Six years of deep ploughing and reunion, another year of "blossoming", by Wuliangye exclusive title of the "2022 Blossom World • National Rhyme New Year Concert", Sichuan Satellite TV still uses the chinese traditional culture that the Chinese people are proud of to respond to everyone's expectations.
In various popular cultures, the national style culture with an increasingly broad base of young people is becoming a trend of "hard currency". In addition to presenting a fascinating sense of superiority at the aesthetic level, behind the rise of the beauty of the national style is the picking up and promotion of traditional culture, and the establishment of our cultural self-confidence.
But the national style itself carries the mission of cultural inheritance and development, is a more demanding theme, Chuanchuan today to tell you, by Wuliangye exclusive title, JIADUOBAO special support of the "2022 Blossom world • National Rhyme New Year Concert" Why do you have the confidence to let you see the original national style and national rhyme!
Starting from the appearance value, the high-level visual aesthetic will be stunning to the end
The oriental aesthetic vision with its own sense of high quality and strong Chinese characteristics is the most recognizable symbol of the national style to capture young people.
As soon as the concept poster of Wuliangye's "2022 Blossoming World and National Rhyme New Year Concert" came out, many viewers left comments on Weibo that "Sichuan Satellite TV's aesthetic is absolutely perfect" and "the poster is also too beautiful". Not only the poster aesthetic online, the stage design is also full of atmosphere, this year's stage design will be the real natural world of grass, flowers and trees gathered between an indoor square bucket, both ethereal poetry, but also elegant and grand historical precipitation. In the creation of the stage of "Mountains have wood", the program team moved the real tree to the stage, and after two days of pruning, it was integrated with the stage, presenting the original ecological wonder of the harmonious integration of all things.
Pictured: Wuliangye's "2022 Flowers Blossom the World • National Rhyme New Year Concert" stage stills
Relying on the exquisite choreography and filming methods, the choreography and presentation of each program are also very atmospheric and design. The Chinese costume show "Zhao Zhao You Tang", from the historical scene Jianmen Guanmeng back to the Tang Dynasty, reproduced the patterns and styles on the surface of traditional costumes, and even maximized the expression of oriental aesthetics from ceremonies and ceremonies, so that each frame is a chinese traditional culture theme wallpaper.
Lu Ding, director and professor of the Department of Fine Arts of Sichuan University, said: "'Zhao Zhao You Tang' is restoring the precious cultural heritage left by the ancestors, and the various elements of Datang culture displayed mainly by costumes also let everyone understand the glory of Datang. ”
Picture: Wuliangye "2022 Flower Blossom World • National Rhyme New Year Concert" and "Zhao Zhao You Tang" still poster
Overall, on the basis of continuing the aesthetic and natural style, this concert has also been customized in the program arrangement, and integrated with well-known landmarks such as Jianmen Pass and Muchuan Zhuhai, which have strong cultural significance in Bashu, I believe it will bring you a rich immersive viewing experience.
Respect for talent, activate the traditional cultural symbols
Using the content that young people like as a carrier to awaken the traditional aesthetic rooted in genes and achieve empathy in a more contagious way is the key to realizing the national style.
In terms of technology, Wuliangye's "2022 Blossoming World and National Rhyme New Year Concert" will bring immersive Chinese style drama illusion with the help of XR technology, enhance visual realism and innovative breakthroughs, and bring everyone an oriental aesthetic imagination that spans time and space and connects ancient and modern times.
In terms of content, many programs integrate Chinese excellent traditional cultural elements such as Chinese costumes, traditional Chinese musical instruments, etiquette, Chinese mythology and stories, classical literature and poetry, intangible cultural heritage, etc., and skillfully integrate Bashu civilization, history and humanities with music to create a music show with depth, connotation and creativity.
What kind of wonderful reaction will the "Glory of the King" game collide with the Yongling Twenty-Four Tricks, as well as the Sichuan Philharmonic Orchestra, traditional Chinese folk music, and modern electric music teams? The opening show "Meet You Across Time and Space" will use a combination of Chinese and Western fighting music to make the national style culture glow with the charm of the times in a more personalized and younger way. Wu Yanlin, the guardian of the national treasure of yongling twenty-four tricks, said: "There are many rare traditional instruments in the twenty-four tricks, such as the yanyi and the zi, which are almost invisible in the modern music system, and we adjust the expression of traditional instruments in the context of modern music so that they can play their own unique musical role."
Pictured: Wuliangye's "2022 Blossoming World , National Rhyme New Year Concert" and "Meet You Across Time and Space" still poster
Be loyal to the connotation and let the beautiful and far-reaching cultural wine flow
The foundation of the national style is traditional culture, and the rich content of the national style is reflected and paid tribute to at the carrier level such as costumes, musical instruments, and dances, but the essence of the national style is a beautiful and far-reaching traditional culture.
Sichuan has always been a place with rich traditional cultural resources, Bashu culture, national tide culture, natural and cultural landscape resources, based on the rich local resource advantages, Wuliangye's "2022 Blossoming World • National Rhyme New Year Concert" in addition to excavating high-quality and high-level folk artists, a large number of young audiences of national style creators, young opinion leaders guided by positive energy, will also focus on portraying the brilliance of ancient and modern culture and the happiness of the current beautiful era, while increasing the output of Sichuan's local culture, such as JianmenGuan, Unique cultures such as sanxingdui prehistoric civilizations are expected to gain a wider influence.
Pictured: Wuliangye's "2022 Flowers Blossoming The World • National Rhyme New Year Concert" stage stills
Wuliangye's "2022 Blossoming World • National Rhyme New Year Concert" explores the dialogue between the cultural traditions of the Chinese nation and the spirit of the times, and is committed to giving people warm and jade cultural nourishment. "Absolute Singing" will tell the story of The Foot of Mount Qingcheng from the perspective of modern people, contrasting with the modern concept of love; "Sword And Weapon Line" carries forward the essence of martial arts and restores the audience's traditional imagination of chivalry and the core of oriental spirit. These programs will bring visual enjoyment and pleasure to the audience, and are also committed to enhancing the audience's cultural self-confidence and releasing the approachable humanistic values of Chinese culture.
It is reported that Li Changchao, Si Nan, Yi Aunt (Cai Yisheng) and other national style creators have confirmed to join, what kind of surprises will they bring? And what kind of spectacle will the ecological stage with real trees present? What kind of collision between China and the West will be presented in the time and space span of "Glory of the King" and the Twenty-Four Tricks of Yongling? At 19:35 on January 1, 2022, watch the "2022 Blossoming World • National Rhyme New Year Concert" exclusively titled by Wuliangye and specially supported by JDB, and reveal the answer for everyone.
January 1, 2022, 7:35 p.m.,
Went to Wuliangye's "Blossoming World, National Rhyme New Year Concert" of the national style covenant,
Let's "Meet You Across Time and Space" together!