Rice noodle friends:
With a few hours to go, 2021 is just around the corner and we're about to usher in a whole new year.
I don't know if you are on your way home at this moment, or if you are ready to start a cross-Chinese New Year's Eve party, or if you are still sticking to your job; I don't know whether your life is full, smooth, happy, and whether you have achieved your wish in this year. At this moment, we must send you New Year's wishes in advance and wish you a better coming year.
In the past year, we have all deeply felt the changes of the times and the power to forge ahead. Maybe we have all encountered unexpected ups and downs, and there have been losses that have backfired, but we all have the same cheers and efforts to change.
Two days ago, after the release of the Xiaomi Mi 12 series, "change" is the word that everyone mentions the most. Indeed, compared to the previous Xiaomi digital series, the Xiaomi Mi 12 series is very different. Not only is there a large and a small "double size, double flagship" for the first time, but also in the appearance, feel, screen, photography, charging and many other experiences, have shown a completely different temperament. In this generation, from product definition to delivery, we strictly control the experience, all delivery should be only for the final experience, and sufficient efforts have been made where the parameters cannot be seen.
From high-end to high-end, from parameters to experience, this is the firm transformation of the Xiaomi mobile phone brand. This is the exploration and accumulation of the high-end road from Xiaomi in the past two years, from the repeated and deliberate thinking and choice of the Xiaomi team, and from the expectation of rice noodles. This is a new growth pace for Xiaomi, and a key change for Xiaomi to move towards its original intention and origin.
Growth, change, no matter in that era, is a force to motivate people to forge ahead. I believe that you, who have always been with us, are the same. Every era has an era of anxiety and uneasiness, and there is also an era of expectations and hopes. Go with the flow, the trend is artificial. To explore, to experience, to regret, to change. Along the way, we will always be by your side and cheering you on!
Wishing the new year, you will feel more happiness and warmth.
In the new year, more with your family, in the spring light, take more records of happy moments, in the new year, more with partners, wind and rain, hand in hand, in the new year, set a beautiful little goal for yourself, to achieve, to achieve, all the beautiful vision, we will be by your side.
The charm of life is that all successes and failures are always poetic. The courage to live lies in the fact that after going through the wind and rain, seeing through the world, and still loving in my heart.
On the occasion of this new year, I would like to offer you the most heartfelt wishes, may your future be as you look forward to, and may we always maintain our love and go to the mountains and seas together.
Lei Jun
12/31/2021