As the largest game company in China, Tencent's every move is extremely eye-catching, and the annual financial disclosure is even more important. On March 23, Tencent released its 2021 Q4 and full-year financial reports. According to the financial report, in the whole year of 2021, Tencent's total revenue was 560.12 billion yuan, an increase of 16% year-on-year. Among them, the annual game revenue of the local market was 128.8 billion yuan, an increase of 6% year-on-year. The annual game revenue of the international market was 45.5 billion yuan, an increase of 31% year-on-year.
Although from the perspective of financial report data, due to the minor protection measures implemented last year, Tencent's game revenue has declined, but some of its games have performed strongly, offsetting the revenue reduction factors brought by "DNF" and "Peace Elite", and the biggest contributors, in addition to "Glory of kings" and "Call of Duty mobile game", also appeared the name of the "Tianya Mingyue Knife" mobile game.
Can be regarded by Tencent as the top three pillars in the field of games, which shows the strong revenue ability of the mobile game "Tianya Mingyue Knife", which is beyond the cognition of many netizens - after all, in the field of martial arts terminal games, "Tianya Mingyue Knife" is already a product that has been defeated by competitors, and its appeal has not been as good as before, and even so, its mobile games still have such a bright revenue ability, which shows the attraction of moving traditional martial arts MMORPG into the mobile platform for players.
"Tianya Mingyue Knife" is Tencent's most famous self-developed brand, in a sense, it is Tencent's "pro-son", and has been bet on a lot of manpower and material resources. When it was first listed that year, because of its excellent graphic performance, it attracted many players and won a lot of praise. What can be caught off guard is that the signboard of "Tianya Mingyue Knife" "picture performance first" has not yet been covered, and Tencent's biggest competitor in China, NetEase, has launched the same martial arts theme and similar style of "Against the Cold Water", directly pushing "Tianya Mingyue Knife" off the altar.
The important reason why "Against the Water Cold" can surpass "Tianya Mingyue Knife" is that NetEase is "better" in terms of game investment and technical reserves. Although the online time of "Tianya Mingyue Knife" and "Reverse Water Cold" is nearly three years, the time of the establishment of the two games is almost the same, it is precisely because NetEase itself has higher requirements for game quality and more extreme details, and will devote more time to the development and production of the game. And the effect of this pursuit of product quality is also very significant - when the picture performance is more outstanding, the jianghu setting is more delicate "Against the Water Cold" came out, "Tianya Mingyue Knife" began to deteriorate, players lost a large part, directly led to "Tianya Mingyue Knife" to abandon the update iteration of the end game, can only choose "curve overtaking", started the mobile game version of the research and development plan.
With the word-of-mouth and picture advantages accumulated in the end-game era, the mobile game "Tianya Mingyue Knife" has received a good market response after it was launched, and even been specially praised by Tencent in the annual financial report because of its strong revenue ability. However, this also caused more pressure on Tencent, that is, with the release of the financial report, NetEase will inevitably accelerate the listing speed of the "Cold Water" mobile game. According to industry insiders, the "Against the Cold Water" mobile game is also pinned high hopes by NetEase, defined as a revolutionary work that "subverts and reconstructs the content, gameplay and ecology of the MMO game", and adopts the same engine development and production as the end game, according to the previously released test screen, it has completely crushed the performance of the "Tianya Mingyue Knife" mobile game. The "latecomers who have appeared on the battlefield of the end game" may reappear on the mobile game battlefield.
I don't know how Tencent's game products will change in next year's financial report?