Li Jiaqi rectified according to the requirements of the Zhejiang Consumer Protection Commission and immediately stopped selling related goods

According to zhejiang television station, during the double eleven period, the Zhejiang Consumer Protection Commission found that Li Jiaqi and other anchors with goods had irregularities. On December 28, the Zhejiang Provincial Consumer Protection Commission received rectification reports from five platforms, including Taobao and Douyin, and related anchors. Judging from the rectification report submitted, the platforms and anchors involved have a correct attitude, and the rectification measures proposed are practical and feasible, and the pertinence is strong.

The relevant anchors involved in the problem also submitted rectification instructions within the time specified by the Zhejiang Provincial Consumer Protection Commission. For example, Li Jiaqi's operator (Meijian Shanghai Network Technology Co., Ltd.) said that it would immediately stop selling related goods, make changes to all products in inventory, and after the changes were completed and after a new round of testing, the relevant products would be re-listed.

It is understood that during the double 11 period this year, the Zhejiang Provincial Consumer Protection Commission conducted a consumer inspection of the live broadcast of the five platforms of Taobao, Pinduoduo, JD.com, Kuaishou and Douyin and 17 anchors, and found that nearly 30% of the anchors had non-compliance, and nearly 40% of the live broadcast products did not meet the national standards. On December 23, the Zhejiang Provincial Consumer Protection Commission interviewed the five major platforms and related anchors, requiring them to submit a formal rectification report within 3 working days.

This consumer experience selected 7 anchors of Taobao, 4 anchors of Pinduoduo, 2 anchors of Jingdong, 2 anchors of Kuaishou, and 2 anchors of Douyin, a total of 17 anchors, including Li Jiaqi, Wei Ya, Luo Yonghao, Sydney, Lie'er Baby, Timor Little Crazy and other anchors who ranked in the top ten in terms of online popularity.

During the physical inspection, it was found that 5 anchors such as Timor Little Madness and Yunyun Live Broadcast Room had exaggerated publicity, used excessive advertising slogans, and compared prices with other live broadcast rooms; they knew that the quality of anchor products such as Yan Xuan and Rongwei No. 7 (Xiao Xuan Ge) did not meet the standards; in the live broadcast rooms of Li Jiaqi and Beibei Rabbit, 1 batch and 2 batches of commodity labels were found to be irregular.

The Zhejiang Consumer Protection Commission also pointed out that there were 2 batches of fresh food found two problems of short pounds. For example, hecaier (number of fans 118.5w) on the Jingdong platform and Yunyun (589w of fans) on the Pinduoduo platform found that there was a shortage of two short pounds of fruit in the live broadcast room, and the net weight shortage rate was 14.4% and 12.9%, respectively.

It is reported that the consumer body inspection purchased a total of 80 batches of goods, including clothing, footwear, food fresh, toys, electronic products and so on. After purchase, a third-party agency is entrusted to conduct testing according to national standards for commodity quality, labeling and labeling, physical and chemical indicators, etc.

After the test, it was found that 29 of the 80 batches of samples did not meet the national standards, and the non-compliance rate was 36.25%. Among them, there are 10 three no products, 9 product quality does not meet the national standard (4 have personal safety hazards), 7 material components do not meet the national standard (1 counterfeit material), and 3 labels are not standardized.

Because previous anchors such as Wei Ya, Sydney, and Lin Shanshan were fined for tax evasion, the relevant dynamics of other head anchors such as Li Jiaqi and Luo Yonghao have also received attention.

In response to the rectification measures mentioned by each platform for self-removed goods, the Zhejiang Provincial Consumer Protection Commission said that it will continue to pay attention to and immediately check whether all the goods involved in non-compliance with national standards have been removed from the shelves by each platform, and whether there is a situation where the shelves are removed first and then sold privately during the rectification period. For the goods that have been sold to consumers that do not meet the national standards, the Zhejiang Provincial Consumer Protection Commission will urge each platform to come up with practical solutions, and clearly require the five platforms and relevant anchors to submit a formal rectification report to the Zhejiang Provincial Consumer Protection Commission within 3 working days (that is, before December 28).