Recently, Tencent Games released its own annual brand TVC, in which four short films of "Glory of the Little Soldier", "Strange Boat Night", "Ferry" and "One Lesson" were cut from a unique perspective, telling the story of "Glory of the King" to promote the beauty of Dunhuang murals, "Peace Elite" to carry out red tide governance environmental protection science, "Tianya Mingyue Knife" to help Furong Ancient Town create an immersive tourism experience and Tencent Toncent to promote children's programming education into the mountains.
These stories undoubtedly mean that this concept of "super digital scene" is slowly entering our lives, becoming the epitome of the bridge between us, people and society, industry and industry. In its own way, the game is breaking the barriers between virtual and reality, transcending the shackles of time and space, and actively contributing to social development.
Glory of Minions
In the story of "Glory of Creeps", the protagonist, as an obscure battlefield creep, watches the "heroes" fight with cool skills, while he can only silently push the tower, and finally is defeated by the "heroes" into gold coins. As soon as the camera turns, the protagonist comes to the Dunhuang Grottoes, which is repairing the murals. Thousands of years ago, artists from different regions integrated their inspiration into The Painting of Buddha statues, and created legendary murals such as "Deer King Bunsen Map" in the grottoes.
A thousand years later, under the guidance of the Dunhuang Research Institute, "Glory of kings" has successively created a series of themed skins such as "Yang Yuhuan Meets the Flying Sky", "Yao Meets the Sacred Deer", "Sable Cicada Meets Hu Xuan" and so on. "Glory of the King" is promoting the beauty of Dunhuang in its own way, so that more and more young people can understand the Dunhuang murals and let the traditional culture be inherited.
A Night on a Strange Ship
In the story of "Strange Ship Night", the rookie special forces soldiers who have experienced a day of fiasco recall their "painful journey" on the harbor at night. A research ship is slowly docking in the fog, and the research ship is playing "Science No. 1" and how scientists and crew members can break through the difficulties and obstacles in the process of scientific expedition, just like the setbacks experienced by recruits on the battlefield. This greatly encouraged the recruits, who once again plucked up the courage to fight for faith with Science One.
In September this year, Peace Elite and the Institute of Oceanology of the Chinese Academy of Sciences carried out a linkage with the theme of "The next circle is the blue sea". Players can board "Science No. 1" in this linkage, learn about the history of China's marine scientific expeditions in the game, and experience the process of controlling the red tide. With this experience, players will understand the hardships of the scientific research team and stimulate the enthusiasm for protecting the ecological environment.
"Ferry"
Gu Heshan, the protagonist of "Ferry", is an inconspicuous coachman NPC in "Tianya Mingyue Knife", and the story revolves around the theme of "where are you going". On weekdays, Gu Heshan ignores all kinds of beautiful scenery as work content, and once he calms down and thinks about his own meaning, he will become confused. In the end, she walked out of the Tiandao Jianghu, into the ancient town of Furong, into the Tianyi Courtyard, and found the meaning of her day-to-day work.
The Tianyi Villa mentioned in the story is exactly the way that "Tianya Mingyue Dao" spreads the national style culture of Furong Town by itself, so that players can personally go to the Tianyi Courtyard to experience the traditional architecture and costume culture whether online or offline.
"A Lesson"
The protagonist of "One Lesson" is a programming teacher, and his teaching style is interesting, but the children do not like him. It wasn't until Dr. Buckle brought the buckle, who began to question himself, into the real world, where he saw a lot of kids interested in programming.
As a programming learning platform for teenagers launched by Tencent Games, "Tencent Buckle Ding" serves children in big cities and remote mountainous areas at the same time, so that children in the mountains also have the opportunity to learn programming and experience the infinite possibilities brought by programming languages.
Tencent Games presented us in the annual TVC is the role that games can play in today's society, promoting traditional culture, popularizing scientific environmental protection knowledge, promoting the development of the real economy, helping national talent training, etc. These projects that benefit future generations can arouse everyone's interest with the help of games, to understand, to practice.
I believe that in the future, we will open up more values and possibilities of the game and make our world a better place!