From now on, the Shanghai Municipal Economic Informatization Work Party Committee, the Shanghai Municipal Commission of Economic Informatization and the People's Online Hai Channel will cooperate to focus on the digital transformation of Shanghai's economy, launch a series of new concepts, new technologies and typical examples of new models with benchmarking and demonstration effects, create a Shanghai practice of urban digital transformation, open up a new track to enhance Shanghai's urban soft power, and run out of the acceleration of Shanghai's high-quality industrial and informatization development.
Walking into teamLab, the interweaving of light and shadow in the confined space is as if a visual show is being performed with lighting technology. The ubiquitous interaction between people and the environment, people and people, makes the atmosphere very lively and interesting. This is China's first permanent teamLab pavilion, 6600 square meters of space, exhibiting about 50 works of art, spring, summer, autumn and winter, clouds rise and fall, flowers blossom and thank you, with the alternating seasons, all the elements of nature are linked here.
"You don't have to think logically to understand art." Wang Dongjie, deputy general manager of Shanghai Dadi Chengtai Culture and Technology Co., Ltd., said openly and honestly that on the contrary, art must be perceived, and teamLab, a digital art form, aims to dissolve the distance between works and audiences. In the project, visitors also become part of the artwork. Here, touching and taking pictures is clearly encouraged and welcomed.
"No maps, no guides. Everyone will find their own world when they walk in. Wang Dongjie said that just like there are a thousand Hamlets in the eyes of a thousand people, teamLab brings different experiences to everyone. New media art is popular with the public for its combination of modern technology, and is becoming more and more common in life application scenarios, but it is still in the early stage of art exhibition presentation in China, teamLab as one of them, how is the commercialization of its digital art built in Shanghai?
Combined with modern technology to deliver an interactive experience
Shanghai TeamLab Wujie Art Museum contains 5 major sections of art content, 18 large art spaces, more than 50 works, of which the "no boundary" section, between works and groups, between the audience and the works there is no boundary, but can influence each other, interaction. The rich, random, ever-changing and fleeting effects of these interactions are enough to provide visitors with an unforgettable experience.
Let the artwork get rid of the restrictions of the exhibition hall space, communicate with other works, influence each other, break the boundaries between works and works and integrate with each other. This is also the most important feature of the unbounded exhibition, the works of art are intertwined and superimposed, and many times they cannot distinguish each other.
The audience it attracts is appreciated by all ages, elegant and customary, and there is no age gap. It is understood that teamLab has attracted nearly 1 million tourists to punch in, which is not limited to young people and parent-child families.
Explore crossovers and wander through the digital art galleries
Digital art and symphony fusion, last November, teamLab Boundless Shanghai and Shanghai Symphony Orchestra for the first time, launched the "Heartbeat: Boundless · Shanghai Symphony" Anniversary Concert.
With more than a thousand spectators present, seven performers stepped off the stage and immersed themselves in the five art spaces of the TeamLab Unbounded Art Museum, allowing the classic voices of Bach, Mozart, Saint-Saôme, Debussy and many other composers
Flowing through the exhibition halls. Audiences can enter the performance area to see the performance of the performers up close, and feel the new experience of combining the charm of music flowing out of the music and digital art.
It is understood that the series of concerts cooperated by the Shanghai Symphony Orchestra and TeamLab in 2021 will break through the form of conventional concerts, with "Follow The Roll" as the annual theme of the cross-border cooperation series of concerts between the two sides, and at the same time, in the four seasons of spring, summer, autumn and winter, they will be planned according to different "sub-themes". Each concert is interconnected but independent, and the performers and musicians will lead the audience to "follow the music" in the art works of the museum, and the audience can enjoy the live performances of the world's top performers and musicians at close range, and at the same time deeply explore and understand the borderless art concept of "wandering, exploring and discovering" in Shanghai TeamLab Boundless Art Museum.
At the same time, teamLab also cooperates with educational institutions to create a one-stop service for parent-child experiences. How do you send your hand-drawn little fish into the sea? Red squid, angry turtle... Any "unrealistic" idea, here, is the right answer, and your creation will be a unique sight in the eyes of others. It's not just an educational project, it's also a collaboratively created experimental field.
From digital art to consumption upgrades
Culture and consumption are the relationship between water and milk, symbiosis and coexistence. Nowadays, culture has become an important scene for the landing of digital technology. The diversification of consumption scenarios, the iteration of crowds, and the new changes in other human goods yards have accelerated the trend of cultural and consumption integration.
TeamLab's attendance reached 1 million times, "both applauded and seated." TeamLab's work is not simply the pursuit of cool and interactive, almost every project, has its own spiritual core. Find your own spiritual world while watching the exhibition. "Many of the themes of teamLab are related to the natural world and the city where we live, calling on visitors to love the world, the concept is very positive, this is its social benefit, the public, especially young people must like." The new generation of consumers is also different. Gen Z grew up in a rich environment with a global pattern and a high level of aesthetics. Wang Dongjie said, "TeamLab's exhibition in Shanghai has been well received, which has both social benefits and economic benefits. ”。
Source: People's Daily - Shanghai Channel