Interested e-commerce to create a New Year atmosphere, "Douyin Good Things New Year Goods Festival" brings the taste of hometown New Year

On January 1, 2022, Douyin E-commerce launched the "Douyin Good Things New Year Goods Festival" activity, bringing together 10,000 hometown goods, national tide products, and intangible cultural heritage, and launched interactive games with a New Year's flavor atmosphere such as "hometown people bring hometown goods" and "fried firecrackers", so that consumers can buy New Year goods and taste hometown flavors without leaving home.

The event lasts for 16 days and ends on the 16th. Focusing on the theme of "BuyIng New Year Goods in Advance and Letting Love Go Home First", the New Year Goods Festival invested hundreds of millions of traffic subsidies and prepared multiple red envelope benefits, creating a variety of participation methods for brands, merchants and consumers, and boosting more high-quality goods into thousands of households.

Interested e-commerce to build a variety of scenes to create a New Year's holiday atmosphere

Running New Year goods not only meets consumer demand, but also a lively and festive New Year ceremony. Douyin e-commerce gives full play to the advantages of interest in e-commerce, creating sections such as "Top 100 Brands", "Hometown New Year Goods", "Ace Live Broadcast Room", "Good Things Live Broadcast Room" and "Qualifying Competition", and cooperating with short videos to "plant grass" and topic challenges to create a New Year festive atmosphere and promote the interaction between merchants and consumers. Consumers can choose good things according to their interests in participating in the lively online market.

In order to enrich the consumer shopping experience, Douyin e-commerce launched a "fried firecracker" interactive game with rich flavor, consumers can collect "firecrackers to open cash" cards by watching short videos or live broadcasts, shopping at the venue, interacting with friends, and collecting cards can divide 1 billion cash or coupons for specific stores.

In addition, Douyin e-commerce launched the "New Year gift" function, consumers in the live broadcast room to buy the New Year gift box, through the order completion page into the "send greeting card", for family, friends to send a New Year gift with a greeting card. Not only that, Douyin e-commerce has prepared a variety of red envelope benefits and preferential measures such as "fission red envelopes" and "New Year goods saving wallets" to make consumers shop more worry-free and save money.

Hometown people bring hometown goods, characteristic New Year goods to the whole country

It is called the New Year with the taste of hometown. During the New Year Festival, Douyin E-commerce will take "Hometown New Year Goods" as a key section, and work with local business and agricultural departments to create a special "Hometown New Year Goods Festival" special session, inviting e-commerce experts from different regions to promote hometown goods on behalf of their hometowns, evoke consumers' hometown memories, and find childhood tastes.

In the "Hometown New Year Festival" special session, the characteristic New Year goods from all over the world will be displayed in front of consumers through live broadcasts, short videos, interactive props and other forms. A bowl of hot dry noodles with fragrant sesame sauce is the hometown flavor of Wuhan people, the hot skewer hot pot floats with the homesickness of Sichuan people, the sour and spicy and refreshing snail powder makes Guangxi people return to their hometown in an instant, through the excavation of douyin e-commerce merchants and talents, the story behind the local goods is slowly presented, so that more people can truly feel the atmosphere of the hometown.

The "Hometown New Year Festival" will cover Beijing, Shanghai, Zhejiang, Shandong, Jiangsu, Fujian, Yunnan and other places. During the event, regional goodies such as fried sauce noodles in Beijing, pear paste candy in Shanghai, beef balls in Guangdong, raisins in Xinjiang, roast leg of lamb in Inner Mongolia, and Xuanwei ham in Yunnan will go to the whole country.

At present, the event has launched an interactive topic of #Hometown New Year Goods Ceiling on douyin station, allowing consumers to share more hometown stories while purchasing New Year goods.

Create national tide theme activities and record the characteristic culture of the city

The custom of wearing new clothes for the New Year has a long history, and the Douyin e-commerce apparel industry has created a special activity of "if the city has Hualiu wear" during the New Year Festival, excavating the hometown trend with regional characteristics and launching characteristic national tide good things.

During the New Year Festival, consumers, brands, and merchants can participate in the topic activity of #If the city has Hualiu dressing anytime and anywhere, display the trendy clothing with regional characteristics with the lens, and record the original hometown trend and hometown new year culture. Beijing's hutongs, Shanghai's alleys, Suzhou's alleys, and the staggered late-night canteens, fragrant cafes, fruits and vegetables in the fields and mountains... With a vibrant and diverse life scene, it shows a unique hometown picture.

Not only that, the domestic clothing brand "Life Left" joined hands with Wu Yuanxin, a national non-hereditary heir, to bring consumers blue printed clothing containing intangible cultural heritage skills. Domestic brands such as Anta, Hongxing Erke, and Psalms will also launch national tide element products to add a touch of trend to the New Year.

Non-hereditary heirs live broadcast, traditional handicrafts add flavor to the year

Every New Year, the intangible cultural heritage handicrafts that embody traditional culture bring a lot of New Year's flavor to people. In order to let more people buy good goods and have a good year, Douyin E-commerce launched the "Ingenious New Year Goods" special area, specially inviting more than ten non-genetic inheritors and craftsmen such as Sun Yaqing, Li Tinghuai, Zhu Liqun, Fan Yuming, Chen Qiaosheng, etc., to share traditional skills and cultural stories through live broadcasting, bringing traditional handmade products to consumers.

Sandalwood fans, Jiangnan embroidery, Suzhou sarees, Ru porcelain, silk products, leather carving bags, Wang Xingji fans, copper stoves and other intangible cultural heritage items will be successively launched in the special area. In the special area, consumers can feel at close range how the intangible cultural heritage masters weave the silk of "winning the magic of Danqing and the length of the han ink", and can also see the production process of the "Xianghe Rao Shop" intangible cultural heritage pastry, and the ingenuity behind the azure Ru porcelain.

It is worth mentioning that around the Spring Festival of the Year of the Tiger, the Beijing Winter Olympics were held. In the atmosphere of the Winter Olympic Games, ice and snow sports related products will also participate in this event, enriching people's winter travel choices and satisfying consumers' enthusiasm for ice and snow sports.

It is reported that during the New Year Festival, Douyin E-commerce will continue to implement various measures of the platform to protect the rights and interests of consumers, and provide consumers with 16 "safe purchase" services such as seven-day no-reason return, freight insurance, price protection, genuine product protection, late hair must be indemnified, and real treasure, so as to ensure that users can be at ease in every aspect of shopping and achieve "quality assurance and after-sales worry-free".

The purchase of New Year goods is a major event for the Chinese people to celebrate the Spring Festival, and Douyin e-commerce actively responds to the Ministry of Commerce's "2022 National Online New Year Goods Festival" and takes the "Douyin Good Things New Year Goods Festival" as a major promotion activity at the beginning of 2022. The relevant person in charge of Douyin e-commerce said, "Douyin E-commerce carefully organizes special sections such as 'Hometown New Year Goods' and 'Ingenious New Year Goods' to create a festive atmosphere, hoping to create a new model of interest shopping for consumers." Let more people buy New Year goods in advance and feel the taste of their hometown. ”

(Text/Xiao Zhi)