The Beijing Municipal Bureau of Cultural Heritage and Tencent recently jointly launched the "Digital Axis" project, which aims to help Beijing's central axis apply for heritage.
The scene of the launching ceremony of the "Digital Axis" project.
According to reports, Beijing's "digital axis" project includes the creation of an online digital museum, an offline digital immersion exhibition, the launch of music, film, television, games and other products that carry the cultural connotation and era value of the Central Axis of Beijing, and the release of the Sustainable Development Index of the Cultural Heritage of the Central Axis of Beijing. The project will use big data, cloud computing, blockchain and other technologies to dig deep into the historical and cultural connotation of Beijing's central axis, introduce traditional Chinese philosophical ideas, ritual culture, and yingcheng concepts to the world system, and promote the digital protection and inheritance of cultural heritage.
"Beijing central axis, apply for heritage with me" online interactive experience.
Chen Mingjie, director of the Beijing Municipal Bureau of Cultural Relics, said that it is expected to promote the protection, inheritance and utilization of Beijing's central axis with the help of digital technology, strengthen the construction of digital exhibitions, better display the historical value, cultural value, aesthetic value, scientific and technological value and era value of Beijing's central axis, and tell the story of Beijing's central axis.
Chen Juhong, vice president of Tencent and head of the Sustainable Social Value Business Unit, said that she hopes that the "Digital Axis" project will enable the history and culture of the Central Axis to better "reach" the public and spread to the rest of the world, so as to achieve the sustainable development of the cultural heritage of the Central Axis.
Reporter: Luo Xin
Editors: Jie Wenjin, Chen Dongshu
Photo courtesy of the Beijing Central Axis Heritage Application and Protection Office