With the arrival of 2022, major mobile phone manufacturers are preparing to release a wave of new products. Of course, here we have to mention Samsung, as the leader of the global mobile phone market, each generation of Samsung flagship products have attracted the attention of global consumers. Recently, the exposure news about the new generation of the Galaxy S22 series can be said to be endless, from the rendering to the real machine diagram, so that everyone has some understanding of the new series of products in advance.
S22 Ultra exposure chart
According to the current news, Samsung is expected to officially launch the Galaxy S22 series products in February 2022, compared to this year's S21 series to be a little later, it will include Galaxy S22, Galaxy S22+ and Galaxy S22 Ultra, of which the most concerned is the "super cup" Galaxy S22 Ultra, I believe that many people have seen the shadow of a certain "predecessor" from its body.
In the shape of a Note, it is named S
Judging from the leaked real machine pictures, S22 and S22+ still use very characteristic camera modules, which have a relatively high degree of recognition. The exposure protective film shows that they will use a straight screen design, so there will be no obvious difference between the overall design and the previous generation, and more is some upgrades in the hardware configuration.
Although the same S22 series, but as a "super cup" Galaxy S22 Ultra in the style of painting and the other two have a very big difference, in the overall design, full of Note20 series shadow.
Note20 Ultra
It adopts a very square design, the top and bottom of the fuselage are very smooth, and the camera module on the back of the fuselage does not divide the independent modules as at present, but is very "retro" and the back shell is integrated, there is a feeling of dreaming back to 4 or 5 years ago. And according to the previous news, the S22 Ultra will provide a pen slot to hold the S Pen, rather than needing to buy and carry an S Pen separately like the S21 Ultra.
As a "new thing" born with the Note series, the S Pen is constantly improving and upgrading with the update of the mobile phone, from a simple pen to more than just a pen. More and more features and powerful, S Pen allows users to feel more and more comfortable and convenient in the use of mobile phones, becoming the symbol of the Note series, and can even be said to be its "soul". So the S22 Ultra, which is designed in this way, and then perfectly integrated with the "soul" of the S Pen, it can be said that it is a Note series product with the name of the S series.
With two swords in one, Samsung rearranged its product line
As the flagship of the Samsung S series, the Note series can be described as the memory of a generation, each generation has its own unique selling points, many users have a special love for it, and the disappearance of the series has disappointed many consumers. Although the addition of S Pen support on this year's S21 Ultra has gradually narrowed the gap between S and Note, on the one hand, the pen needs to be purchased separately, and on the other hand, it cannot be directly stored, so it is more like adding some accessories, allowing the product to achieve some new features, increasing selling points, but lacking soul. The S22 Ultra is a Note series product with both shape and god, which will be a very attractive product for many old Note series users.
I think the exit of the Note series is not "the beginning of the business is not half and the middle road collapses", but has completed its historical mission well, in order to make way for a new product layout, and Samsung has come to a move "double sword in one", and its products have also been continued in a new way, so that the S series can meet the choice needs of the two series of users, and the next step is a very good move.
The vacancy of the Note series is filled by the Galaxy Z series, although from the price of the Galaxy Z Flip3 and galaxy Z Fold3 released this year, the experience cost of folding screen products is still high. However, according to the report of the data research institute DSCC, the sales volume of the folding screen mobile phone market in the third quarter of 2021 soared, with total shipments reaching 2.6 million units, an increase of 480% year-on-year, an increase of 215% month-on-month, of which Samsung's total market share was as high as 93%, and they also estimated that the shipment of folding smartphones in the fourth quarter would reach 3.8 million units, an increase of more than 450% compared with the same period, of which Samsung's market share would increase to 95%. It can be said that folding screen products have been accepted by more and more consumers, and Samsung has become the choice of most people, dominating the folding screen mobile phone market. In the face of such a strong market performance, it is also very reasonable for Samsung to invest more energy in the folding screen, which is a bet on the future mobile phone market.
Galaxy Z Fold 3
Although many domestic manufacturers are also continuing to make efforts in the field of folding screens to create related products, relying on the huge advantages in the screen field and huge development investment, Samsung still occupies a very active position in the current folding screen mobile phone market. Galaxy Z series folding screen in the product form, interactive experience and use of the scene are more abundant, whether it is Z Flip with a delicate and compact design, or the Z Fold that integrates the large screen and portability, compared with the traditional mobile phone products have a very obvious differentiated selling point, which has become the reason for more and more consumers to choose them.
In the author's opinion, in order to continue to expand the share of the folding screen mobile phone market and cope with the competitive pressure brought by other manufacturers, Samsung's folding screen new products in 2022 will only be more, and because the technology is more mature, it is likely to bring cheaper products, so that the folding screen is not only for some consumers to taste, but also strive to become a flagship product sought after by more people.