Recently, the 2021 TGA Winter Finals is in full swing in the North Gymnasium in Chengdu, Sichuan. A total of 495 players are competing for the final championships of 15 popular esports events, while also representing their respective regional teams and fighting for collective honors.
This scene is just a microcosm of the TGA's promotion of the regionalization of e-sports events throughout 2021.
Throughout 2021, TGA traveled to 11 cities and held 3,303 matches covering 50,000+ live spectators. In addition, TGA has sent 36 players into the Glory of Kings career system, 2 teams into the League of Legends mobile game professional qualification, training 17 commentators, covering as many as 10 events, with remarkable results. Following the Summer Finals, TGA once again landed the Finals in Chengdu, which not only reflects its firm adherence to the "regionalization" route, but also reveals its full confidence in making Chengdu a "e-sports capital", and also drives the vigorous development of the local e-sports industry.
"Tailor-made" for the city and create a special event exclusive to local players
As early as June 2021, at the Tencent E-sports Annual Conference, TGA said that it should "open up the e-sports ecology", that is to say, TGA should not only host e-sports events, but also be a promoter of e-sports culture, bring the seeds of e-sports culture to every city, and TGA has indeed done it.
In each tour, TGA has chosen a city with great regional characteristics as a landing city, whether it is Shenyang, Jinan, Guangzhou, Shanghai, TGA has integrated the local elements of each city into the event, from the city landmark building through the VR appearance of the arena, to the folk intangible cultural heritage elements to join the team logo, all highlighting the excellence of TGA. Take Chengdu, the city that is hosting the winter finals, TGA let the audience see the famous "Sichuan drama change face" in the event, and successfully spread the local culture through e-sports events.
In order to maximize the communication effect, TGA also cooperates with local e-sports associations and other institutions to promote the further sinking of e-sports events and make the audience's sense of participation more sufficient. For example, the "Zhejiang TGA National E-sports Challenge" jointly launched by TGA in Hangzhou and Zhejiang E-sports Association covers 11 prefecture-level cities in Zhejiang Province, allowing the event to accumulate sufficient influence and development possibilities through a steady stream of local resource support.
By implementing such a sincere sinking strategy, TGA has also expanded its talent cultivation channels. So that more participants who love e-sports can have the opportunity to enter the path of layer by layer development to professionalism, which has formed a more benign interaction for the entire industry.
The provincial team competition format is maturing, and cross-border connectivity promotes regional development
At present, the players who are fiercely fighting in the winter finals in the Chengdu Chengbei Gymnasium are from 24 provinces and play in the mode of "provincial team", which is a highlight of this year's TGA competition, and also marks the provincial team format from budding to maturity.
It is worth mentioning that the TGA has introduced a new initial scoring mechanism in the 2021 Peace Elite Program, and the 15 provincial teams that have advanced to the finals have been given initial points in advance according to the ranking of the regular season, which in turn strengthens the connection with the finals, and also more closely links the e-sports event with the regionalization, which is also the result of TGA's development in the past eleven years.
Through the efforts of the industry for many years, the e-sports event is no longer a simple sports event today, but a "booster" with its unique influence and digital ecological co-construction ability, through cross-border integration and connectivity with a number of industries, to create a new ecology of the e-sports industry that develops together with cultural tourism, science and technology and other industries, and successfully promote the economic and cultural development of the local region.
Taking Chengdu as an example, before the start of this winter finals competition, the organizer specially released a short film of "City Record Chengdu", inviting two participants to carry out a one-day exploration tour of Chengdu. From qintai old path to Shufeng tea house, from spicy hot pot to panda post office, let more people follow the short film into Chengdu, which has both fireworks and fashion sense. All this has laid a solid foundation for building an e-sports digital entertainment industry chain with rich regional characteristics.
epilogue
This TGA Winter Finals, is a summary of the past eleven years, but also the beginning of the next decade, in the e-sports event on this track, TGA to the industry to bring a lot of surprising new ideas, but also with the past step by step to promote e-sports events from the preferences of the niche group, transformed into an important project to promote cultural dissemination and economic development, the next few days, let us continue to look forward to the TGA to bring every player and audience surprise bar.