In July 2020, Hongguang MINIEV turned out to be a petite and exquisite body and a price close to the people, and was selected by many consumers as a grocery scooter, and sales also went all the way up. The fire of Hongguang MINIEV has made many brands set their sights on the pure electric mini car market, one of which is one of the hottest models is Chery QQ ice cream.
On December 28, Chery QQ Ice Cream was officially launched, with a price range of 29,900-43,900 yuan, and a total of three models with pudding, cone and sundae were launched.
Like the name QQ ice cream, the appearance of the new car is also cute. The two round headlights in front of the face are added with "U" shaped daytime running lights, which look like two large Q cute eyes. Below is a black square grille filled with multiple vertical trim strips and flanked by fog lights, but only decorative.
The shape of the side of QQ ice cream is more square, and the two-color body and wheel design are adopted, which makes the visual effect look more vibrant. In terms of body size, the new car has a length, width and height of 2980/1496/1637mm and a wheelbase of 1960mm. For reference, the length, width and height of the Hongguang MINIEV are 2917 (2920)/1493/1621mm, and the wheelbase is 1940mm, compared to the body size of QQ Ice Cream.
In keeping with its name, the new car also draws inspiration from everyday objects and offers a choice of 7 body colours, including coconut white, lemon yellow, sea salt blue, mint green, taro purple, cherry blossom powder and light blue. The car is equipped with 12-inch wheels and is semi-enclosed, with front disc and rear drum brakes.
The rear of QQ ice cream is designed to be simple and layered, and the "U" shaped tail lights that echo the front face are matched with the high brake lights above the rear window glass to ensure the recognition of the lights. The bottom is also a black trim panel with round reversing lights and rear fog lights added on both sides.
The interiors of this level of models are relatively simple, and QQ Ice Cream is no exception. In front of the dual-spoke multi-function steering wheel is a color display that can be used to display some driving information, and the center console only has air conditioning control knobs and USB ports. However, the new car adds elements of the same color as the body to embellish the center console, door panels and central passages, so that the interior of the car does not look too monotonous.
At the configuration level, the new car is equipped with tire pressure alarm, uphill assist, driving mode selection, brake energy recovery system, headlight height adjustment, low-speed driving warning system, etc.; the medium-equipped model is also equipped with the main driver's seat airbag, rear parking radar, reversing image, multi-function steering wheel, on-board Bluetooth, daytime running lights, manual air conditioning, etc.; high-end models match larger capacity batteries, and the mileage is further improved.
In the power part, QQ Ice Cream is equipped with a permanent magnet synchronous motor with a maximum power of 20 kilowatts and a peak torque of 85 Nm, pudding and cone matching a lithium iron phosphate battery with a capacity of 9.6 kWh, the cruising range under NEDC conditions is 120 km, and it takes 6 hours to fill the battery; sundae matches a lithium iron phosphate battery with a capacity of 13.9 kWh, the cruising range under NEDC conditions is 170 km, and it takes 8 hours to fill up.
There is no doubt that the direct competitor of QQ ice cream is the current fire of Hongguang MINIEV, as a reference, the price range of Hongguang MINIEV is 28,800-48,600 yuan. The two cars remain highly similar in appearance, interior, power endurance, and even the price, so QQ Ice Cream is more like a latecomer. However, Hongguang MINIEV has become a "vanguard" in the pure electric mini car market, and for consumers, it is obvious that Hongguang MINIEV is a more mature and stable choice. If QQ Ice Cream wants to get a piece of the pie from its hands, it should also form more differentiation. What do you think about that?