The main lecturer of "Tiantuan" online science popularization takes you into the world of "intangible cultural heritage"

Ladies and gentlemen

I've fulfilled my original agreement!

In order to let everyone get the concept of intangible cultural heritage, feel the charm of intangible cultural heritage,

In-depth and accurate understanding of intangible cultural heritage,

And invest in the cause of intangible cultural and creative design,

We have specially opened an online science popularization channel!

Part 1

Professor Chen Rihong

Professor of Hubei Academy of Fine Arts

Executive Deputy Director of handicraft culture research center of Hubei Provincial Key Research Base of Humanities and Social Sciences

Speech Topic: Inheritance and Development of Jingchu Handicrafts in the Context of Traditional Craft Revitalization

Click to watch the video below

Click to watch the video above,

Professor Chen Rihong told everyone,

About the inheritance and development of intangible cultural heritage traditional handicrafts,

And from the history, kind, production process, artistic characteristics, etc.,

Detailed interpretation of 20 Hubei intangible cultural heritage projects.

ps: 20 Hubei Intangible Cultural Heritage Projects are the design objects of the "Hubei Intangible Cultural and Creative Design Competition"

In the speech,

Professor Chen also cuts from modern aesthetic and practical values,

From the aspects of usability, portability and retention of intangible cultural heritage products,

New discussions on the design and development of intangible cultural heritage products.

Encourage everyone to use new thinking and new methods to make intangible cultural heritage come alive,

Let the intangible cultural heritage be more than just protected,

It's really connected to our lives.

Rejuvenate and rejuvenate!

Part 2

Chen Jing, President

(Former) Executive Vice President of Wuhan Intangible Cultural Heritage Company

Vice President of Hubei Cultural Heritage Research and Protection Society

Speech Topic: Intangible Cultural Heritage Product Development and Market Innovation

Read the main content below

▲President Chen Jing's lecture hall

The mission of a product design developer

Through our design and development, it brings more economic and social value to China's non-hereditary inheritors and realizes the ecological and benign development of the industry.

The first step of a cultural power is to establish an effective connection between craftsmen and the market and modern life.

The current situation of the industrialization of China's intangible cultural heritage

Sustainable development of intangible cultural heritage in the contradiction between inheritance and development

The market-oriented development of the national intangible cultural heritage industry region is unbalanced

There are barriers to the development of intangible cultural heritage products

There are eight bottlenecks in the marketization of China's intangible cultural heritage products

Poor accessibility

Limiting factors such as the age of the inheritors, knowledge structure, and concepts

Inheritor faults

Contradiction between product supply and demand (design, price, etc.)

Lack of sales channels

Marketing means and communication (low consumer awareness, poor replaceability)

There is no uniform industry standard

Mass production cannot be made by hand, and the existing production scale is very limited

summary

In the new era, intangible cultural heritage handicrafts are setting off a national tide, grasping the main line of the times, and looking for cultural tipping points in national macro policies, which is always the highest point of strategy implementation.

Designers need to fully grasp the five elements of product development, namely market, culture, practicality, portability, cost input, and at the same time refer to the existing living inheritance system of the intangible cultural heritage project, market development, etc., to develop a series of products with strong sense of experience and high emotional connection for target customers.

Identify the target market customers to dig deep into the cultural integration of the intangible cultural heritage project itself, create product functional value, and adopt cross-border integration and other methods to finally realize the intangible cultural heritage handicraft brand system.

Friends who are ready to participate in the "Hubei Intangible Cultural and Creative Design Competition",

Watched this video lecture + graphic science,

Are the little light bulbs on your little brain melon lit up!

If you are not satisfied,