEV is also similar, more than square, and with some roundness, especially the headlamp design, very cute, is the "finishing touch".
In terms of body size, the length, width and height of ice cream are 2980/1496/1637mm, and the wheelbase is 1960mm. Compared to the Hongguang MINIEV, the length and wheelbase of the ice cream are longer. But when it comes to vision, it is not obvious. It is worth mentioning that as a pure electric car, the wheel size of the ice cream is 12 inches, which is the same as the Hongguang MINIEV.
The interior part, for a 3-door 4-seat positioning car, the cabin space must be small, so how to be large in design is very important. Therefore, the interior design of ice cream is mainly simple and fashionable, and the only screen on the center console is the instrument screen. In the center console part, in addition to the three knobs and several buttons, the rest of the physical keys that can be "omitted" are omitted.
The interior's contrasting design is a highlight
It is worth mentioning that in order to reflect fashion, the interior color of the ice cream has added contrast, which is very similar to the macaron series of Hongguang MINIEV. In terms of configuration, we take the top model as an example, which is equipped with the main driver's seat airbag, rear reversing radar, reversing image, uphill assist, multi-function steering wheel, fabric seat, Bluetooth telephone, manual air conditioning and other basic configurations.
Up to 170km pure electric endurance
Finally, the power part that everyone cares about, the ice cream is equipped with a drive motor model TZ160XFDM13A, with a maximum power of 27 hp (20 kW) and a peak torque of 85 Nm. The battery packs are equipped with lithium iron phosphate battery packs, of which pudding and cones have a battery capacity of 9.6 kWh and NEDC cruising range of 120 km. The sundae (top)'s battery capacity is 13.9kWh and the NEDC has a range of 170km. Compared with Hongguang MINIEV, it is the same, and for urban commuting, such endurance is also enough.
Ah Chuan commented on the car
The success of Hongguang MINIEV seems to tell everyone that the market for pure electric cars is very large (the cake is very large). Therefore, the arrival of ice cream is obviously aimed at this piece of "cake". Moreover, it can also be clearly seen from the model that ice cream is more than the Hongguang MINIEV, from pricing to design to battery life, etc., it can be said that both cars are very close. For consumers, there is now another choice in the pure electric car market within 50,000. To say that the comparison, at least in terms of price (top match), ice cream is 4700 yuan cheaper than Hongguang MINIEV, is this considered an advantage in terms of cost performance?