
The 2022 New Year's Day holiday is approaching, and when asked about the New Year's Day New Year's Eve plan, Xiao Liu, a Beijing office worker, said, "Relax or relax, and crowded places don't want to squeeze, but eating a good meal is definitely inevitable." ”
A year of hard work, only food comforts people's hearts. Under the normalization of epidemic prevention and control, in order to meet the people's catering consumption preferences, on December 31, Beijing time APP will launch a 15-hour online food New Year's Eve live broadcast activity - Happy New Year!
It is reported that the event started from 9:50 on December 31, the live broadcast lasted for 15 hours, the live broadcast will recommend Inner Mongolia, Guangdong, Sichuan, Henan 4 places of cuisine, more eye-catching is that the event invited INTO1 Liu Yu, Boyuan, Liu Zhang and sunrise club Lin Fan, Jinx Zhou, Ye Xiaoyue as hometown taste recommendation officers, deeply involved in interaction.
The event design is quite interesting, liu yu, Boyuan and Liu Zhang, members of INTO1, Sunrise Club Lin Fan, Jinx Zhou, Ye Xiaoyue and the anchors of Beijing Radio and Television Station will form a four-way team as hometown taste recommendation officers to launch a reality TV treasure hunt PK battle in order to win the hometown new year's eve dinner.
Sunrise Club Jinx Zhou, Ye Xiaoyue and Beijing Radio and Television host Chen Jing formed the Henan Hometown Taste Recommendation Official Team, and the three of them will also wear Tang costumes and transform into Tang Palace sisters and little brothers to make Kaifeng soup dumplings by hand.
Lin Fan of the Sunrise Club, Zhu Yijing, host of Beijing Radio and Television Station, and Zhao Xuelun, a reporter who appeared on camera in Beijing time, formed a Sichuan hometown flavor recommendation official team to challenge the spicy eating activities.
INTO1 members Liu Yu, Bo Yuan and Beijing Radio and Television Station host Guanghong formed the Inner Mongolia Hometown Flavor Recommendation Officer Team, INTO1 member Liu Zhang, and Beijing Radio and Television Station hosts Pei Lin and Yang Ruotian formed the Guangdong Hometown Flavor Recommendation Officer Team, each with interesting interaction.
In order to increase interaction, at 12:00 noon, 1:00 pm, 5:00 pm and 6:00 pm on December 31, residents can draw blind boxes to give gifts at Jiangsu Building, Liaoning Building, Ganren Home Hotel and Guangdong Building. When watching the live broadcast through the Beijing time APP, posting comments and brushing the bullet screen in the live broadcast room will have the opportunity to win artists' autograph photos and Winter Olympic hand-made.
It is reported that the event was guided by the Beijing Office and the Department of Comprehensive Management of the State Organs Affairs Administration, sponsored by the Beijing Municipal Committee of the Communist Youth League, the Beijing Municipal Affairs Service Administration, and the Beijing Radio and Television Station, and hosted by the Beijing Radio and Television Station (Rong Media Center) and the Beijing New Media Group (Beijing time).
Zhu Danpeng, an analyst in the Chinese food industry, said that under the normalization of the epidemic, it is an inevitable trend for the catering industry to seek online play, and more food culture should be mined in addition to eating and broadcasting.
According to the Beijing Municipal Center for Disease Control and Prevention, at present, the incidence of epidemics abroad is high, and many local cases have been reported in many places in China, and the city's epidemic prevention and control is facing a double risk abroad. New Year's Day, the Spring Festival is coming, the flow of personnel is more frequent, the Beijing Winter Olympics and Winter Paralympic Games are about to be held, the epidemic prevention and control can not be relaxed for a moment, Beijing Disease Control advocates the New Year in Beijing, non-essential not to go out of Beijing!
Under the normalization of the epidemic, online New Year's Eve activities have been launched everywhere, and online New Year's Eve has become a "fashionable" way to play.