As 2021 draws to a close, young people who have worked hard for a year have begun to put "how to cross the year" on the planning agenda. However, recently affected by special periods, local festivals and reduced gatherings have also become the main choices for everyone to celebrate the New Year, but the change in the way has not reduced everyone's enthusiasm for the festival. Meituan takeaway data shows that in the days before the festival, the search volume of keywords related to the festival such as "New Year's Day", "New Year" and "New Year" has increased significantly compared with last year, of which the search volume of "New Year" keywords has increased by 138.13% year-on-year.
At the same time, in order to meet the needs of consumers and let everyone take out "good year", this year's Meituan takeaway joint merchants provide more abundant choices. Meituan takeaway data shows that the number of dishes containing festive keywords has accumulated more than 40,000 kinds, an increase of more than 200% over last year. Consumers search for relevant keywords to see a variety of New Year's meals offered by major brands.
More than 40,000 new year takeaway dishes help the sense of local festival ceremony
Although you can't go home for the festival, the sense of new year's ceremony cannot be less. Meituan takeaway data shows that in the days before the festival, the search volume of related keywords such as New Year's Eve, New Year's Day, and New Year has increased significantly, and consumers are already looking forward to the New Year's dishes and New Year's eve specials launched by major brands. The search volume of keywords related to the festival, such as "New Year's Day", "New Year", and "New Year's Eve", has increased significantly compared with last year, of which the search volume of "New Year" keywords has increased by 138.13% year-on-year. Among these search keywords, the highest search volume ranking is "New Year's Eve", which shows everyone's enthusiasm for the festival.
In order to better meet the needs of consumers, Meituan Takeaway also recently launched the theme activity of "Good Life Instantly Arrives at Home with 50% Off", and joined hands with many high-quality merchants to launch more than 10 categories of goods covering big-name food, dessert drinks, fruit snacks, New Year's Eve gift boxes and so on. For example, KFC, Burger King, Paris Bessere, Piye Coffee and many other quality merchants have launched New Year's packages and a variety of New Year's drinks, consumers can see it on the event page or search keywords. Meituan takeaway data shows that the number of dishes containing festive keywords totals more than 40,000 kinds, an increase of more than 200% over last year.
New Year's greeting orders increased by 300%, and off-site orders spread love across 1500 kilometers
People in the two places also convey their thoughts and love to their distant families through takeaway at this special point in time. Meituan takeaway data shows that orders that mention holiday keywords such as "New Year's Day", "New Year's Eve" and "New Year" in the order notes increased by 300% year-on-year.
From the takeaway platform, it can be seen that many consumers ask merchants to "order things that do not go home on New Year's Day" when placing orders, "things should be wrapped up in exquisite", "I hope to be hot when delivered", etc. Among them, the farthest order in a different place is a user in Lanzhou, Gansu Province, who ordered milk tea for his family in Tianjin. Although the distance is more than 1500 kilometers, you can still send New Year's wishes and your own wishes through meituan takeaway.
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