With the rise of the Internet, social and economic development has entered the "highway", and various Internet-related public welfare days, public welfare festivals, and public welfare weeks have also appeared. Based on this, public welfare is increasingly valued by Internet companies.
For example, Simbasin Youzhi, who deeply cultivated the field of live e-commerce and founded the Xinxuan Group, once said that public welfare is what he must do and is a way for him to give back to the society. In simbassin's view, the establishment of Simpson Group, in addition to its own efforts, also benefited from the development of the Internet, but also benefited from the trust of Xinxuan users. Therefore, Simbasin has the ambition to use practical actions to give back to the society and give back to those who need help.
It is understood that Simbasin has the ambition not only to implant public welfare into the brand concept of Xinxuan, but also to make outstanding contributions in the aspects of education assistance, national tour to help farmers live, and anti-epidemic disaster relief. For its outstanding contributions, Simbasin Youzhi's Xinxuan Group also ranked in the commendation list of the 11th China Charity Awards in 2020 released by the Ministry of Civil Affairs and won the Donation Enterprise Award.
In addition to the anchor, there are 90,000 farmers picking up their mobile phones in the fields to do live broadcasts. After graduating from university, Taobao anchor "Little Eye Brother" came from Zhejiang to Urumqi, Xinjiang to do live streaming. During the live broadcast, he squeezed 800 kilograms of walnuts with his bare hands a year to promote Xinjiang agricultural products to all parts of the country, helping local farmers sell agricultural products with sales of 5 million yuan a year.
"Xinjiang has its own specialty products, but it is not easy for farmers to let agricultural products go out." After the 2019 village broadcast plan, I feel that this is an opportunity to realize my dreams and help others. ”
The difficulty in rural revitalization lies in the upgrading of the industrial chain. Xinxuan directly promotes the upgrading of the rural basic industry chain and the rise of the brand through the C2M supply chain model of the direct origin to the users in the live broadcast room. On July 5th, invited by the Heilongjiang Provincial Committee of the Communist Youth League and the Organization Department of the Provincial Party Committee, the Provincial Radio and Television Station, the Provincial Department of Agriculture and Rural Affairs and other departments to jointly organize the "'Qing' GO Summer , Xiaokang Longjiang" activity, Xin Xuan founder Xin Youzhi and 37 mayors and county governors brought goods to Heilongjiang with a turnover of 165 million yuan.
According to Simbasin Youzhi, this live broadcast xinxuan has been prepared for four months, and has undergone many selections and upgrading of the industrial chain such as packaging. For example, during this period, he was not satisfied with the bread from a traditional factory, believing that the original transparent plastic bag packaging was "not the appearance of the commodity". Xin Xuan suggested that the production factory switch to kraft paper bag packaging, this small move, so that the traditional rib cake looks younger, fashionable, adapt to e-commerce sales, but also safer and healthier, enhance the user's sense of experience after the express delivery of the goods.
A detailed list of Simbasin's many philanthropic acts of goodwill is particularly moving. For example, it donated love school buildings to Guangxi Longlin Autonomous County and Zhaojue County, donated funds and materials to the families of fire-fighting heroes who died in the forest fire in Xichang, Sichuan, donated materials to Huangshi Street School to help the school resume, and donated 150 million yuan of funds and materials to Wuhan to fight the epidemic.
In addition, in order to help more people in need, simbasin aspiring team also officially upgraded the xinxuan public welfare action in October 2020, and the upgraded public welfare plan covers many aspects such as education assistance, agricultural assistance, disaster relief, and cultural public welfare. Simbasin is ambitious and is also effectively implementing the public welfare plan of Simxuan Group. In July this year, when there was a continuous heavy precipitation in Henan and some areas caused floods, Simbasin was determined to learn about the specific donations from the local government at the first time and donated 26 million yuan of funds and materials to the local government.
In short, whether before or after the upgrade, Simbasin has always regarded public welfare as an important thing. In this respect alone, Simbasin aspires to be a model of young entrepreneurs.